How to get to the online Canton Fair this wave of traffic? One of the guidelines for the 128th Canton Fair to hold an online exhibition.
Click on the above "Foreign trade gas stations "→ click on the upper right corner"..."
→""Set as a star ★ ” Add stars to foreign trade gas stations.
I believe that we have passed the online Canton Fair backstage operation of the 127th Canton Fair has mastered most of the basic operating skills. 128th online Canton Fair back-office system update and upgrade, we should also update the rules set up by the General Assembly in a timely manner, carefully do a good job of basic work, prepare for the 128th online Canton Fair!
In the face of this situation, how to actively change the status quo, seize the opportunity of online expansion is particularly important. So foreign trade enterprises in addition to the exhibition, but also through what channels to expand customers? How to seek new breakthroughs through online marketing network? How to get to the online Canton Fair this wave of traffic?
How to seek new breakthroughs through online marketing network?
Construction of the official website
Create a professional website with the characteristics of your personalized business, which refers specific to the industry.
Do.Stand-alone
At present, the number of independent station sellers in China, in the global market share has been as high as 10%. Of course, China's Amazon accounts for 30 per cent of global sellers and 16 per cent of eBay sellers.
Google bids
Search engine marketing, mainlyPeople mouth-to-mouth Google promotion. But whether it's SEO or paying for keywords,Google's costs are not low, if there is no operating basis, money and flowing water, a few times will be gone.
Social media
Such as.Linkedin，YouTube、Sign up for accounts on Facebook, Twitter, Pinterest, Instagram, and overseas to engage potential users by posting relevant product information.
Alibaba International Station
In addition to the target customers in foreign trade transactions, there is also a key factor is the sales channel.
Alibaba's global popularity doesn't mean you know that if you want to choose a traffic platform,Alibaba International Station is the first choice, because the traffic is the largest, you can get better quality and more accurate customers.
The competitiveness of small B foreign trade enterprises is the key in the expansion of channels, the stronger the channel capacity, the more orders integrated.
Learn about SEO
Learn SEO optimization-related knowledge, or find a professional optimization operation company, set the commodity keywords, descriptions and other information, so that information displayed in the site more forward position, customers can find immediately.
What exactly is senior SEO revealing SEO?
13 ways to get your website crawled quickly by spiders
Three SEO optimization cheating behavior, do not imitate!
Tips for 9 Hidden SEO Issues Affecting Your Website
Every day the outer chain to do Baidu / Google SEO, why long-term no effect?
Canton Fair, known as China Import and Export Commodity Fair, is China's longest history, the highest level, the largest scale, the most complete variety of goods, the largest number of buyers to the Conference and the most widely distributed countries, the best deal of the comprehensive international trade event, known as"China First Exhibition"，It is the "barometer" and "wind barometer" of China's foreign trade.
From the first launch of the "online Canton Fair" in 2003 and the first time to establish a cross-border procurement platform, to the first import exhibition area in 2007 to increase import functions, to 2008 from negotiation-oriented to set display negotiations, industry exchanges, information release, product promotion and other multi-functional integrated platform ... In the changing times, Canton Fair constantly improve the level of exhibition and service, innovative service forms, with one "first time" to hand over a better answer.
In the face of this situation, how to actively change the status quo, seize the opportunity of online expansion is particularly important. So foreign trade enterprises in addition to the exhibition, but also through what channels to expand customers? How to seek new breakthroughs through online marketing network?
To develop overseas business and obtain inquiries is the most important result of marketing, the general mainstream development method:
1, salesman network search and social skills
2, all kinds of exhibition Canton Fair, foreign industry exhibition
3, go abroad to visit, study
4, customs data
5, Alibaba International Station
6, set up the official foreign trade website, Google, FB advertising, as well as the official website content marketing, SEO, so that customers find the door.
Many enterprises even a foreign trade official website is not good, online marketing is not expected to have the desired effect.
During the Canton Fair, it is bound to detonate the peak of traffic on the line, if you miss the first opportunity, will lead to a major loss.The more channels you can show, the higher your ranking, the more opportunities you'll have.
It is recommended that the vast number of traditional foreign trade practitioners do a good job of the following five points：
Business stand-alone station
B2B platform is an early development of e-commerce model, for overseas buyers, there is also a certain degree of recognition, so B2B platform has also become the second channel for overseas buyers to find suppliers;
Google advertising, simple and efficient, immediate (initial tuition is to be taught, because the initial data needs to be accumulated, do not give up)
Google Ads is one of the more mainstream channels for overseas promotion
There's not much nonsense going straight into the topic below
Google Bid Ads
A higher search ranking means that more potential customers interested in your product will be able to find your site, helping to increase visitor traffic and conversion rates for your site to increase sales. In 2020, Chinese exporters are facing problems with Google's promotion
The 2020 Google ads campaign and policies are detailed by Google's official partners
04 Social media such as Facebook 
Whether Facebook ads are right for your B-side business depends on your industry, business shape and the type of customer you want. But set a smaller amount to run a user portrait. Social networks develop the popular social platforms and data analytics that customers must have!
How do foreign trade enterprises use Facebook to do foreign trade marketing?
How does pure, pure dry goods enable free streaming on Facebook?
Social media leads
We can also passLinked in, sign up for an account on Facebook for streamingto attract potential users by publishing relevant product information. Businesses can try to putThese customers precipitate and convert on SNS social platforms, put the address of the Facebook Enterprise Page and the flagship store of the Facebook Gold Factory on the product promotion page to complete the after-sales service or the second conversion of the old customer. Many company clerks also sign up for a linked in or Facebook account to add people, as wellPost relevant business and product information, or receive inquiries from some customers. Video drainage
In addition to the well-known YouTube is the world's leading video site, YouTube video is an important feature that can help us increase brand awareness, effectively increase the proportion of brand traffic, and brand traffic is undoubtedly the highest of all traffic channels. At present, YouTube is valued by many foreign trade enterprises. It is suitable for online services, advertising and red people marketing.You can also target ads on YouTube based on videos you've watched before and your search history on YouTube and Google. 05 Content marketing Social media marketing and content marketing, from start to finish must run through all aspects of network promotion, text, pictures, video, these materials to be produced, to accumulate
Live streaming
The popularity of domestic live shipping is obvious to all, and it is also a popular mode of diversion overseas.In fact, it is not to C can live broadcast, through to B, take everyone to see the factory production links, product industry, etc. can also attract a lot of traffic.
06Pay attention to foreign trade gas stations (ID：ChinaForeignTrade）
Would you like to learn more about foreign trade? Foreign trade gas stations every day for you to update foreign trade dry goods, foreign trade common sense, foreign trade skills, network marketing, business style and so on. Welcome to join us! Microseals:ChinaForeignTrade
Foreign trade gas stations Internet/Foreign Trade Dry Goods/Foreign Trade Skills 
Foreign trade gas stations（ChinaForeignTrade）
Internet . . Foreign trade dry goods . . Foreign trade skills
Press and hold the QR code to focus
Conclusion: Now many industries are facing transformation and change, old traditional marketing is not enough, want to sell products abroad, need to understand the main way for foreign customers to find information, develop a comprehensive marketing program, widely promote their products. But the market to do foreign trade enterprises continue to increase, so many enterprises to choose foreign customers and why choose you? How to improve your competitiveness? ...... Many problems are still waiting for enterprises to further thinking and solve, but the premise is that we must first find ways to promote their own products, if the product can not be shown to customers, then the product has the advantage of competitiveness, but also can only enjoy themselves.
(by Foreign Trade Gas Station: ChinaForeignTrade)
Foreign trade gas stations--Is.Foreign trade enterprises, foreign trade personnel, customs clearance and so onPlatform for mutual exchange and learning, pay attention to QR code plus WeChat (focus on the public number the first time to obtain foreign trade information)
↓↓
(Trouble.)CommentName and description, to be adopted）
At present, more than 10,000 people have followed to join us
Would you like to learn more about foreign trade? Foreign trade gas stations every day for you to update foreign trade dry goods, foreign trade common sense, foreign trade skills, network marketing, business style and so on. Welcome to join us! Microseals:ChinaForeignTrade
Foreign trade gas stations（ChinaForeignTrade）
Internet . . Foreign trade dry goods . . Foreign trade skills
Press and hold the QR code to focus
Go to "Discovery" - "Take a look" browse "Friends are watching"