Author: E-commerce Jun

Source: E-Commerce News (ID: kandianshang)

How hard is it to admit that others are better than you?

Lu Xun said: "I have never been afraid to use the worst malicious speculation Chinese."

A few days ago, Li Zixuan and Yuan Longping, Shen Jilan, Feng Gong, Haixia, Feng Yucai and others were hired as ambassadors for the farmers' harvest festival.

The use of the influence of outstanding people for farmers to do public welfare, this is a matter of positive energy ah, but, partial to some netizens consciously put Li Zixuan and Yuan Longping to the opposition.

These people's reasons are very good: Li Zixuan is a good at posing for the net red, with what and the respected Grandfather Yuan Longping compared?

Uniquely, a few days ago, Sun Li shared on Weibo a group of Huang Dodo imitate the classic movie characters of the drama class homework, from the completion of the homework, a 10-year-old ass can perform to this extent, has been quite good.

However, there are still a lot of disharmonious voices under Weibo: "East Effect", "No Reiness", "No Talent", "No God in the Eyes", "Bad looks" ...

In factNetizens do not care whether Li Zixuan will really desecrate Yuan Longping, also do not really feel that Huang Dodo has no reiness, but there is a grievance inside: what makes you Li Zixuan 160 million a year? Your Huang Lei family has received so many ads, why is your daughter so good?

Is it really that hard to admit that others are better than you?

Take Li Zixuan, for example, so it is no accident that she can become Li Zixuan.

Behind the winners, there is a tragic past

Li Zixuan was born in 1990 in a rural area of Mianyang, Sichuan Province.

As a child, Li Zixuan's family situation is not good, when young parents divorced, she followed her father. At the age of four, her father died and her stepmother was very her. Li later wrote on Weibo:When I was 6 years old, I was pulled by my stepmother's hair into the ditch to press, was beaten half dead, were born without a tear.

It can be seen that Li Zixuan from the bone is the kind of heart is very firm people, even if too much suffering is not willing to easily admit defeat, this is a lot of people do not have the good quality.

Grandparents in the country were distressed and took her back to the village from her stepmother. For the next 8 years, she lived in the countryside, which was not rich, but not richThe quiet beauty that the countryside brought to her heart later became the eternal theme of her video, like Shen Congwen's border town, not disturbed by the reality of the chaotic world, and naturally flowed out of her heart.

Li Zixuan's grandfather is a village cook, when he cooks, Li Zixuan is next to lay hands, he does carpentry, bamboo art, Li Zixuan also squats next to learn. So in a very early time, Li Zixuan learned to cook, but also learned to do housework, under the field and other farm work.For Mr. Li, these efforts are just a basic survival skill.In those videos later shot by Li Zixuan, only food and farm work can not live up to, in fact, not posing, but a real restoration of her childhood survival.

Like the back garden that beard is always growing out of the story of the grandfather always bring Xiao Hong the most warm memories, and grandpa's day together, is the happiest time of Li Zixuan's life.

However, when she was 14 years old, her grandfather died and Li Zixuan's happy life came to an end. She had to face a harsher reality: carrying the family on her own young shoulders to feed herself and her grandmother.

Those who scolded Li Zixuan, what they were doing at the age of 14 we have no way of knowing, we only know that Li Zixuan at the age of 14 to work in the city, she worked as a waiter, in the bar playing dishes, the most difficult time, a long time to sleep on the park bench.

But even if life is so harsh on her, she still hasn't given up on her dreams, or is desperately trying to find time to learn music.

People who have seen Li Zixuan's video lament how Li Zixuan's video was made. Each picture is full of mood, like soothing music flowed from the heart, learned that she had learned the process of music, it is very good to explain.

In 2012, nearly eighty-year-old grandmother gave birth to a serious illness, Li Zixuan heard that the salary is not knotted, crying back home,Since then, is the good years of youth she has been at home to take care of grandmother, ask yourself, can do this and how many people?

That year, she was 22.

After returning to grandma again, she opened a period of Taobao shop, although the business situation is not good, but also accumulated some experience in opening a shop online.

Later, at her brother's suggestion, she recorded her life by making short videos, which, at first, were not of high quality, mixed content, unclear picture quality, and had no characteristics of their own.

Slowly, she found the location of the video: by showing the original rural life, like Shen Congwen, opened up a border town-style ideal state of life, access to some fans.

In 2016, Li Zixuan caught up with the golden age of the short video explosion and became one of the most well-known online reds in the network.

Why did Li Zixuan make 160 million a year?

This is an era of flow realization, fortunately, Li Zixuan seized the era.

SoHow did Li Zixuan realize the flow realization?First of all, of course you have to have a professional team.

In the time when Li Zixuan has not yet been a fire, Hangzhou Micro-Ing expected her development potential, in 2016, Li Zi-Yuan and Hangzhou Micro-Yuan cooperation, further help her plan, packaging, dissemination, step by step to create today's Li Zixuan.

It is said that when Li Zixuan was just red,Received a lot of advertising, but were rejected by micro-mind, micro-mind that: must first create a personal IP brand value, premature commercialization of the future development of Li Zixuan is not helpful, this is now Li Zixuan become the whole of Greater China "single video cooperation costs" the highest blogger, the price of 760,000 yuan.

Li Zixuan's growth path is highly similar to Yue Yunpeng's: when Xiao Yue Yuegang was red, Guo Degang's team was also desperately trying to hold him back and not let him pick up too much business activity, until the establishment of personal IP to enlarge the frequency of his business activities, which proved to be very forward-looking.

Can you see that? How important is a professional team?

In 2017, Mr. Li and Mr. Wei founded the Sichuan Zixuan culture, with Mr. Li holding 49% and 51% of the shares, respectively, meaning that Mr. Li is his own boss.

So, what is the composition of Li Zixuan's income?

First, the major video platforms broadcast the share of advertising revenue.

On YouTube, Li Zixuan is China's only 10 million fans of the main broadcaster, in Micro-blog, B station, watermelon and other video platforms, her video is also everywhere kill, the amount of playback is amazing, one of the highest video playback reached 40.38 million, broadcast browsing revenue share, advertising revenue, fan appreciation and live streaming revenue every link is for her to create a lot of revenue, it is said that advertising revenue this block is as high as 50 million!

Second, revenue from its own e-commerce brand and offline stores.

In 2018, for example, Mr. Li started operating Tmall stores, selling tens of millions of dollars in just one week. At present, the annual sales of the flagship store of Li Zixuan e-commerce has exceeded 70 million. Online stores also earn tens of millions of dollars a year.

Moreover, unlike other online reds, Li Zixuan's path to commercialization has its own cultural output, which can be seen in her huge overseas fan base, that is,Li ZixuanAs the vitality and profitability of net red will be much longer than others, and may even exist this life as a never-time net red. This is also the most terrible place for Li Zixuan.

SoFor such an excellent person, we should be more appreciating attitude, see her "live to succeed" behind the hard work and efforts, rather than the other way around!

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