The forms of common displays are listed in the chart below: 

Shopping ads allow users to fully understand product information before they click on an ad, helping to bring more quality customers to advertisers and boost conversion rates.

To use Google Shopping ads, you don't need to write any ad, just upload your product data to Google Merchant Center and create a shopping campaign within Google Ads.

Google will then show users the most relevant products in your uploaded product information based on what they're searching for.

Next, we'll take a step-by-step look at the steps you'll take to create your Google Shopping ad:

First, sign up for Google Merchant Center.

Register for Google Merchant center, fill in the business information, complete the website certification, service agreement confirmation and other steps.

Second, create and upload the feed.

When creating and uploading feeds, make sure you comply with the Product Feed code and shopping advertising policies. Ineligible feeds can lead to product rejection selling and even the suspension of Google Merchant Center accounts;

Select a blue plus sign to create a feed and select the country and language to be launched:

Third, set up freight and taxes.

Set reasonable taxes and freight rates according to different circumstances;

4. Link to Google Merchant Center and Google Ads accounts.

To complete the account association, you need to meet the following conditions:

1. The Google Ads account corresponds to the same login ID as the Merchant Center account;

2. The user has administrator rights to the Google Ads account;Click on the tool icon to associate your account.

Fifth, create a shopping campaign.

Go to Google ads backoffice to start creating shopping campaigns, click on the plus sign, and choose to create a new campaign;

Follow the steps to select your ad target for sales, select your Shopping campaign, then select the type of shopping campaign (the shopping ads are divided into standard shopping campaigns and smart shopping campaigns), and the feeds you want to use and the country you're running.

Next, start the campaign's naming, bid, daily budget, delivery network, location and campaign priority settings, according to the different conditions of product delivery to fill in;

Once your campaign is set, you'll need to select the type of ad group for standard shopping campaigns. Standard Shopping campaigns have two types of ad groups: product shopping and window shopping.

Product shopping ads are suitable for promotional items and can be used in most countries.

Window shopping ads can promote multiple products at the same time, allowing advertisers to attribute a subject or product with a common goal to a class of simultaneous promotion.

After clicking on the window shopping advertisement, the window-like page will be expanded to show users a variety of products, convenient for consumers to compare and select directly.

Window shopping ads need to add creative material, according to the need to upload images, fill in the advertising title, advertising content description and other information.

Once you've completed the steps above, your shopping ads will start running as normal.

Google Shopping Advertising Strategy.

（1）Apply ingons of cross-border e-commerce model: boutique independent station brand, non-grocery store;

（2）Strategy: First set up a test shopping campaign, and then according to the data feedback, the performance of the product will be put forward individually to do a new campaign;

（3）Excluding keywords: keywords with low business value for large brands;

（4）The region of delivery is subdivided to the state;

（5）Bid method: Artificial bid.

Google Shopping Ad Optimization Logic. 

When Shopping is optimized, there are two main aspects: the quality of the feed and the account structure.

Part of the content in this article is from the source. Deep Nor Marketing College.

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