Just started work in October, I believe that many sea marketers are still closely watching the social media products and policy developments, Facebook, Instagram and Google three overseas media platforms in September update blue shark interaction has been summarized for everyone, come and study it!

1, for some high-risk accounts to place a daily $50 delivery limit

2, long-term no advertising costs of the advertiser account to implement the closure

4, advertising account sharing to add a new restriction mechanism

From October 12, all Business Manager accounts must be tied to a corporate entity to be eligible for ad account sharing, i.e. to share ad accounts with agencies, or to share ad accounts with other entities, ad resellers, and so on.

Under the new rules, all advertisers who are cared for by the direct customer team are required to notify their Facebook sales representatives of the BM or subsidiary's association with the parent company when opening an account in order to confirm the binding in the background.

In addition, all advertising planning resellers (second generation) BMs must also go through the reseller's verification process before they can work with the agentadvertisers' ad accounts.Here are the new procedures to be aware of:

When all advertisers open a new account, if they need to bind their account to an existing BM, the advertiser must fill in the existing BM number in the OE account opening tool. Otherwise, you must bind to the new BM.

5, the home page to rate the implementation of the new policy

Facebook uses a wide variety of messages, including buying experience surveys, to give all metrics a 0-5 rating, and from September 29th it will launch a new measurement mechanism to take into account the time the fan page was created.

1) An advertiser who has been an advertiser for the > page for 1 year

• If your Facebook page scores are in the middle of 1-2, you'll get a penalty for reduced ad serving (such as a drop in ad reach);

• If your Facebook fan page < 1 point, Facebook will block your ads;

2) An advertiser who founded the < facebook fan page for 1 year

Such as.If your page score drops below 2 points, Facebook will block your ads;

If your Page rating drops below 3 points, Facebook will send you messages and post notifications in the e-commerce management tools and account content quality section if it may result in limited use of e-commerce features due to excessive negative feedback from customers.

6, BM in the home page management and notification of changes in settings

Starting September 2, 2020, Pages and Notifications in Business Manager Business Info will not provide control over business Page activity settings such as create, edit, and push posts, but users will continue to control their Page notification settings:

• In BM: The Home and Notifications message settings will be updated to control only Home Notifications

• In Facebook Blue and PMA: All Page management features (excluding notifications) remain unchanged (users can take action in Facebook Blue and BM)

7, AAA product 9/14 worldwide online 

On September 14, 2020, AAA product was available worldwide, and AAA, full name Automed App Ads, is actually an automated app ad that lets you achieve stable ad performance while expanding your marketing. With Facebook Machine Learning, you can help you reach the most relevant audiences and improve the effectiveness of your ads by streamlining creatives and campaign management. Automatic app ads reduce the cost of a single sign-up by 12% and increase installs by 1.4x compared to regular app ads.

Facebook advertisers can provide up to 50 different images and videos, as well as up to 5 different versions of the text. Dynamic footage optimization automatically tests the combination of various materials and delivers the best performing ads. Simply enter the App Store, country, and optimization goals, and Facebook's machine learning system can help you find more valuable users.

How to do it: Choose the number of app installs for your ad target, and choose the automatic app ad.

1. Suspend your account for advertiser authentication

Google will update its Advertiser Authentication Policy in September 2020 with additional requirements for certain advertisers to ensure that users know who is promoting the service or product through Google Ads.

If Google suspects that advertisers are violating certain Google Ads policies, including misrepresentations or unclear business policies, it may immediately suspend the advertiser's account and require them to complete advertiser authentication. The account will remain suspended until the verification program is completed. Once you're done with your verification plan, all policy-compliant ads will run correctly.

2, Google Ads account launched a new access level and account ownership

When managing your Google Ads account, it's important to keep your account safe. However, granting users the appropriate level of access is sometimes not easy. As a result, Google introduced a new "View billing information only" role and updated account ownership.

The View Billing Information Only role makes it easier to grant settlement permissions to specific users, such as related parties in the finance department. They can view and manage billing information, but they can't view or modify campaigns.

Account ownership (formerly known as administrator ownership) extends normal permissions for manager accounts. In the past, an account could have multiple owners. The ownership role will now limit ownership to one manager account and ownership of the Google Ads account. This update is in preparation for Google's future introduction of more advanced manager account features.

3, Google Shopping highlights promotions

This year, shoppers in the U.S. will see extended sales filters on google.com/shopping when searching for specials or Black Friday deals. These sales filters will increase the average conversion rate for promotions by 28% and make them easier to use.

Google will give instant promotional approvals for eligible offers, giving merchants better access to fast sales and last-minute discounts, as well as easy editing of real-time promotions. (U.S. only)

The above is this month's product update content, I hope that advertisers learn in a timely manner, to avoid causing losses.