As we all know, Google is the country's largest search engine and social networking platform, with 100 billion monthly searches, with 7 billion plus users of products, Google's advertising network is covering 90% of the world's Internet users.

If you want to set up ads on Google for streaming, you'll need to create a campaign before you run your ads, depending on your ad goals.

I believe a lot of people are no strangers to Google, but how much do you know about the type of Google ads? What exactly is the keyword search and shopping ads that many people in the market are talking about?

So let's find out today!

Search for ads.: Is the use of the product's most extensive form of advertising, that is, we often say the keyword ranking, can see the following example.

For example, when a foreign customer wants to know or research birds feeder, then he will use keywords on Google Chrome to search, it may enter birds feeder or best birds feeder and other words, if you happen to run this keyword, then your ads will have a chance to show in front of the user, if the user sees your ads and clicks into your website, Then Google will charge a one-click fee, which is the search keyword ad.

At this time there may be some small partners will have some questions, then the search advertising ranking mechanism is what?

Many domestic advertising sellers think that Google ads are also who out of the high price on the front, in fact, is not, Google ads to the home page, depending on the quality score and you are willing to pay for the click of a user's click. And the quality score depends on the site load speed, relevance, estimated click-through rate, that is, these three parts determine your quality score, in the same case, if your quality score is higher, then you want to rank first to pay the cost can be reduced.

For example, here we look at the ad rankings of four advertisers.

Small blue, small green and small yellow, although the bid is lower, but they take advantage of the high quality score and the use of sufficient additional information to help them get 20, 15 and 8 ad ratings, respectively. So although little blue bid only 2 yuan, but got the first advertising ranking;

Although Xiaohong is willing to pay a relatively high price, but the low quality score and did not use additional information, so can only get 5 advertising rating, did not meet the advertising rating threshold, resulting in even the opportunity to show.

To sum up with a simple and clear sentence is that advertising is not to hit the money can be ranked first, the ability to write excellent advertising, get a higher quality score, there is a chance to use a lower price, in the higher position.

Shopping ads:A type of ad that is the main content of the description of the product you are selling. Shopping ads can refer to product shopping ads (only a single product) or window shopping ads (introducing multiple related products).

Where to show your shopping ads:

The "Shopping" tab on Google Search (some countries)

Google Search (next to search results and separate from text ads) and Google Images.

Google Search Web Partner Website (if your campaign is set to include Search Network Partners)

Google Display Network (including YouTube, Gmail, and Google Discovery)

To create a shopping ad, you'll need to create product information in Google Merchant Center and create a shopping campaign in Google Ads. It's based on a product information feed submitted by a user in the background of google shopping ads to grab a lead display, and when a potential customer sees an ad for your product image and clicks into your store, a click charge is generated. (Future topics will be featured in more detail to share shopping ads)

Show ads.: Google Display Network is designed to help you find the right audience. Make your ads appear to your target customers to the maximum extent possible through NetAlliance. Its targeting options allow you to target, in the right place and timing to show your advertising information to potential customers, display ads mainly placed in Google's cooperative website, can cover up to 90% of the netizens, so that your ads more comprehensive exposure, can also be targeted to specific sites to do advertising. There are two ways to charge, one is based on the cpc single click charge, the other is in accordance with the cpm per thousand show charge, you can according to their different goals to choose which way to charge.

Youtube ads.: On YouTube, users can find videos in a variety of ways, such as searching on a YouTube search page, clicking on a recommended video on a watch page, or choosing a video from the home page. With YouTube, you can effectively target your goals by serving ads to people who are searching for your product or brand.

Depending on your goals, you can use a variety of ad formats on YouTube. These include:

An interstitial ad that can be skipped.

Non-skipable interstitial ads.

Directed advertising.

Video discovery ads.

The header ads.

Gmail ads.Gmail ads are interactive ads that appear in your inbox's Promotions and Social tabs. Some of these ads can be expanded. When you click on this expandable ad, it may expand like an e-mail message. Expanded ads can contain images, videos, or embedded forms to make your product appear in front of your target audience.

That Google's five advertising forms on the introduction, if you want to understand Google's one of the types of advertising, you can contact the small editor to more detailed information and introduction oh.

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