20 online marketing statistics that surprise you
As social media becomes an integral part of our lives,Net-a-Go marketinghas exploded. People turn to their favoritesInstagram models, Twitter personality and YouTube stars get advice on buying decisions.
These.Net redTrusted by millions of consumers, marketers are watching. It turns out that since last year, there have beenEighty-six percent used itNet-a-Go marketingand, as for itNet-a-Go marketingThe budget has skyrocketed.
Social media offers ordinary people the opportunity to build their brand by stimulating content and engagement. These are newNet redMore affinity than traditional celebrities. As more and more people join social media networks every day, companies are beginning to realize that they can use these platforms for marketing.
Yes, there isNet-a-Go marketingInterest is only on the rise, which means that a lot of research has been done to produce interesting statistics. So let's look at some of the surprising results of these studies. Here it is20Net-a-Go marketingStatistics will surprise you.
1) 70% of teenagers trust each other more than traditional celebritiesNet red
Brands are hard to buildNet redthe same level of trust, but due toNet-a-Go marketingtrust to pass on to your brand. So many that four out of ten Millennial subscribers say they like it bestNet redknow them better than their friends
Net-a-Go marketingAnother effect is that brands don't have to waste resources promoting themselves, but can use influence to speak on their behalf and convey the message that they want people to come here and trust them.
2) 86% of women use social media to buy advice
This statistic should be important for any brand that has a female primary target audience or an ideal customer range.
It seems that if you want to attract more women and ask them to buy your product or service, you need to show up on social media and realize that they are interestedNet red。 This behavior is growing becauseForty-five percent of women said they were more active on social media than they were two years ago.
In.Net-a-Go marketingIn terms of, more than half of women buy goods because of influential positions, among themFacebook and Instagram are the preferred platforms. Pass.Net redThe key to attracting this group is sincerity and inspiration.
3) 49% of consumers rely on itNet redrecommendations
This statistic shows that social media influence is increasingly important for brands to reach their audiences. Not onlyForty-nine percent of consumers rely on online advice, and 40 percent buy items after seeing them on Twitter, YouTube or Instagram.
Consumers are more likely to make purchases if they are confident in net-a-line advice. Brands can carry themNet redtrust.
4) 6 out of 10 teenagers follow celebritiesNet redrecommendations
The word celebrity is not as valuable as it used to be. Not only do customers have a hard time trusting brands, but traditional celebrities also seem to have lost the influence they once had.
Compared to videos of traditional celebrities,Net redYou can build strong connections with your fans and attract more viewers and increase the number of views3 times, 12 times more actions and comments.
Today, these consumers seem to trust social media more than anyone elseNet redand their peers. Power has shifted to social mediaNet red。
5) For every $1 spent on online red marketing campaigns, you earn $6.50
With.59% of marketers plan to increase theirNet-a-Go marketingBudget, the marketing sector is becoming the fastest growing channel for brands to beat organic search, paid search and email marketing.
According to Thomson (Thomson) a study of businesses inNet redon every costAt $1, you can earn $6.50, while the top 13 percent earn $20 or more. Considering that more than half of marketers also believe that the customers they get through this path are better potential customers, this is a significant return on investment.
That's itNet redChannels, blogs andFacebook is considered the most effective platform.
6）Net-a-Go marketingis the fastest growing online customer acquisition method
More and more brands are jumping onNet-a-Go marketingTrain. Resonate with your brandNet redBuild relationships and make relationships withNet redCampaigns that share the values of their followers are becoming more and more important than ever.
Besides, there areTwenty-two percent of marketers said,Net-a-Go marketingis the most cost-effective way to get new customers.
7) 57% of fashion and beauty companies are engagedNet-a-Go marketing
Fashion and beauty are highly dependentNet-a-Go marketingindustry, because without advertising and publicity, the organic growth of brands becomes more challenging.
In this industry, there are now57% of companies willNet redused as part of the marketing mix, andTwenty-one percent of companies plan to add it to their strategy in the coming year.
Today, many brands take advantage of itNet redGreat successes have been achieved, for exampleLush used Grav3yardgirl and Nicole Guerriero to get thousands of views on YouTube. But while many fashion and beauty brands are keen to use itNet red, but many people still want to ensure that there is brand affinity to drive success.
8) Major brand plans to increaseNet-a-Go marketingSpending.
More and more brands and marketers are beginning to realizeNet-a-Go marketingAmazing results can be produced. This effect has led to an increase in expenditure, yesSixty-seven percent of marketers plan to increase their budgets over the next 12 months, especially on Instagram.
Increased spending is not only helping to increase brand awareness, attract new audiences, and increase brand awareness, but is fast becoming a major channel for many marketers.
9) By 2020,Net-a-Go marketingThe industry is expected to reach$10 billion
As an industry,Net-a-Go marketingIt has grown exponentially over the past two years.It will be worth only $2 billion in 2017 and will reach $10 billion by 2020 as the industry sees more growth and becomes a more efficient market.
This growth means that it will be more widely used in marketing and will require marketers to develop strategies to measure activities, create analytics to scale activities, and study how to manage brands andNet redrelationship between the two.
10) 74% of people trust social networks to guide purchasing decisions
About three-quarters of consumers trust the views they find on social media, including from friends, family and friendsNet redto help them make the right decision to buy a product or service.
This provides a huge opportunity for marketers to promote products, whether sponsored or not, to engage new audiences and reach key audiences, such as Millennials and PeopleGeneration Z.
11.Net-a-Go marketingHas exceeded print marketing
This means that brands are changing the way they spend their marketing budgets. Expensive and inefficient advertising purchases, such as those in newspapers and magazines, are gradually taking overNet-a-Go marketing。
Net-a-Go marketing's return on investment far exceeds that of any traditional medium.
12. 40% of customers use ad blocking technology
More and more Internet users are removing traditional ads from their online experiences. In the U.S., laptop ad blocking usage is high40%, compared with 15% for ad blocking on mobile devices, because consumers are tired of pop-ups and banner ads.
ButNet redThe gap is now being filled. People don't stop videos of their favorite social media celebrities; The power of advertising is shifting to real people and peopleNet red。
13. Marketers are inNet-a-Go marketingSpending on the event$ 25,000- $ 50,000
Over the past few years,Net redspending has increased, and will only increase.
Net-a-Go marketingMany budgets are increasing, and marketers are expected to spend on average on a variety of activities$25,000-$50,000, which is in line with many of the external marketing budgets of small and medium-sized companies.
14) 40% of Twitter users buy based on tweets
As a matter of factTwitterNet redIt does seem to have the ability to influence followers' purchasing decisions. On the platform, net-a-crossers can now compete with friends in building trust, there areForty-nine percent of Twitter users said they relied on online red, while 56 percent listened to friends.
And.Net redPass.Twitter's marketing campaign clearly has the potential to drive sales of goods and services.
15) 67% of marketers are inNet redto promote the content with the help of
We've already mentioned thatSeveny-three percent of marketers have set aside a budgetNet-a-Go marketingbut so far, onlySixty-seven per cent of the participants were actively involvedNet redAnd withNet redStay in touch. They are leading the curve and trusting by reaching marketing agreements.
It's time to step in and get involvedNet-a-Go marketing。 It's time to do research and find what might be trusted and dedicated by your target audienceNet red。
16) Facebook is the most influential social media network
Facebook, which has about 2 billion users worldwide each month, is the most influential social media channel, with 19 percent of its purchasing decisions influenced by the platform.
Other social media networks are catching up with the giant, howeverFacebook is still at the top of the list. Stay active on Facebook and withNet redIt's important to interact to market.
17) YouTube is very popular on Facebook heels
Although.Facebook remains the number one dog, but YouTube is close behind with 18% marketing influence. The platform has attracted celebrities and people from ordinary peopleNet redand be famous is open to all ages and demographics.
YouTube has something for everyone, marketers through the platformNet-a-Go marketinginvest more money to get attention.
18) When shopping in stores, 60% of consumers are influenced by social media or blogs
This changes the meaning of comparative shopping. According to the study, if there is celebrity publicity, there is3% of consumers would consider buying products in-storeNet redIs60％。
Not only is the impact greater, but more than half of customers consult blogs and social media on their phones before shopping, highlighting the importance of easily finding information and posts (social and blogging) to reveal a product's reputation.
19) Net-a-Go has increased its willingness to buy on Twitter by 5.2 times
Net-a-Go marketingPart of the research means finding out which social media networks are best suited to promote your brand and where to find your target audience.
according toTwitter says that when users come into contact with brands andNet redWhen tweeting,Net redthe purchase intention increased5.2 times, and 2.7 times the impact when only brand tweets are displayed.
20) 71% of marketers believe that influential partnerships are good for the business
Net-a-Go marketingActivities should not be a once-and-for-all proposition, but a valuable strategy in the marketer's toolkit. Nearly three-quarters of marketing experts think they are good for the business.
If you can work with them and build long-term relationships that make them your brand ambassadors, the message they portray will be trusted more than promoted. If you're considered a trustworthy person by Net-a-Go, you can help your brand's credibility.
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