Know: Get the "No. 1 competitor" in your eyes, pay for knowledge or advertise?
2) At the end of 2018, "Knowing that the university is downsizing and merging into the member business unit".
So far the member business unit, responsible for the knowledge of the presentKnowledge payment section,The product is a knowledge-paying business that "is expected to increase user activity and time investment":
Member Paid Subscriptions (Main Push Paid Products) Pay for single-product knowledge (assisted by single-door live lectures, e-books, etc.).
Member subscriptions are paid for:
Pay per product knowledge:
The community content from the start is the foundation that supports the business form, and it is still an important part.
Adjust less than half a year of knowledge of the university to pay for the realization of products, into the exploration of the member business unit.
Commercial advertising is an important part of the realization, operating independently of the business unit.
Consumers are more willing to pay for knowledge products, driven by capital, head companies (supply side, eg get, Himalaya, etc.).
In the past three years, it is known how well the revenue of knowledge-paying products led by salt-picking members has performed, and can it be further enhanced?
Or is it still being adjusted as an "exploratory" business? As the head of the university said in 2018, was there "no commercial pressure on the university"?
For the community platform of more than 200 million registered users in 2018, but then because of "community user generalization, content quality concerns, community atmosphere decline, high-quality content production is insufficient", membership-based knowledge payment products, can effectively reactivate its activity in users and communities?
First: Pure ad-free membership, such as Reddit, as mentioned in this article. The second is to make some high-quality content into a paid product, pay a single door, or part, unlimited reading. The result of this approach is to set a reading threshold for some of the content, leaving a portion, if not a small number, of users to read wirelessly. There's also a membership model that combines multiple features (premium content, ad-free, upgrade experience) and more.
Message article:"Chat Gets"
Message content:The success is indeed in line with the needs of many white-collar user groups at the right time. I personally also get the first users, feel that there are still a lot of gains. Want to ask how to see the relationship with the Himalayas positioning, and how to see the high entry threshold for the course, and from the financial report, online knowledge payment has shown a downward trend, how to see this trend?
Brief comment: A question that will inspire the next conversation.
Message article: "What is workplace education like"
Message content:Recently I saw a graph, a set of statistics, in a four-year time window, the number of skills to increase to 150%, the original skills degenerated to perhaps even half of the positions can not be satisfied. This is a set of foreign data. Domestic development can only change faster and more rapidly. With the impact of new infrastructure, digitalization, the Internet is to all walks of life to bring pressure, enterprises themselves can feel this change and the need to change the urgency. So on-the-job education, especially enterprise-led staff training, will be a big trend coming soon. Because it may seem easy in itself, but how high quality can be produced quickly, there are a lot of ideas to explore. No matter the hard and soft ability training, can learn to use is good training.
A brief review: A judgmental point of view.
Message article:《From the edge to the mainstream, what are the opportunities for online education? Venture Capital Research
Message content:There are more and more teaching and training categories, covering a wider range of people. But the "homogenization" of companies in the market in a single category is also serious. For example, adult education (upgrading education)...
Brief review: The highest praise before the draw! :)
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