8 high-ranked Google ad writing skills, learn to easily beat 1.2 million competitors.
Despite the increasing competition, text-based advertising remains one of the most effective ways to attract users and get attention online. So how do you create effective and creative search ads for Google?
GoogleReasons why ads perform well.
The first is.Correlation.。If your ad is related to a search term, people are more likely to click on the URL.If they click the URL and stay on the page, the advertiser's bounce rate decreases.This is because both the ad and the target page itself are related to the search query.
If your ads, URLs, and user expectations are maintained.Highly relevant., ads will be more likely to be available.High-quality scores.。A high-quality score will put your ads ahead of other ads and competitors.And all the historical highs of the past help your brand's future ad rankings and keep your ads going.
But what makes advertising search-related first?
The answer is.The keyword.And.Content.。Keywords are how ads match search terms.The location of the content in the ad and the choice of keywords determine where you are on the page and the language you display.Therefore, you should choose each word wisely.
Also note that your ad copy is written not only to improve Google ratings, but also for potential buyers.Therefore, you can't simply mix as many keywords into the text as possible.
First, Google will notice and tag the quality of its ads.Second, this poor reading can deter potential buyers.
The way your ads are read is always important, so your ad content should have:
- clearly communicate the information you provide;
- the product/service itself;
- An effective and persuasive call for action;
Some words can have a positive impact on ad performance.Words such as "you" and "you" work well because they make ads more personal."free" also performs particularly well, as potential buyers are easily attracted to sales, discounts and extras.The word "get" is most useful in call-to-action terms.
Punctuation also has an impact that cannot be ignored, with exclamation points used in 48% of top ads.By hinting at a sense of urgency, advertising will become more successful.Commas are also often used to break down the main points in the ad and make each stand out.
The same study showed that the use of numbers did not significantly affect the success of advertising.Therefore, while discounts can be used effectively, they don't have to be discounted to be successful ads.
Finally, it was noted that the words used in the ad copy should be simple and direct, which would encourage as many customers as possible to understand the ad and start buying it.
Create eye-catching Google searches.Advertising.
Creating compelling Google search ads can be much more complicated than it seems. You need a compelling text that shows your understanding of your customers and your ability to highlight the unique qualities of your brand. So how do you implement search ad best practices in Google text ads?
There is one simplelogic logic: When you want to get someone's attention, you first need to be in their sight.
Therefore, it's important to use the perfect keywords in your content so that you can show your ads in relevant searches. Most importantly, make sure that the text is written accurately, including the product title and any other necessary details, such as color or size.
Messages in the content should be short and clear, because most people only scan the page.
2, brand recognition.
Try to highlight your brand image in your ads and highlight why you make your brand and offer different. Other factors, such as official ratings, are also used to demonstrate the reliability and trustworthiness of the brand.
3, know your customers (choose the right product for advertising)
An important part of making ads visible is getting to know your customers. You need to know what they are looking for. Therefore, you should do a lot of research on keyword search and purchase patterns over a different time period. You should also check which products are usually selling best. It's important to make sure your ads show the right products so that potential customers don't simply browse them. Advertising products are as important as advertising itself.
4, advertising additional information.
Ad extensions are what appear shaves below your ad. They may direct customers to other areas of the site and may also be used to present products or provide information. However, in order to get the most out of your ad extensions, this part must still be relevant to the original search query.
Useful ad extensions may draw attention to:
- Shop location.
- Link to other relevant areas of your website.
- Allow customers to browse products in their ads.
- Customer support links.
- Application extension - Designed to persuade customers to download the app.
5, use discount.
A discount is great for attracting the attention of potential customers, just to make sure it's still the product associated with the original search query.
6, positive review (feedback)
Ratings and feedback are one of the things modern consumers have been looking forward to. When users shop online, they can't make eye contact with the owner or judge whether they are trustworthy. Ratings help bridge the trust gap between buyer and seller.
Therefore, it is important to promote products with a lot of positive feedback. If you do receive a negative review, respond and resolve the issue. Good customer service always looks good to consumers and helps to highlight credibility and trust.
7, calling for action.
There is a Call to Action (CTA) that is very important in advertising. It has a compelling slogan that helps bring customers into the buying process. Make sure you adjust your ad's call-to-action text to stay valid. Short, lively and influential.
After you've managed to combine all of these features and create a search ad, create another one. Then the other one. By creating multiple search ads, you can compare them to each other and determine how effective they are. That way, you can measure performance and create an ad to dominate all ads.
Premium Google.Advertising case.
Upwork uses extensions well that can link to other areas of its website to help freelancers and businesses better understand the brand. They use a variety of call-to-action terms in their major ads and their extensions, all of which are highly relevant to each other. Upwork also uses the word "get" in its call-to-action term, which, according to research, is the most effective call-to-action term.
Beds.co.uk also makes good use of the extension, which offers discounts on a variety of bed items and links directly to them. This also links to the main title of the ad around the sale. The description will continue to focus on sales, while increasing free shipping and focusing on the ease of the purchase process.
Argos build-up to the ads. It emphasizes the convenience of purchasing in the store and tries to emphasize the control they provide to customers through terms such as "it's up to you". Argos also took full advantage of the word "free" for any other service offered in the ad.
JC Penney uses ad extensions to highlight its sales. This allows potential customers to jump directly to the discounted products they are more likely to buy. The brand also ensures that all items sold throughout the ad are listed.
Easons uses discounts in ads to attract potential customers. It also uses the higher-ranked word "your" to make ads look like they like. Finally, Easons highlighted its 4.4 rating with its extended features and received a lot of positive feedback. This will help customers trust the brand and encourage purchases.
Another interesting addition to the Easons ad (shown below) is low inventory. This creates a sense of urgency to buy before the inventory runs out. It also creates a feeling that the product is very popular and therefore of high quality.
However, this is not the only way you can highlight the popularity of your product. In the third example, you can see that the shopper's attention has shifted to the number of copies that have been sold:
Booking.com uses ad extensions in ads so you can directly compare transactions or view different types of accommodation. Bookings can also be a good addition to a variety of call-to-action terms, such as "search now" and "book now." Again, top-ranked ads use "you" throughout the ad.
Shopify also makes good use of its extension. It shows the pricing structure and provides quotes that take you directly into the sale. In addition, Shopify also mentions security and free trials, both of which convince sellers that their business will be safe and more profitable. Shopify always uses a variety of call-to-action terms and enhances its unique functionality with personalized terms such as "you".
Takeaway.com(with different names, including Pyszne.pl) uses a number of call-to-action terms in its ads and extensions. It attempts to extend to highlight all the benefits of using the site, such as order tracking and secure payments. In addition to these guarantees, it uses extensions to link to its loyalty stores for discounts. In addition, the ad uses both the words "you" and "you", which makes the ad look like a favorite.
Monster uses extensions to highlight different areas of work in the localization area. It highlights all of the brand's unique services in its ads, along with a variety of personalized call-to-action terms. It also promotes the exclusivity of the word "first to see".
Text ads remain one of the most successful ways to run ads on Google. They can provide customers with a wealth of information, and they become inexpensive as long as the strategy is right.
If you want to further optimize text ads and make sure they're unique and stand out from the crowd, consider using an automated search ad solution. Product feed-based text ads enable merchants to automatically create and update their text ads and keywords for each product in their catalog. Make sure you get the best results from your e-commerce search campaign.
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8 high-ranked Google ad writing skills, learn to easily beat 1.2 million competitors.
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