How do I optimize My Google ads to get a low budget?
Budgets are a dilemma for every company that wants to promote Google search.
Adequate budget is not enough, this life can not be adequate, advertising costs can not be reduced, can only reduce the number of clicks per day, in order to maintain the advertising so.
In fact, the budget is only one aspect of the impact of Google advertising, as long as the optimization is done well, low budget can also produce high results!
If You want To do a good job of Google search ads, keyword optimization is indispensable.
To make a high budget, you should keep in mind the 3-point principle when optimizing keywords.
Core keywords are the most relevant keywords to the product, the vast majority of people when searching for products most accustomed to search ingress keywords. For enterprises with limited budgets, core keywords are expensive, competitive, and at an absolute disadvantage。Therefore, low-budget enterprises should avoid competing with people on core keywords.
Broad matches maximize display and clicks, but for low-budget businesses, the easy use of broad matches results in a one-day budget in an hour.
Therefore, as far as possible to use phrase matching, and then excessive to the exact match, through the detailed grouping of keywords and the reasonable application of matching methods, to maximize the return on investment.
Through extensive mining of negative words, add it to the list of negative keywords, so that the system automatically excludes these negative words, narrow the range of keywords, so that advertising more accurate, is the foreign trade enterprises want low budget out of high effect of the best choice.
Adding ad groups to increase the diversity and display opportunities of advertising is one of the optimizations that foreign trade enterprises must do in the middle and late stages, but for enterprises with limited budgets, all resources should be pooled and the limited budget will be invested in a campaign, ad group or even a specific advertisement.
When the proposed budget is really limited, you can do only three groups, namely search ads, display ads and remarketing, because these three ads are most effective.
Over time, you can collect enough data to improve and optimize your ads and allocate your budget precisely based on how effective your ads are.
Creating ads online cannot be withdrawn but submitted, and an initial quality score is generated, which is bad for advertisers who are not well prepared.
So when creating ads, use more offline editors and constantly polish ads to ensure that they attract consumers once they are posted, saving time and budget.
Also be careful not to pause the campaign after it is built, waiting for the completion of the landing page, but to put the landing page on the line with the ad. Because once the ad is online there will be a quality score, an imperfect landing page will greatly reduce the initial quality score value, directly increase your bid.
To have a low budget and high effect, it's not good to optimize Google ads, but to optimize your website. Because the budget is low original flow is limited, if you can not grasp the limited traffic, will be done, no use.
If your company has limited technology or a low budget, you can focus on the navigation of your landing page and do a good job of optimizing the navigation bar.
This way, when consumers are attracted by keywords, can quickly find the information they need when they come in, you can further improve the conversion rate, so that every penny has a return.
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