In the fashion world, editors, photographers, designers, models and stars are often the driving force of fashion culture. But roles in a circle often need to be diversified to keep the whole working. So there were a lot of kinds of births."Mutual benefit"Type of fashion circle role,Fashion bloggeris one of them.

A fashion blogger is a fashion editor who can lead the way.Cultural communication"Professional." It's just that the speed and influence of the trend they bring is often more direct (and more profitable) than the edited text.

Fashion bloggers first appeared around 2002, a time when blogs were just beginning to emerge. On your blog, you can attract fans by sharing your life, or boldly present your unique statements.

The fashion blogger's earliest English name was "Fashion Blogger"But now people prefer to use"Fashion Influencer"To introduce yourself.

After all, blogs are now in decline, and new cultural media are springing up, such as the most popular SNS social media, a platform that offers a variety of fashion bloggers more choices.

In live, short video and other media, you can quickly become a "fashion blogger." So," he said.Fashion Influencer"This broader name is more in line with today's fashion bloggers. After all, even stars selling goods, is already the norm in the fashion world.

The evolutionary history of bloggers

The first batch of fashion bloggers should belong to the likes of Suzy Menkes, Sarah Mower and Lynn Yaeger.

The emergence of ancient blogs has provided a very highly exposed platform for many fashion lovers. On these platforms, they finally have a chance to write different, more personal reviews. Some fashion bloggers' reviews that year were even more scathing than Suzy Menkes's.

Bryan boy's early fashion blogger, post-90s memories

Of course, fashion bloggers didn't have enough say in the beginning. It wasn't until 2003, when Kathryn Finney, founder of Budget Fashionista, was invited to the show that fashion bloggers really got to the center of the fashion world.

Perhaps it is the success of the Budget Fashionista website that has allowed brands and every day to see the impact of online buying.

By 2004, Merriam Webster had listed "Blog" as the word of the year.

In 2005, a growing number of fashion bloggers began to put shopping carts on their blogs or set up their own personal websites, such as Diane Pernet, known as the "original style blogger".

Since then, fashion bloggers have really been taken seriously, and they've made it to the top of the catwalk at major fashion weeks.

"Keeping up with the times"

Of course, the domestic also perceived this kind of media power can not be underestimated. So the domestic also began to emerge a lot of blog sites, such as Tianya, Renren and so on. But at that time in the fashion circle the most influential, it must be "55BBS I love shopping network."

Founded in 2004, this shopping site includes fashion clothing accessories, cosmetics, marriage, tourism, mother and child, home, automobile, digital, sports, culture and other areas of life, at that time many fashion bloggers will be here to share. The impact of its website is very extensive and rapid, when Beijing "big pants" caught fire, there are people in the opposite international trade the first time released a video, its impact is no less than the current shaking sound, pepper and other short video software.

“Cashing out”

Of course, not everyone who is a fashion blogger generates electricity for love. After all walks of life, making money is king.

After fashion bloggers' voice gradually increased, brands like H.M. were punctual, running ads on blogs and using bloggers' traffic to gain benefits for the brand. Bloggers can also withdraw income from the middle and make some milk powder money.

The advertising revenue of the blog that year was about the same as the "in-text ads" now called WeChat Public. A blog with over 10,000 views can only earn a few thousand yuan a month.

So some bloggers rely on blogs to make a publicity, in exchange for such as "fashion director", "fashion editor", "fashion buyers" such as the right work to "support the family."

The "fashion baby" of that year has grown up

became his own editor-in-chief

Interestingly, most fashion bloggers were largely active on twitter and their own blog sites until 2010. The ad follow-up to Instagram instantly changed that, moving 89 per cent of bloggers in just one year.

Instagram, after all, has a more flexible and convenient display, a wider audience and a more popular audience between younger people.

After Ins, bloggers entered a truly golden age, bringing bags of "gold" to fashion bloggers.

With a unique taste to open the visibility, most bloggers the most basic way to make money, is to do product exposed. Bloggers take PR samples and incorporate them into their daily look to earn advertising dollars. Since ins has featured live and short videos, bloggers have also promoted their products to fans in videos.

Celine spokesman Noen Eubanks

After the promotion of famous, advertising endorsements, joint design, magazine covers, the establishment of personal brands and magazines, abound. The most successful proof should beChiara FerragniIt's gone.

She went on to star in The Birth of the Pope.

“FOLLOW”

Of course, today's bloggers live in a gentle and beautiful environment. It also gives them more time to find the right style for them, and less timeDemons.experience. So there are a lot of bloggers who have unique and strong personal styles that deserve attention.

ID：GALLUCKS

To tell you the truth, Joel, a London-based dress blogger, can attract a kind of fan with his face alone.

Most of his everyday outfits are high street looks, and he loves to go with luxury brands with civilian-priced H.M. and ZARA. Although there is the suspicion of "with goods", but for some ordinary people, the student party is relatively friendly.

Joel's height is actually less than 175, so his dress is very proportional, is very practical to wear teaching bloggers.

ID：XXLEXX007

Lexx is also an American fashion blogger on the high street route. But the difference is that Lexx uses stickers and simple keying techniques to create its own photos.

Did you find a new way for your circle of friends? If you want to take a selfie that's different, look for Lexx to learn to key.

In addition to creative sticker selfies, Lexx's accessories are also a big look. As a black enthusiast, he carefully selects accessories as the highlight of his body.

ID：NIGEL-CABOURN

Fashion bloggers of all ages, except for the young guys, some "old" bloggers are showing you how to "live to be handsome to old".

Ins fashion blogger Nigel is 71 years old this year, but he still shows off his daily routine in fun, youthful clothes every day. His style is very Japanese, full of lazy and casual charm

Nigel is not only a fashion blogger, he is also the owner of nigel Cabourn, a brand of the same name. His design concept is also very peaceful, pay more attention to the clothes themselves wear and continuity.

See more high-faced spiritual guy, look at this knitted hat grandpa's daily is also very good.

ID：RICHARDBIEDUL

The lawyer-turned-model is more than just a good pair of leather bags, with Richard Biedul rated as "the best man in the world" after Eugene Tong.

In his dress, you can see that he is not tied to any type or color. He can wear an oversize suit, a pair of strappy trousers, or a pink suit for a lively look

But all this, in addition to his understanding of modeling, but also because his legs are too long...

ID：SHAPOVALOVKIRILL

Kirill Shapovalov is a blogger from St. Petersburg, Russia, and has the status of a famous Russian musician.

His daily wear is minimalist and exaggerated from time to time. Jeans are one of his favorite items in minimalist look. A simple pair of blue jeans makes it easy to create "all legs under the neck."

And his other style of painting, can only say strange cute. Scottish skirts, pink lotus leaf edges and green tight vests are all elements he excels at. This kind of mother MAN style, is definitely the best teaching material for exercise modeling.