Many Facebook advertisers report that the ad account's roas are volatile and volatile. Today, Facebook agent YinoLink Ino is here to share what's going on.Promote your ad account, ROAS.at the same time.Gradually increase consumption in the case of a steady increase in ROAS, which in turn expands the volume.。 Here's how to share these 3 tips.

Facebook's dynamic ads can actually help advertisers reach more shoppers, and Value optimization and bidding settings help them control costs and boost their accounts. Through the combination of these three can improve and stabilize the Facebook ad account ROAS effect.

Note: ROAS is a rate of return on targeted advertising spending.

Facebook's dynamic ads have been introduced to the public before, but they look similar to other ads on Facebook, Instagram, Messenger, and Audience Network. But.There is no need to create ads for each item individually., you can create an ad template that automatically invokes the images and information of the items you want to promote in the data library. Dynamic ads use data from Facebook pixels or SDSs to target and promote products to users who take important action on your site and show interest in your business. In short, it is.Yes.Help reach more shoppers and drive more deals.。

There are two types of Facebook dynamic ads, which are divided into.DPA and DABA, in short, DPA is advertising marketing for people who have come to your site, and DABA is for customers who have not come to your site, but these customers may have seen products similar to your products. In fact, it is like Taobao's personality recommendation.

About how Facebook dynamic ads were created in previous articles have been shared, click on the details.Hands on you to create Facebook live ads,You can also watch the second piece of the public number push.

"Value" is the amount of revenue a user generates through a specific shopping event in a day or week, and "optimization" refers to the delivery system's efforts to achieve better results. When you optimize your value, you get the amount of conversion you want, but optimized value can distinguish between high-value conversion slow-value conversion. The system prioritizes high-value conversions, resulting in higher returns on ad spending. (ROAS). 

For example, if you can convert $10 for $9 and a $50 conversion for $12, the latter is more expensive to pay for a single performance, but if you choose Facebook Value Optimization, the Facebook system will choose the latter.Because its ad spending return (ROAS) is higher than the former.

If not.Ad spending return control.The Facebook system will use the highest value bidding strategy. If you enter a guaranteed ad spend return control amount, you can ensure that the ad spend return (ROAS) is over. Maximize the return on advertising spending (ROAS) while entering bids. Optimising value may increase the average cost of a single success compared to optimizing conversion volume. It is worth noting that this optimization scheme.Instead of looking for the least expensive shopping conversions, you'll look for the most revenue-seeking shopping conversions within your budget.

Go to Facebook BM Management Backoffice, ad target selection.Conversions., select at the ad group level.Value.Can.

Set up available Pixel pixel codes, SDKs, or catalogs with event management tools.Ensure that the available Pixel pixel code, SDK, or catalog meets the following technical eligibility requirements:

01, send and optimize shopping events.

02, more than 100 shopping.

03, in the 28-day window has at least 10 different values (e.g. some people buy 1 piece of clothing, is 30, someone buys 3, is 50, 30 and 50 is the shopping value)