The application of big data,

It has become more and more popular in our present life.

In the business sector,

Big data not only helps brands use it for marketing analysis and forecasting.

More ability to accurately dig and match the crowd.

Google's latest form of advertising is the application of big data technology.

Google has opened up its new advertising model to advertisers around the world, according to Adweek, a well-known overseas advertising weekly.Google Discovery Ads (Google Discovery Ads)。 The new Google ad model is not only a technical upgrade, but also a new advertising experience for the average user and advertiser.

Since May 2019, the ground-breaking advertising model has been introduced at Google Marketing Live, and after constant in-house testing, it was finally opened to all advertisers around the world in the first half of this year. The new advertising model leverages big data from the web as the core, using real-time data as a benchmark to push users to ads of interest.

According to Google, the biggest advantage of its new Google Discovery Ads is to increase ad exposure while converting roi. Advertisers can get it through the delivery of individual ads.Nearly 2.9 billion exposures.。 The principle is Google's powerful data support, which is through.User analysis of Google's platform to accurately serve ads to relevant users.Among the platforms include Google Mail Gmail and its youTube video platform.

The new advertising model will better link advertisers to online shoppers, making it easier for advertisers to run ads while providing shoppers with an unprecedented shopping experience. Google Discovery Ads allows users to search for products without searching for ads.Proactively push related ads based on what you know about your users.。

Google also made the following statement about the advantages of its new advertising model:86% of consumers.Will be looking for shopping inspiration while watching videos and browsing the web. At the same time,Nearly 90% of users.New products or brands are discovered through the Google system platform. This also shows the reliability of Google Discovery Ads data, and can deliver a higher return on investment for merchants and brands than its traditional ad delivery model.

Source: ADWEEK.

https://www.adweek.com/digital/google-discovery-ads-are-now-available-globally/）

Social Stories observation.

As an information streaming ad, Google Discovery Ads' biggest advantage is its coverage of the Google platform. You know, your YouTube, Google App, and Gmail mailboxes are covered.more than 1 billion users.。 Based on a large user database, Google can optimize from historical browsing history, user profiles, etc., to push brand-side ads to the most suitable people.

As far as Google Discovery Ads itself is concerned,The form of advertising is also very attractive.。 Its visual sitcoms are rich, all ads are labeled and product images, and allow carouseling. Users' ad experience is even better than other types of text.

The new Google advertising model,

will it replace the original advertising model,

It is still unknown.

But as merchants and brands,

Already you can start a small test of the cow knife.

After all, who doesn't want to increase exposure at the same time,

Can you also convert the equivalent roi?

If you want to know more,

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