5 "sharp weapons" for optimizing ideas for Facebook's mobile video ads
Users pay more attention to video creatives than static footage. This meansVideo ads (Video Ads) is a powerful tool to help businesses get people's attention, increase brand awareness, and increase conversions. ButTo run high-performance video ads on the mobile side, optimizing video footage for your mobile viewing environment is essential.
In this article, you've shared 5 tips to set up and optimize Your Facebook ads for your mobile viewing environment.Easily process video footage you already have on hand.
1. Use slideshows to turn still images into video ads
Facebook Slide Ads Make it easy to create simple video Ads with the images you already have, and without any additional production investment, the entire process is quick and cost-effective.
Unlike some video ads that require big production, slide show ads are simple to make and low-cost. In just a few minutes,Slide ads can be quickly created directly from your phone or computer, with the option of an existing image at hand or from a range of free stock images, rich video editing tools, and a variety of music.
Facebook slide ads are video-like ad formats that use sound experience graphics to tell great brand stories and show across devices. This kind of ad loads fast,Slideshow Ads is also ideal for reaching slower people, such as emerging markets, because slide ads load fast and show perfectly at any network speed.
Quickly create an immersive experience
Slide ads are easy to create and edit, are less expensive to create, and have most of the experience benefits of video ads.
Create premium ads from your Page or phone
Choose from free stock images, rich video editing tools, and a variety of music.
Simplify complex processes or narratives
Images help show a series of content or steps to the user more intuitively than a text description.
Covers people with slower Internet speeds
Slide ads load only 1/5 of the traffic for video. Create slideshow ads based on video ads to help you market to people who are slow to get online or use older devices.
2. Trim the video to fit the viewing behavior on the mobile side
Users browse content on the mobile side very quickly, so video Ads must comply with this fast viewing behavior. If the video lasts longer, such as a 60-second product demo or how-to video, you can use itFacebook video trimming toolReprocess the video to select the most important 10-15 second clips. Reducing the length of Video Ads is not only optimized for the way people view content on the mobile side, but also ensures that Video Ads is suitable for all places, such as video interstages.
3. Crop the video to fit the mobile device screen
Users typically hold their phones upright to view content, so be sure to create a 9:16 video ad (Video Ads) to make the most of the vertical screen space.
Available in Facebook's ad managerThe auto-crop tool, setting the Video Ads format to fit vertical screen space has never been easier, and the tool uses scene detection technology to determine the visual focus of non-portrait video frame by frame, and then automatically crop the video based on the selected aspect ratio.
4. Make material suitable for sound and silent playback
Users watch videos in a variety of ways at different times, so they want to achieve audio or silent viewing. That's why subtitles are recommended to convey information when users mute viewing. In.Facebook Video Maker Toolboxto add text footage to your videos, introduce your story frame to your audience, and deliver business messages smoothly in a mobile environment. The video production toolbox provides templates for common marketing goals, such as increasing product discovery and demonstrating the benefits of multiple items. You can also use the Video Maker toolbox to turn static footage into video ads.
In the Facebook Video Maker toolbox, you can create video ads on your preferred mobile side using existing photo footage, overlay text, and logos. The Video Maker toolbox offers a variety of templates that you can customize with ad managers or your Facebook Page, and then use them in Facebook or Instagram ads. Each template has a different goal, and whether you're promoting a new product or telling a brand story, you'll find the right template.
5. Highlight the brand at the beginning and end
Given the speed with which people browse content on the mobile side, it's important to make sure that your brand or business information is highlighted at the beginning or end of the video to help increase brand awareness and ad echo.
(Adding a brand at the beginning of a video increases the chances of viewers seeing it, and adding a brand at the end helps to make a deeper impression on your brand as they continue to browse other content.)）
As a reminder, Facebook's ad rankings use an algorithm that takes into account factors such as engagement, return on investment, and creative best practices. Ad rankings are calculated based on the month in which the ad meets these criteria, not the month in which the ad is run.
More inspiration and information on how to create productive mobile video ads (Video Ads) can be foundFacebook Creative Shopto see the industry's best-performing video ads this month.
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