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Chinese Cultural Holdings Group announced yesterday that it and Citic Capital Holdings Limited will pay $400m for a 13 per cent stake in City Football Group, the parent company of the Manchester City club. Upon completion of the acquisition, Li Ruigang, chairman of the company, will become one of the seven members of the board of directors of City Football Group.
It is reported that the layout of Chinese culture and sports covers the event copyright development, content production, media operation, event and event management, athletes brokerage, sports marketing, data services and other links. As a comprehensive investment and operation platform focusing on the media, entertainment, sports and Internet industries, the company has been making frequent efforts in the sports industry, especially the football industry, in China and the global market in recent years.
Weibo yesterday released its 2016 advertising strategy in Beijing. Weibo will make efforts to self-service advertising and multimedia advertising form, and jointly realize the open sharing of big data in the industrial chain, to help advertisers achieve more accurate marketing. Wang Gaofei, ceo of Weibo, said the company wants advertising to be more than just advertising, but an important form for companies to connect users in the mobile Internet age. Weibo will continue to optimize the business ecology and provide perfect social marketing solutions.
Weibo announced that it will launch streaming video ads in the first half of next year, targeting users for no more than 10 seconds, which will automatically play under WiFi. Weibo has so far tested this form of advertising.
On December 2, Facebook founder Mark Zuckerberg promoted his father to announce the birth of his daughter Max, the Wall Street Journal reported.
Zuckerberg announced the news on Facebook, saying he and his Chinese wife, Priscilla Chan, welcome Max into the world. Zuckerberg also said he plans to donate 99 percent of his and his wife's Facebook shares to improve the world for the next generation.
Line is a popular news app in Japan and has become one of the most popular apps for Japanese users to view news. In May 2015, Line claimed that its news service had 12 million monthly active users. Yesterday.(December 1)Line has officially announced a new partnership that will add 24 popular network, print and television news channels to its news service. Line works with these new content partners in a five-and-a-quarter way: advertising revenue.
With Line, you can not only browse Asahi(The second most subscribed news media in Japan)and Mainichi (The third most subscribed news media in Japan)information, you can also browse the BBC, AFP and other media giants on the platform of local news and international news.
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