YouTube "super red" Li Zixuan, no commercials, how to enter 40 million a year?
In recent years, China's short video software such as bamboo growth trend in large numbers, people on various video sites with the number of fans and this person red, red degree linked. Li Zixuan, a nearly two-year-old by virtue of short video burst into flames of the net red, in the shaking sound also has a lot of fans, as many as 40 million, can be said to crush a lot of stars. In addition to the pleasing content of her videos, there is always a "magic" power, that is, to make people calm. Referring to Li Zixuan believe that many people first think of eating, and then think of the geographical environment in which she shoots the video, after all, her video "self-made", as long as you have seen it once, you can leave a deep impression in your mind.
In recent years, China's major bloggers, Net-a-Go began to go to the world stage, many foreign video sites can also see Chinese of the world. Among foreign video sites, the most famous can be said to be YouTube. Mr. Li's march to the site in 2018 has become YouTube's number one in China, with more than 10 million followers. From 18 years to now, the number of videos published by Li Zixuan without commercial advertising is only in the early 100s, but each video can reach a million or even tens of millions, which is a staggering number. What is the reason why Li Zixuan was able to achieve this result after refusing commercials during the filming process, and make a simple analysis here.
1. The communication carrier was selected
Li Zixuan's filming content is basically to make food-based, or a kind of food growth process. Chinese old saying is good "people are iron, rice is steel, a meal does not eat hungry panic", it is very graphic to say that food, especially food for people's importance, the same food is also the same carrier of barrier-free exchanges between countries, Chinese cuisine in the world can be said to have a certain degree of visibility, there are many foreign friends floating across the sea to China in order to taste Chinese cuisine, so Li Zixuan chose food as the theme of her video can be said to be a very correct choice.
2. Video "Self-Made"
Many people who have seen Li Zixuan's video know that her shooting style is based on the ancient wind, the clothing is also light ancient wind with distinctive Chinese characteristics. The length of the shoot is not a short time to complete, the need for a long time of material accumulation, coupled with her own selection of shooting space, are very time-consuming. Taking one of the videos as an example of "growing grapes", Li Zixuan records the entire process from seeding, fertilization, germination to the final fruit, so her video shows a great texture. Coupled with her unique location in the video - the mountains of Sichuan, the quiet shooting environment has brought a different aesthetic to her work.
3. Tell the story of China without saying a word
Li Zixuan's works in the countryside, although there is not much words, but it is a true record of the quiet and elegant state of life in the Chinese countryside, to meet the imagination of some foreign people in China, but also reflects people's yearning for a better life, can be said to bring us a breeze in this fast-paced living environment. The People's Daily once commented that none of them boasted that China was good, but she told the Chinese culture and told the Chinese story. Bai Yansong also said that Li Zixuan is not too much but too little, and said that if such as Li Zixuan's net red appeared hundreds of times, the Chinese story really has to be told. It's a very high rating.
Then discuss why Li Zixuan does not receive commercial advertising, one is that she felt that the commercial ads will greatly reduce the kind of simple, real feeling brought about by her work, the second is that there is no need, Li Zixuan is not short of money, single pull out a Li Zixuan powder for her to make a lot of income, plus by virtue of the amount of video playback, can also make a lot of income. According to the data analysis, Li Zixuan's annual income is as high as 40 million, so why should she have to pay for commercial advertising?
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