WeChat internal video portal, Tencent social advertising or can be promoted first after paying?
Source: Micro Jam (ID: wjam123456)
1, the public platform new video data analysis function
On the evening of July 18, WeChat public platform online video data analysis function, background can be viewed in the image analysis module in the mass image of the video analysis data, you can view the number of playback trends, playback time distribution, drag analysis and viewing time distribution.
WeChat data analysis is more and more detailed, is conducive to the public to understand the user, so as to adjust their operational direction, produce better quality content, but also conducive to advertisers to better monitor the effectiveness of advertising, to a certain extent to prevent data fraud.
2, a number of public numbers suspected of inducing sharing by WeChat cancelled
New list news, according to the news, "life select tribe" "sea purchase excellent goods exchange" and other public number push messages, will have a QR code picture forwarded to friends, WeChat groups or friends circle, friends through the QR code invitation attention, you can get a high cash reward. These account factors were subsequently officially cancelled by WeChat on suspicion of inducing sharing.
In recent times, WeChat for induced sharing, induced attention and other behavior supervision is more stringent, it is recommended that we still have to obey the rules more, otherwise overnight was written off, all efforts to disappear, I am afraid it will be difficult.
3, Mimimon tweeted an apology statement in the public
On the afternoon of July 18th, the "Mimimon" public tweeted an apology statement, saying that he had been "Why is it so popular to sleep ugly now?" last night. In this article to Gao Xiaosong, Huang Wei, Wang Baoqiang, Da Zhangwei, Zhang Yishan and others labeled "ugly" apology, said that because they often to ugly forced themselves, this article is really no sense of proportion.
Before the public apology, Mimimon had been tweeting a solemn apology. However, many netizens still left messages accusing Mimimon of "getting lower and lower".
4, the public number "Old son has money" was sealed to deal with
Recently, the public number "Laozi rich" was sealed processing, in its back office message, showing that "the public number has been blocked all functions, can not be used." However, it is not known whether the little black house was locked up or permanently sealed.
The public number is an app that lets article publishers stuff money in articles and get rewards when others forward articles.
5, Xi'an a WeChat was stolen, the old owner will be old employees to court
Recently, the Xi'an Stone Forest District People's Court heard a case of WeChat Public Number. The plaintiff found that the hard disk containing trade secrets flew, and then WeChat public number was changed many times, pranked, was sealed by Tencent platform, resulting in the company's advertising can not be run, information can not be pushed, and then the most suspected personnel department employees and a separated employee to court.
The judge did not pronounce the sentence in court because the parties did not accept the court's mediation. Public number theft incidents often occur, we still have to add an eye, good protection of the public number account password, when there are employees leave, it is best to change the password.
6, and two more public fans exceeded a million
Recently, the public number "See" fans exceeded 1 million. The number was created on March 14, 2014, to tell the story of young people with new knowledge. In addition, recently joined the million-fan club is the "Beijing Tide Life."
As more and more public numbers join the million-fan club, the next public number to spell, perhaps not the number of users, but the content, user viscosity and business model.
7, Feng sister opened a personal public number
On July 18, Luo Yufeng, known as Sister Feng, opened his own personal public number, "I am Sister Feng", and the first article was read more than 10,000 times. It is understood that the public number of the current operating team, including Sister Feng, a total of three people.
With the definition of net red constantly evolving, Feng sister should be regarded as "over-the-air net red", this time she opened a personal public number, what kind of response will it have?
8, Nantong police nation's first WeChat law enforcement platform
Recently, Nantong police nation's first WeChat law enforcement platform. This "WeChat legal work platform" with mobile office, tracking service, real-time supervision and other functions, is the bureau's independent research and development of the country's first WeChat law enforcement platform, the realization of law enforcement management, supervision, service "three-in-one", the first in the country to open the "micro-era" of law enforcement supervision and management.
It is reported that the WeChat legal work platform with law enforcement case management platform, case management platform, law enforcement service platform three functional modules, to solve the original paper account registration personal inspection, carry-on items inconvenient, incomplete, irregular, not timely and other issues.
9, Xuzhou to break the public number of MLM case, involving funds of 200 million yuan
According to news, recently, the public number "Spark Prairie" under the slogan of "mass entrepreneurship, innovation", "play mobile phones to make money" and so on, to attract 1.5 million people to participate. It's actually MLM under the guise of starting a business.
According to the police, this mega-marketing case involving funds of up to 200 million yuan. The case is currently under further consideration.
1, pepper live release "melting" platform strategy, commercial space is huge
Last week, Pepper Live officially released the "melting" platform strategy. Wu Yunsong, president of Pepper Live, said at the launch that through the "melting" platform, users can create more high-quality content and marketing new play.
It is understood that, with the traditional media gradually micro, pepper live also absorbed a large number of well-known traditional media, many well-known variety shows, in the pepper platform for the entire live broadcast. In the future, traditional media such as Huaxi Metropolis Daily, Yi Zhou and Fashion Health will also be connected.
2, Facebook threw $2.2 million to encourage live streaming
Facebook has pledged to pay $2.2 million over a few months to encourage it to create video and live content. It's not the first technology company to pay for content, and YouTube has invested $100 million in media companies, Hollywood production companies and online video creators since 2011.
3. WeChat is about to open the video portal?
According to 36 news, recently a person familiar with the matter said that WeChat is internally testing the video entrance, the future may be in WeChat's second or third-level entrance to add a separate collection page of video, while the video can be independently forwarded in the circle of friends, and with the article and public number information.
If WeChat does make videos, will WeChat be far away from doing live?
1, know the opening of institutional account public testing
On the afternoon of July 20, the agency account began to be tested. The institutional account is opened for new institutional users in the community, allowing legitimate and formally qualified organizations to enter the community, such as Disney, Drip Travel, cassation and other institutions in various fields can publish content on the knowledge and participate in community interaction, with individual users to share their knowledge, experience and insights in their field.
The opening of institutional accounts, more convenient professional authorities will have the exclusive content and research results, etc. through knowledge to tell everyone. If you have questions about an institution, you can also go to the agency's home page to find content.
2, know the online licensing payment function
Know recently began to test the user's answer on the web side of the paid licensing function. In the future, knowing that users can set "prohibited reprint" and "allow specification reprint" when publishing content, there is an additional option "allow paid reprint" to regulate content transactions and copyright protection on the platform.
This on-line paid reprint function, or foreshadows the high-quality content of the knowledge of the transformation of "content Taobao" strategic layout. Previously online, Live also required users to pay to qualify for admission.
1, CCTV asked for 100 million yuan to distribute new media copyright
Brazil's Olympic Games into the countdown, CCTV decided to distribute the Olympic Games new media copyright, according to insiders, non-exclusive new media copyright price of 100 million yuan.
Previously, CCTV has disaster "Rio 2016 Olympic Games copyright statement" publicly disclosed that there are no plans to distribute the Olympic copyright, the price of the news is true or still to be verified.
2, Sohu video prosecution B station infringement, the final trial won the case
Recently, Sohu video news shows that the Shanghai Intellectual Property Court on Sohu Video v. Shanghai Mirage Information Technology Co., Ltd. (i.e., bilibili, referred to as "Beep Mile Network") case made a final judgment, the judgment beep mile network bear tort liability.
It is reported that the beep network without Sohu video permission, provided the TV series "Zhang Xiao-five's spring" online broadcast service. At first instance, the court ruled that it had infringed, and the court appealed to the Shanghai Intellectual Property Court, but it did not change the outcome of the trial.
1, Penguin overhauled the vulgar, advertising and title party
On July 18, Penguin announced that it would overhaul suspected vulgarity, marketing and headline party information, and take measures to block accounts in violation of the rules. During the rectification period, the offending Penguin may encounter audit delays, historical articles are offline, account numbers are suspended and so on.
Major content platforms have to rectify vulgar content, obviously conducive to operators to create a more equal and fair writing environment, to build a benign development of the content ecology.
1, "Poison Tongue Movie" completed the A round of financing, the valuation of 300 million yuan
Recently, the film category of large "poison tongue film" announced the completion of round A financing, the current round of financing led by BAI (Bertelsmann Asia Investment Fund), the valuation of up to 300 million yuan. "One", "Hammer" investor He whale capital involved in the follow-up investment.
It is reported that the "poison tongue movie" is now close to 2 million fans, more than double the six months ago. In an interview with The New List, Poison Tongue Films said investors were looking at it because of the film and television industry's limitless potential and the team's extensive experience.
2, Tencent Cloud released a billion yuan WeChat ecological support plan
On July 19th, the second stop of the fifth quarter of WeChat's open class landed in Shanghai, and Tencent Cloud, Enterprise WeChat and WeChat Enterprise made their first collective appearance, showing the evolution of Tencent from consumer to enterprise. At the meeting, Tencent Cloud released a 100 million yuan WeChat Eco-Targeted Support Program to support WeChat Eco-Enterprises.
100 million is not a small number, Tencent so Sheben, and the existing pattern of cloud ecology is also indescaee. In essence, the support plan is of great help to enterprises connected to Tencent Cloud, in addition to strong operational functions, there are professional services. It remains to be seen how it will affect cloud ecology in four months' time.
3, Tencent social advertising will push ads to serve credit services
On July 21st Tencent Social Advertising plans to launch a credit service dedicated to advertising, from which Tencent Social Advertising can be promoted and settled.
At present, the service is in the opinion collection stage, users can through Tencent Social Advertising Credit Service User Intent Survey feedback. Jam sister will also continue to follow up on this matter
4, "New three-board guide" to complete 5 million financing
On July 18th the Short Video Public Guide, which is perpendicular to the new three-board sector, announced the completion of a $5 million financing, with partners contributing $2 million.
Since the popularity of papi sauce, more and more members of the public have thrown themselves into the arms of short videos.
5, the community live "hug" by 100 million yuan B-plus round of financing
Recently, the social live app "embrace" announced the completion of 100 million yuan B-plus round of financing, led by Huaying Capital, Tencent, Jiyuan Capital, Shunwei Capital and risk peak Evergreen and other institutions to follow.
Embrace online at the beginning of an anonymous social sharing platform, now transformed into a live APP, it seems that the live industry is really close to the money. However, the fact that so many live-streaming platforms are being financed raises concerns about whether there will be a bubble.
6, weekend where to get tens of millions of dollars B round of financing
On July 18, the weekend announced that it had received tens of millions of dollars in round B financing in February, led by Stranger Investor, the last round of investment institutions Blue Lake Capital and Latitude Ventures.
It is reported that the weekend where will be used to strengthen the platform for high-quality IP content mining, incubation, investment. It seems that IP content has great potential.
7, short video comedy "Chen Xiang 6:30" won 10 million A round of financing
On July 21st, the short-video comedy "Chen Xiang 6:30" announced the award of BAI (Bertelsmann Asia Investment Fund) 10 million YUAN A-class investment. Previously, they have also received angel round financing from the evergreens and famous personal angels.
It is reported that when talking about the vitality of funny content, Chen Xiang said that may find some hot spots from the now scattered content, series into a values of the story system, to build their own IP.
8, Jido more than 110 million U.S. dollars B round of financing
Investor Network news, July 20, mobile social e-commerce platform Pedodo announced that it has completed a total of 110 million U.S. dollars B round of financing, Gao Wei, Xintiandi, Tencent and other well-known investment institutions to invest, Tai He Capital as a financial adviser.
It is reported that the number of active users and transactions have been close to the only meeting, and is still growing. The growth rate is quite fast, but how far can go, jam sister said very curious.
9, Guangdong Province New Media Industry Fund unveiled, focusing on supporting the new media industry
Recently, guangdong Province's new media industry fund unveiling ceremony was held in Guangzhou, the fund reached 10 billion yuan scale. It is reported that the investment of this fund focuses on supporting emerging cultural industry projects, restructuring and restructuring projects of state-owned cultural enterprises, as well as the construction of new media and their industrial incubators.
10, the General Administration of Radio and Television: new media enterprises new three board listing must be approved
Recently, the State Administration of Press, Publication, Radio and Television issued a notice, the network audio-visual program licensing institutions involved in the listing of new three board matters, to be declared and approved in advance, has been listed in the new three boards, then to suspend the relevant procedures.
Recently, many new media enterprises have rushed to the beach new three boards, in the face of new media, new business "barbaric growth", the General Administration of Radio and Television can not look down on the introduction of new regulations. However, public opinion in the industry is different on the notice.
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