Old Wei chat e-commerce: Advertising saving strategy: set negative keywords and time-between bidding
There is one in the in-site ad setup process"Negative keyword targeting"column (illustrated), many sellers did not notice the item when the ad was running, and some sellers knew it existed but did not know how to use it properly.
What exactly does negative keywords mean for ad serving and optimization?
How do we use it well and make it a plus for our operations?
Let's go into more detail next.
Specifically, in an advertising campaign, if a keyword isLarge exposure and clicksbut through that keywordConverted orders are few or noIn this case, we can save costs and reduce ad waste by blocking the ad's exposure in that keyword search by setting negative keywords.
First, according to the advertising report data, my proposal is based on a single keyword click more than 20 times as a reference, before considering negative;
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