Boston University launched a blast campaign to play with new ideas for preventing new crowns

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After school begins in the fall,U.S. college campuses were once the main site of the new crown outbreak。 Many studies have found that college students as a young group, the new coronavirus protection awareness is relatively weak, wearing masks, social distance and other regulations will not be very strict compliance. Selfies without masks can be seen on their social media, and some students attend off-campus parties.

In order for all students to strictly abide by campus protection rules, many universities have to take severe punitive measures, and students who break the rules may be suspended or even expelled.Under pressure, the relationship between students and schools has also become more tense, many people think that the school's discipline is too strict.

Boston University, however, has launched an interesting campaign to get all students to spontaneously comply with various rules on new crown prevention.

Shocking data on campus outbreaks

According to a study of outbreaks on U.S. college campuses,More than 3,000 more confirmed cases a day, or 21,000 cases a week, were added each day after the campus reopened in the fall.

The researchers found an increase of 2.4 confirmed cases per 100,000 people per day in areas where in-person instruction was open. But there is no such growth trend in areas where there are no universities, or where schools are purely online.Large state universities, in particular, have a clear upward trend in confirmed cases after the start of the fall.

Florida State University, for example, tested students for a new coronavirus after the start of the school year.More than 700 students tested positive in a week.However, the school still insists on the opening of the campus. A school spokesman said: "We do not intend to switch to distance learning at this time and the university will notify the community if a decision is made in the future to transition to all distance learning." The current increase in diagnoses is not unexpected, as it is related to a significant increase in voluntary testing in the campus community in the first two weeks of the fall semester. "

Severe punishment for student dissatisfaction

Universities that do not want to switch to distance learning have begun to adopt stricter rules and penalties. For example, the University of Wisconsin-Madison notified the new rules,Students are required to participate only in the necessary "basic activities"Students who violate the law may be suspended。

The following activities are defined as essential:

Class.

Buy food

Job.

Personal outdoor activities (e.g. running or walking)

Medical (including COVID-19 testing)

Religious activities

There are 119 COVID-19 cases at Sacred Heart University in Connecticut.Of these, 94 were students from off-campus accommodation。 Every week, schools are reported to meet on and off campus, the number of parties exceeds the rules, and students do not wear masks at parties.

The principal said that while most students obey the rules,But there are still a significant number of students who do not comply.The school's principal announced that students would be sent home if they did not comply with guidelines to prevent the spread of COVID-19.Northeastern University suspended 11 students in its first month of schoolbecause they violated social distance and wearing masks.

Soon, student discontent began to spread, with some arguing that suspensions were too strict.It's a "threat" to students.And the suspension of Northeastern University students also asked the school to refund tuition fees, the uproar.

Tensions between students and schools are growing, and students do not seem to be spontaneously personally protective and forced to do so. The school was meant to be for the health of the students,Now it's interpreted as a "dictator" and it's hard to please.

BU prevention of new crown new ideas

In this case, Boston University executives hope to launch a campaign from a student perspective to guide all students to respond correctly to campus outbreaks. So the school's leaders contacted two organizations on campus, AdLab and PRLab, a student organization for advertising and public relations, consisting of students interested in advertising PR and communication, and students interested in the field.The school hopes they can launch a popular campaign for young people to encourage them to fight the school outbreak together.

Hannah, a communications student, was the mastermind of the project, and after careful planning, she launched an event called“F*ck it Won't Cut It”。Roughly meaning: this time even if it is a blow, the new crown will not disappear. In the absence of a new crown, F*ck it is a favorite word to say. For example, go to his, no matter what, I don't want to do my homework tonight, I'm going out to play, get up tomorrow. But in the face of the new coronavirus,Saying "F*ck it goes to it" doesn't take the virus away, but can cause it to spread.

This time, it's about letting young people know that our usual fearless attitude doesn't work, and that even a blowout won't end the outbreak.

The campaign's sponsors posted posters on the school's official Twitter, Instagram and Tik Tok accounts, using the hashtag "F*ck it Won't Cut It" to tell everyone that in the face of the outbreak, people can't take the same attitude as they used to.As soon as the event was online, it was welcomed by students, and the school registered a trademark for the slogan.

In just one day, the poster was uploaded to my Instagram account with 1,700 followers.The account now has nearly 5,000 followers.Most of the poster's designs are in bright red, which is particularly attractive.

Like what:“Let’s stay on campus this semester”The theme poster with the following text is:

This semester, we can’t afford to say “f*ck it” to the small rules, because they lead to bigger consequences. ‼️Let’s be safe so we don’t have to go back to our high school bedrooms

This semester,We can't say "f---ck it" to these little rules because they have bigger consequences. For safety reasons, we don't have to go back to our high school dorms.

Texts encouraging people to refuse parties:

Staying on campus is up to all of us. COVID-19 already took away one semester. If you don’t want to lose another, share this on your story and use our hashtag everywhereeee

Whether we can stay on campus depends on all of us.COVID-19 has occupied a semester. If you don't want to lose the next semester, share it in your story and use our theme tag.

There are also posters calling for people to be tested for viruses:

At present, this burst has become the most effective activity to guide students to prevent the outbreak on campus. The event also took to social media to walk into the campus, where posters are now displayed in various buildings.Organizers are planning to distribute T-shirts, stickers, flyers and masks with event logos。

The event was so successful because it made it easier for students to understand the potential risks of spreading the virus in a relaxed and flirtatious way, making it easier for everyone to accept the restrictions on social activities.