Thinking about Ipo for success from advertising strategy?
Yibao pure water as a member of China Resources brand, not only a lot of natural water strong competitors, but also a very cultural brand strong. In the water market to "natural water" as the core context, a pure water brand not only has not been abandoned by consumers, but also much favored to become a rare competitor in the market - how to do all this, what is its market mystery?
For how to establish a brand of water products, Yibao's brand marketing is undoubtedly the best in the market, walking in the forefront of the market. In the face of homogenized products, Yibao chose to engage in emotional dialogue with the group, rather than rigidly do product-level water appeal. For the "young groups" in the set goals, Yiding did not stop at the young surface to do the article, but he / they all cherish the "friendship and trust" as the starting point of the brand - in Yibao's brand advertising can be reflected in China's many water products, there are playing regional brands, there are playing aristocratic brands, there are brand playing natural brands,...... But there is no brand that values human nature.
It can be said that Yibao is a brand that understands human nature, it is superior to the product materiality, unique establishment of their own consumer sentiment, a "target group" of human nature has been properly expressed and interpreted. No one does not have their own friendship, "once, now, the future" have, friendship exists in everyone's memory, bone, after the market-oriented brand extension, Yibao not only won the love of young groups, through advertising dissemination, friendship and trust of the mood has been market-oriented extension, for Yibao won more "cherish friendship" consumer love and recognition.
Today's Yibao, is no longer a simple water brand, but also a symbol of responsibility, perhaps still many people in the hearts of young memories, as well as representing their love of the value.
No matter what the future is like. Today's Yibao is worth learning from the same industry brand - it has been consistently adhering to friendship for decades, and spread the concept of responsible brand communication, its value passed the market test, has been widely recognized by consumers, which is undoubtedly a great success.
We are convinced that behind any successful brand, there must be a consumer sentiment that belongs to human nature. After building emotions, brand planners should also consider restoring the conversation between brand emotions and people and built an impressive context for their consumption. When one day it comes back to that situation, it will naturally be remembered in the imagination of memory, then the brand will always be associated with the consumer's mind.
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