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We usually upload UAC ads, often encounter the situation of material audit failure, usually point aside to refuse to log footage or mouse move disapproved status character, will show the reason for the ad rejection.There are several common reasons for ad rejection:1. Text editing issues;
2. Adult content;
3. The quality of the picture or video;
4. Target page issues;
5. Misleading content.
First type of text editing questions
If a text ad has a denial of sign, it is often necessary to check the following:
Spelling or grammar checks of advertising language;
Use bullets or numbered lists in advertisements;
The meaning is not clear;
Punctuation or symbols are used improperly or contrary to the intended purpose of the advertisement;
Characters are invalid or unsupported (e.g. emoticons);
Improper use of capital letters;
Repeat information such as name, word, or phrase;
Omit spaces or add extra spaces;
The call-to-action language contained in the advertisement is too general and any ad can be used (e.g. "click to download");
Use additional information such as phone numbers in your ad text.
Usually just check the text ad and modify it.
Second category of adult content issues
There is a problem with adult content, usually because the subject matter of the ad is too pornographic, violent or other unhealthy content involving child crime, such as the advertising is contrary to Google policy, will be rejected. Video or image ads for adult content are recommended to replace them directly.And for some special categories of products, such as adult products, plastic surgery services and other industries advertising, is not suitable for all audiences of advertising, but after the review of adult-oriented ads and target pages can be served. Provided that the ad needs to comply with Google's policies and is not targeted to minors, the region where it is served, the content, the age of the user, etc. to comply with the regulations and local laws of the place where the ad is placed.
Third type of picture or video quality issues
This situation requires a check of the following:
Wideflip or invert display, or not fill the entire space of the selected picture size;
The content of the advertisement is vague, unrecognizable or contains illegible text;
Poor sound quality of advertising videos;
The content or text of the ad uses strobe, which will distract the user from other effects;
Advertising extends beyond the framework or encroaches on the space of the website or app;
The above situation as long as modify the quality of the image or video ads can be, but also to control the size of the image ads not more than 150K, to avoid the modification after upload failure.
Fourth type of target page questions
Target page problems usually refer to the application of advertising landing page problem, this situation to check the landing page in the ad, first need to see if the deep link is set.If you don't have a deep chain, ads typically use generic or app links directly, that is, to skip directly to the corresponding Store download page, so you need to check that the process such as store pages and app installations are working properly. If ad interaction is a transjump, download barrier, or the landing page and the app itself violates Google's advertising policy, the ad review will be denied, usually for the application or target page problem (if it is an application problem usually developers receive further information tips).For ads with deep links set, you need to make sure that the deep link URLs are set correctly. Also confirm that the target page has the name of the product, service or entity that is advertised, and that Google will also consider the target page to be not clear lying for the listed page that does not specify the promotional content, thus refusing to publish.For such applicationand and target page issues, according to Google's application promotion policy and the standardization of the target page to modify and optimize, after the amendment can be re-requested for review.
Category 5 Misleading Content
For example, the lack of key information in advertising, or the provision of undeliverable offers or expectations to entice users, or borrow other similar brand information for publicity. All of this misleading content can result in ad reviews not being approved.And the specifics of the policy on misleading content are also changing. For example, the red/green dot and other labels have not been used as misleading content before, but because many advertisers use it extensively to attract users' attention, given the small correlation between this label and the product content itself, Google's advertising policy has been adjusted, similar labels have been judged to be misleading content. There are many similar examples, for advertisers who are good at materialing creative, need to consider whether creative content in the high click at the same time and the application itself is related, whether there is a risk of refusal.
We run ads on the Google platform, and all app ads, extensions, and promotiond apps must comply with Google's requirements in order to run their ads smoothly.
Despite the advertising will be reduced or suspended if the ads are not modified for a long time, and long-term advertising will not be processed too much, will affect the overall quality of delivery. SoIt is recommended to review the advertising situation periodically every week, in case of status red sign refusal, on timely modification to replace。If, after repeated examination, confirmed that your ad is not a problem but was rejected, you can make a Google ad complaint, upload the ad ID that refused to post and ask for a manual review, usually within 24 hours will receive feedback.
Google Ad Complaint:
https://support.google.com/google-ads/gethelp
Whistleblowing Ads:
https://support.google.com/google-ads/contact/vio_other_aw_policy
For us, the failure of advertising review is a matter of impacting the progress of the delivery, but from the user's point of view, it is to protect the user audience in a healthy and equal consumption environment. Therefore, try to avoid advertising refused to publish content, improve the quality of advertising is the fundamental promotion, don't forget that we are also one of the advertising audience.
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