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Author: Luo Throat

Source: Ten o'clock Reading Club (ID: sdclass)

Recently in the hot search, frequently see a name: Li Zixuan. Even CCTV praised her.

CCTV news said of her: not a word praise China is good, but she told the Chinese culture, told the Chinese story.

A lot of people want to ask, who is Li Zixuan? Why is she so hot?

Li Zixuan, a full video blogger who can plant in rice fields, dig shoots in bamboo forests, pick lotus in lotus ponds, and whip in the forest.

Her microblog has more than 20 million followers, more than her fans are Jack Ma, Lei Jun and other big guys.

She has 2.2 million followers on Station B and 22.49 million on Instagram.

Her YouTube followers are 7.35 million, on par with CNN, America's most influential media outlet.

Of these, almost every video is played at more than 5 million. Her fans come from all over the world, and although the video played on the Internet doesn't have English subtitles, it doesn't affect her affection.

This is Li Zixuan, a girl who is not only famous in China, but also in a foreign country with hard power circle powder.

Know there is a topic: "How to evaluate the lizizi?" "

One of the highly compliments:Li Zixuan's overseas cultural influence can be worth up to 1000 CGTN (China International Television).

Countless people have seen Chinese hermit-style pastoral songs in her videos, comforted by her videos, and found a cool place in the tumult of the world.

 Rainbow farts for foreign netizens

But at the same time, countless questions have come: show, fake, there is a stand-in, not the real rural life in China, there are teams in operation ...

There are also many people said that she is just lucky, caught up with this everyone eat meat tired, just want to eat a few mouthfuls of small green vegetables of the times. Sending a few pretend videos is worth decades of effort.

Some people even said on Weibo: Li Zixuan is relying on team hype, for me I can also.

Is that really okay?

Even in the wind of the times

Success is not easy between

How did Li Zixuan grow from a rural child struggling to feed him to a super IP of 10 million a year?

According to foreign media published YouTube advertising revenue dividends, Li Zixuan fans 5 million, a year's advertising dividends of about 44.52 million yuan, and she now has 7.61 million fans.

In August 2018, li Zixuan's Tmall store of the same name officially opened. Six days after it was online, the store, which had only five products at the time, sold more than 150,000 and sold 10 million.

A year later, the flagship store sold 21 products showing total sales of more than 1.3 million, with a total sales of 71 million.

Just as girls always want to buy a luxury bag to prove that they are a middle-class, after watching the video of Li Zixuan, it is difficult for you not to pay for something, to experience what life like in the video is like.

American artist Andy Warhol once proposed a famous 15-minute law: In our society, everyone can be famous in 15 minutes.

This gives a lot of people the illusion that success is always easy to come by in the wind of the times.

I often fantasize about being famous overnight, but I've never envied Li Zixuan.

Her fire was by no means an accident. Behind her brightness today is the pain that most of us can't get through.

The girl, born in 1990, divorced her parents when she was very young. After her father died, her stepmother treated her not well.

In the early years, Li Zixuan said on Weibo that she was forced by her stepmother to do heavy work, once do something wrong will be beaten, stepmother will pull her hair into the ditch press, hit her to the point of half-dead.

Later, her grandparents took her back to raise her. However, happiness is always very short, after the death of grandpa, grandma can not provide for her to continue to school, when she was only 14 years old.

This is a majority of children are at school, living under the careful care of their parents, the biggest trouble in life, but also "the next table of male students today did not care about me" age.

But Mr. Li is going out to make a living at this age.

She slept in park chairs, gnawed bread for more than two months, and even went to a bar to work as a DJ.

For eight years, she did a job she didn't like because she not only needed to support herself, but also had enough money to send it to her grandmother, who stayed home.

The experience of the early years honed her tough character and easily did not accept defeat. Because she knows she has only one way.

Later, because of a big illness of grandma, Li Zixuan returned to his hometown, because of the fate of the meeting, began to shoot video.

She tweeted at the time: "Whatever the outcome, I'll try to do it." It may fail, but at least there will be no regrets. "

In this way, she took the first step to success.

Her first video, shot with a mobile phone, the mobile phone clip of "Peach Blossom Wine", the finished picture quality is quite touching, even a close-up is not clear.

Every video, from shooting to editing, takes days.

But she never wanted to give up. Even when the video was taken, gastroenteritis attacked, so painful that the whole body was sweating cold, and was eventually taken to the hospital by a friend.

She later said in an interview that she was reluctant to give up when she thought so many people liked her video.

The world has never been famous overnight

Some are just made of steel

Li Zixuan has been questioned, her video is very beautiful, not like their own, there is a team in operation. During that time in 2017, there were so many people who scolded her that it even affected her life.

In one breath, she decided to pause the update and release all the evidence that the video was her own.

She has a video of her swinging, and it's got a lot of hits. But no one knows, because of too much material, mobile phone software always stuck and flashed back, she cut back and forth 5 times, took a full 3 days.

Every flashback on the verge of success makes her closer to collapse.

Every time she cut the video and uploaded it, she had time to reply to her friends' messages and startled herself as soon as she opened her mouth. At that time, she realized that she had not spoken, eaten, or drank for a whole day.

Since then, her stomach has fallen into trouble.

As for the fact that she can only edit videos on her cell phone, she laughs at herself, 'People like me who haven't read many books and don't use computer clips are helpless.'

Intercepted from Li Zixuan's microblog

Later, in order to shoot more clearly, she bought the first SLR in her life, learning from the instruction manual word by word.

This SLR accompanied her up and down the hill and down the river, a word does not fit also want to go up the tree. And encountered a special angle, tripod uncertain, she put the family pots and bowls, benches are invited out to help.

At that time, her videos were all done on her own, a video that lasted no more than ten minutes and she needed to shoot for hours.

And in order to better look at the video, she was directed to learn how to shoot a good food film, from scratch to study composition, scenery, these shooting basic skills. Every video you make is open-hearted and then corrected little by little.

It took her more than a year to see what seemed to be OKAY.

Sichuan's summer can make people cry, when Li Zixuan shot the open-air picking of the lens, people are very unusual.

Even after a few minutes of washing her hair and dressing up, the whole person was exposed to the sun, and before she adjusted her tripod and lens position, her entire hair was soaked with sweat.

So often sprayed by netizens: "You haven't washed your hair in days?" "Can you wash your hair and shoot it again, your hair is so oily, it's disgusting!"

But she can't help but carry the shelf to adjust the angle, but also the actual operation, two or three seconds of close-up may have to shoot two or three hours of material.

Because when filming they do not know the problem, can only look back to find out the problem, and then again.

The reason for the remake written by Li Zixuan

The Lanzhou Ramen video, which caused her to fire, was just as hard to shoot.

She will not ramen, introduced by a friend found a ramen master from Gansu, soft grinding hard bubble to ask others to teach her.

It's easy for the master to say yes, the challenge is still more behind: every day free to knead the face practice, ramen pulled until the next day the arm can not lift up.

Wait until you finally learn, find shooting more difficult: because the hands are full of flour, every shot, you need to wipe a finger to touch the camera, so as not to get into the gray.

She took a total of more than 200 shots, a full 3 days, only one meal a day, filmed waste flour has more than 20 pounds, made into a big meal for more than half a month.

One winter snow scene, she alone carrying a camera, tripod, cloak to climb more than 2000 meters above sea level on the top of the snow. Hands frozen unconscious on the clothes covered, slowly came over and then patted.

The snow scene of those dozens of seconds was exchanged for her freezing in the snowy mountains for seven or eight hours. When she got home, she posted the video without returning from a high fever for two days.

During the year, it was almost 260 kilometers to go back and forth by pressing the camera's keys.

In stark contrast to her smooth face, it was her pair of hands that witnessed all the pain: rough skin and protruding joints. Injuries while working are common.

Rome was not built in a day, nor was man able to catch fire in a day.

Look at the video of Li Zixuan, think she will be anything, from eating to use, and even paper, embroidery, ink-making this almost lost technology.

But behind it was her constant effort from early morning to late at night.

In order to learn embroidery, she spent more than half a year, running between home and teachers, in order to make a sauce, from spring to winter.

It seems that the quiet life of "chrysanthemums under the east fence, see Nanshan" is actually hard work day after day.

There is no solid foundation of work from a small point of day, there is no hundreds of repetitions behind each video, there is no all day and all night to endure lonely learning, there will be no such even foreign netizens are envious of the lizizi.

We should not deny the role of luck in success, most of the time, capable people also need a little bit of luck to make themselves up. But it is always the well-prepared people who can catch the luck.

Success has an element of luck, but it's all about luck, it's hooliganism.

The world has never been famous overnight, some are just made of steel.

You've had a hard time

Always light up your way

Tagore says:The suffering you suffer today, the loss you suffer, the responsibility, the sin you carry, the pain you endure, will eventually become light, light your way.

No matter what, survival is good, life, or dream by dream, always have to work hard forward, one year, two years, five years, ten years ...

All stories always have an ending, the important thing is, before the final outcome comes, whether you can withstand loneliness, keep a steady heart.

The mountains have peaks and the sea has the other side. Long distance, there will eventually be a swing. The aftertaste is bitter, and there will be a return to Gan.

Li Jiaxuan, who earns more than 100 million yuan a year, was unknown for more than a decade before the fire broke out.

Yue Yunpeng in becoming a "little Yue Yue", was bullied, can only be mixed;

Jia Ling was swearing at the director's nose before she became a pistachio for the whole country...

Before success, always through a "dark forest": efforts are not affirmed, hidden can not be understood, sincerely not accepted, pay no results.

But you can't see the sun until you clench your teeth and get through it.

Bamboo lasted four years and was only 3 cm long, but from the fifth year on, it was 30 cm per day, and it was 15 meters long in six weeks.

The lotus blooms for 29 days and can only reach half of the pond, but on the 30th day, it fills the pond overnight.

Those who get through the past will be the nutrients that will make you a success.

About the author:Luo Throat, at this time look at each other, willing to month by month Hua stream to take pictures of Jun.This article was first published at 10 a.m. Reading Club (ID:sdclass), a cultural platform for new women's growth, with 3 million small partners to accompany learning, up-and-down growth, reprint please contact authorization.