TikTok has been downloaded 2.1 billion times, and the giant "siege" can't stop byte-beating global ambitions
A flow-rich mine, supporting the byte beat of the half of the wall.
Recently in the A-share market, the concept of jitter has become a hot spot. The sector strengthened across the scale last week and staged a collective ups and downs frenzy. MeanwhileJiyin's parent company, Byte Beating, has also risen in value, with more than $100 billion valued in private equity trading.
This is after Zhang Yiming announced in March this year that the focus of work shifted to globalization, byte beat again sensational industry event.
The reason for this is thatSensor Tower, a market research firm, released the latest research data:In May, Jiyin and the overseas version of TikTok attracted more than $95.7 million worldwide (referring to the Apple Store and Google Play Store, which does not include android third-party app stores, the same as available between the following).Renminbi.6800 million yuan), compared with $9 million a year earlier, up 10.6 times year-on-year, to join the global non-gaming APP revenue list champion.
This isn't the first time the headliners have dominated the list, pushing back, with the two sucking in more than $78 million (about) in AprilRenminbi.560 million yuan), a 10-fold increase over April last year, ranking among the top list winners. Of these, 86.6 per cent came from China's home market and 8.2 per cent from the US market.
Based on the above amount, in the last two months, Jiyin has accounted for 1.24 billion yuan.
Last month, news broke in the industry that Jiyin's parent company, Byte Beats, had revenues of more than $17 billion and net profit of more than $3 billion in 2019. Although byte beats refuse to respond to market rumors, we can get some clues from these data:Shake the toneHigh traffic is turning into growing revenue.
Specific income structure, ST data show thatJiyin's revenue in May was mainly from China, accounting for about 89%In overseas markets, the U.S. and Turkey led the way, contributing 6.2 percent of revenue and 1.2 percent of total revenue, respectively. Domestic revenues climbed compared with April, while the U.S. market narrowed.
There are also big differences in the share of revenue earned from different systems, with Apple Stores generating the world's highest revenue and Google Play Stores outside the top 10. But the huge revenues from Apple's App Store alone are enough to keep Jiyin firmly in the global market.
In addition, ST does not include third-party stores in Android, in other words, the actual revenue of Jiyin goes far beyond that. Reported that in May this year, the domestic mobile phone market total shipments of 3.3759 million units, January-May, the domestic mobile phone market total shipments of 124 million units, and most of the domestic Android mobile phones. What is a blank market in China, where per capita installations are standard with jitters? The answer is self-evident.
Copy social fission play
TikTok is targeting Top 5 worldwide
- Whiplash -
"Even if you don't use TikTok, there's always a way to sneak up on you." The New York Times commented on its surge.
There's no doubt that TikTok is now a global app, with enough downloads overseas to rival any of Facebook, Instagram, WhatsApp or more. Perhaps it's more intuitive to illustrate with a set of data:By a rough calculation, TikTok had more than 2.12 billion downloads worldwide as of May. Previously, it had grown from 1.5 billion downloads to 2 billion, and it took only five months.
At a time when the global mobile app market is in the Red Sea, Jiyin seems to have the key to a growth black box, and the overseas user scale curve is bucking the trend. In the U.S., for example, TikTok began to surpass Facebook, Instagram, Snapchat and YouTube in October 2018, according to ST.
As of January, TikTok topped the U.S. non-gaming app download list with 7.7 million installeds, up 28.3% year-on-year;Throughout the first quarter, TikTok received 315 million downloads worldwide, setting a new record for the world's most downloaded app.
App Annie data also reveals that TikTok is currently used by a lower percentage of U.S. teens than other social or short video products, indicating that TikTok still has potential for growth in the U.S. user base.
In an interesting story, Qustodio points out that children aged 4 to 15 in the US, UK and Spain spend an average of 80 minutes a day on TikTok, which is also driving a 100 per cent increase in children's use of social apps in 2019 and a 200 per cent increase in 2020.
Global market scope, TikTok has been confirmed by a number of research institutions in December downloads have been among the top 10 in the world. According to ST earlier released data, TikTok in May this year, the global download volume of nearly 120 million times, the year-on-year growth rate of 2 times, surpassing ZOOM, Lianlian non-gaming APP download list.
ST also estimates that in the last 12 months to Q1 in 2020, jitters received 842 million first-time installations worldwide, up 15% year-on-year. By contrast, Facebook and YouTube had 693 million and 280 million new installations, respectively, down 4% and 2% year-on-year.
The key reason for TikTok's surge overseas was clear from the start - "there's always a way to get it quietly."TikTok is pushing social genes overseas to replicate domestic social fission. This is an interest-driven business model, with low traffic costs, rapid expansion, user stickiness and high characteristics.For the byte beat, known as the "APP Factory," it's just a letter."
Combined with the general pattern of social product penetration and DAU growth, industry insiders say TikTok is likely to be among the top 5 worldwide this year.
And that caught the attention of veteran players such as Facebook and YouTube. Facebook is hatching a short video app called Lasso and has launched video editing on Instagram, while YouTube's short video project, Shorts, is directly referring to byte-beating Jitter and TikTok, according to people familiar with the matter cited by the Yuanchuan Institute.
TikTok's example shows that China's innovative products and business models are challenging the "Silicon Valley school". Looking back at the 200 years of Internet development, from "copy to China" in the first half to "from China to the world" in the second half, times have quietly changed, and even the New York Times laments: "Now it's the turn of Silicon Valley cottage Chinese enterprises." "
"It's probably the most serious thing american technology companies have to do with the jitter competition, " Silicon Valley analysts said. "
Commercialization is accelerating
Byte beat valuation or into domestic Top 5
- Whiplash -
When the huge flow pool molding, market leadership is stable, into the commercialization of the current stage has become a logical thing.
According to media reports, byte-beating revenue targets will be between 180 billion yuan and 200 billion yuan by 2020. Although the official figure for the byte beat is not accurate, it has a revenue base of 100 billion yuan in 2019 and is expected to double.
Depending on the local environment and strategy, jitters differ from TikTok's way of cashing out.
Data at the beginning of the year showed that the domestic version of DAU has reached 400 million, meaning that 400 million people are active in this ecology every day. Emulating the industry's elder Baidu, Jiyin will be pure traffic cash into a part of commercialization, that is, "media", in the open screen, information flow, KOL cooperation and other aspects of the hard advertising business.
Although we can't know the specific advertising revenue, but according to byte beat its marketing platform giant engine agent partners Jiayun Technology Co., Ltd. revealed,According to internal estimates, the company's 2019 byte-related information flow advertising business achieved revenue of about 1.552 billion yuan, accounting for nearly 30% of the company's 2019 operating income.
This is just revenue generated for an agent, similar partners in the byte beat a lot, can be seen in its strong gold absorption ability.
On the other hand, the powerful cohesion brought about by the ecological diversification of jitter content adds a higher added value to the platform.Based on the basic disk of short video ecology, stepping on the air mouth of the live broadcast, e-commerce has become another important drop-off in the commercialization of jitters.Now we can see that all kinds of brand launches, stars with goods, etc. in the shaking sound broadcast.
Although the current advertising is still the core revenue business, but Baidu's front car test to prove that by selling traffic to make money business is not long-term.E-commerce, on the other hand, is the development of the business model of Standard Ali and Tencent, which can support the future market value of hundreds of billions of dollars after the byte-beating IPO.
The overseas version of TikTok has not yet been able to open amazon, eBay and other online shopping platforms, currently relying mainly on advertising business to obtain most of the revenue, users in the app to buy emoticons, props and digital gifts and other contributions to the income of only a very small proportion. Predictably, with TikTok's global downloads soaring and its boundaries expanding, once it's cross-opened, the ability to absorb gold is not to be underestimated.
Business models can be replicated, and expectations are good, to some extent stimulating capital market enthusiasm. June 6-9, jitter concept stocks all-round strength and the collective staged a rally, resulting in the parent company byte beat valuation of the rising ship.
According to media reports,Byte beats have recently been valued at more than $100bn in private equity trading, up a third from the $75bn valuation at the time of the last round of funding.
In the second half of the Internet, valuation is the main demand of enterprises, and financing is the main means to supplement cash flow is only external.
From the user's point of view, although some of the headline products are somewhat undesirable at the executive level, we must admit that this company is one of the few companies at this stage that relies too heavily on financing and can be organized to change from time to time and become new.
Although byte beat has not yet been IPO, but from the current domestic Internet industry, it may be in the top five valuations. It is likely to be preceded by Ali, Tencent, Mei group (valued at around $100bn) and Ant Financial (the latest valuation of $200bn), which is planning an IPO.
In the last two days, the jitter concept plate has some correction, but the industry believes that, in view of the current market popularity of the jitter concept, the follow-up trend of the entire sector is worthy of high expectations.
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