To do cross-border e-commerce, in addition to the use of common promotional methods, social marketing is also an indispensable part, because social networking is an integral part of the daily life of many people today, through social platforms, can increase user stickiness, we publish content is to attract these audiences from different platforms, accurately grasp the best release time for each platform, is to promote content influence and audience participation of the key factors, the following to introduce some overseas mainstream social platforms.

One, Facebook

As the world's largest social networking site, it has 1.3 billion monthly active users. In addition, about 30 million small companies use Facebook, of which 1.5 million post paid ads on Facebook.

1, the best active time period:   
13:00: Share up to   
15:00: Most reading and likes   
09:00-19:00: Get user feedback at Fanpage

2, the best active days:   
3.5% more user engagement on Thursdays and Fridays than on other days

Twitter

Twitter is the world's largest microblogging site, with more than 500 million registered users. While each "tweet" posted by a user is limited to 140 characters, it does not prevent companies from using Twitter for product promotion and brand marketing.

Dell, for example, once sold millions of dollars through Twitter discounts alone during Christmas shopping. In addition, cross-border e-commerce companies can also use celebrities on Twitter for product promotion, such as the first time to comment on celebrity "tweets", so that fans slowly become familiar with themselves, and eventually become their own fans, and Twitter launched shopping function keys, so that buyers can buy at any time.

1, the best active time period:  

12:00, 13:00, 18:00 (time zone according to target market changes): Maximum reading   
17:00: Share up to

2, the best active days: 

Wednesdays, Saturdays, and Sundays are active days, with higher user engagement and click-throughs, and the survey shows that Twitter users are mostly used to using Twitter on the road, at work and at work, and that users who post content on weekends are 17 percent more likely to participate than those who post on weekdays.

Third, Pinterest

Pinterest is the world's largest image-sharing site with more than 30 billion images. Images are ideal for marketing cross-border e-commerce sites, which often rely on beautiful product images to attract consumers.Sellers can set up their own brand homepage, upload pictures of their products, and interact with others to share.

Brand advertisers can use the image to promote related products and services, users can directly click on the image to buy.Pinterest helps advertisers with precision marketing by collecting personal information about users and building preference databases.Therefore, in addition to establishing a branded home page, cross-border e-commerce sites can also purchase Pinterest ads for marketing promotion.Sites similar to Pinterest include Snapchat, Instagram and Flickr.

1, the best active time period:  

20:00-23:00 (time zone according to target market changes): Suitable for release time range 21:00: Peak user activity

2, the best active days:  

Saturday is an active day Note: major fashion brands and retail stores, the best time to release is Friday 15:00.

Four, YouTube

YouTube is the world's largest video site, with more than a billion active users per month. Every minute, up to 288 hours of video are uploaded; every month, users spend 6 billion hours watching YouTube video content, and thousands of videos are uploaded, viewed and shared every day. YouTube videos are more likely to go viral than other social networking sites.

1, the best active time period:   

20:00-23:00 (time zone according to target market changes): Suitable for release time range 21:00: Peak user activity

2, the best active days:   

Saturday and Sunday are active days

If there is a certain economic strength, social marketing in addition to their own platform to publish content, but also with the helpPlatform ads"The power, especially for sellers who want to open up the market quickly, can quickly and significantly increase sales."