Fast-start commercialization has attracted much attention, and its latest official statement shows that fast-start commercialization has entered a new phase.

"After more than a year of groping, fast-hand commercialization speed up, will soon launch a fast-hand marketing platform. We want to deliver greater value by providing business capabilities that enable users to have a richer experience in the fast-starter community. "On the afternoon of October 24th, at the fast-hand advertising-themed media communication event, the founder and CEO of fast-hand company, Cebu Hua, sent the above-mentioned passage.

Before September, users in the fast hand is not easy to brush to advertising, recently, the frequency of fast hand advertising increased, not only can brush out the game, e-commerce, local services and other information flow ads, but also see Harbin beer, antelope, cool music, "Mission Impossible 6", Unilever's Jiale spicy fresh dew and other brands to participate in the label ads.

For advertisers, the rapid growth of the short video industry and the fast-track platform, both deserve their attention.

First, the user length of the short video is approaching the long video. QuestMobile's recently released "China Mobile Internet Power Value List 2018" shows that by September 2018, users' total usage of the short video APP industry accounted for 8.8% of the mobile Internet, which is about the same as the 9.0% share of long video.

Therefore, for businesses that want to acquire users, short video is already a marketing position that cannot be ignored. Fast Hand is the super platform of short video, daily active users (DAU) up to 130 million, users from the first and second-tier cities to 3456-line cities and rural areas have extensive coverage;

It is reported that the fast hand marketing platform will be officially launched at the end of October, related products include: information flow ads, brand tab ads, fan headlines, fast orders, fast hand shop, mother matrix number, business number and so on.

At the media communication event, Yan Qiang, vice president of commercialization of fast-hand companies, said that the above products can be divided into fast-hand advertising and fast-hand commercial open platform two categories.

The distinction between the two categories is:The goal of fast-hand advertising is to make advertising more efficient and accurate, and the fast-hand commercial open platform is guided by "long-term results."The main goal is to open up these business capabilities to merchants and anchors, to help you better realize their business value, and ultimately to achieve a win-win situation for merchants, creators, ordinary users and fast-hand quartet.

Fast-paced commercialization is responsive to user needs.

Previously, the fast-hand platform has spontaneously born a lot of advertising and trading behavior. For example, many fruit farmers in Sichuan who grow mangoes and pomegranates advertise for themselves through short videos and live broadcasts. Users who follow these short videos and live streams are more likely to have the will to buy fruit.

This spontaneous business behavior shows that fast hands have scenarios that can influence consumer decision-making, and that the decision chain is short, from seeing promotional information to actual buying decisions to buying behavior.

This is the user base for fast-start commercialization. Fast-forward to regulate the spontaneous business needs of many users and provide commercial tools, including advertising, to help them realize their business value and increase business efficiency.

Secondly, fast hand set up so far, has always believed in the user's first creed. The commercialization of fast hands must be based on creating more value for users. Let commercial customers better integrate into the fast-hand ecology, so that the user experience and advertising marketing good symbication, is the fast-hand to do commercial pursuit of the direction. Therefore, quick hands spent a lot of time to build a set of self-built "user experience quantification system", around this mechanism, fast hands let the user experience become an important indicator to measure the effectiveness and value of marketing behavior, which is fast hands dare to large-scale commercialization of the technical basis.

The user experience quantification system sets a formula to measure the value that each commercial content brings to the user. When the higher the value of commercial content to users, such as single play length, likes, comments, etc. are very active, then the fast-hand recommendation mechanism and bidding mechanism will be tilted toward such content. The higher the content effect that can bring high value to the customer, the higher the ROI. Through this mechanism, quick hands to encourage the user valuable good advertising content, exclude the poor advertising content that disturbs the user, and constantly optimize the commercial content and user experience symbication win-win situation.

Social advertising is a billion-dollar market that Internet giants are vying for. Analysys' Annual Comprehensive Analysis of China's Internet Advertising Market 2018 estimates that China's Internet advertising market will reach 350.9 billion yuan in 2018 and grow to 660 billion yuan by 2020. Among them, the market size of social advertising in 2018 is 50.2 billion yuan, and will grow to 83.8 billion yuan by 2020.

Quick hands are new players in Internet social advertising. In the layout of this disclosure's fast-hand marketing platform, "AI-social" is listed as the core.

Fast Hand is a "big data AI company", currently has more than 7 billion short videos in stock, more than 15 million short videos uploaded every day, accurate push to 130 million daily users. From video production, video understanding, to user understanding, and finally to video distribution, the entire process is implemented using AI technology.

Fast-track streaming ads match advertisers' short video content with long-accumulated big data AI technology.

For example, in order to reach the chef crowd with precision, Unilever's Home Music Spicy Fresh Dew has done a round of marketing promotions with the theme "Who's Hot to You First". In one week, the total exposure of info streaming video was 20.09 million, the total click-through rate was as high as 8.38%, the brand aggregate page video hit 8.356 million, attracting old iron (fast-track users) created 1067 original UGC works, 2799 million likes. To achieve this result, can not be separated from AI precision matching technology.

Another big advantage of fast-hand advertising is "socializing".

After 7 years of precipitation, fast hands not only have 7 billion short video content, users also formed a deep chain of relationships, whether it is the head, waist net red and fans, or ordinary people's attention to each other, are accumulated bit by bit. This "old iron"-like sentiment and fast-hand content of great rich, is the fast hand difficult to imitate the characteristics.

Yan Qiang, vice president of fast-hand commercialization, said that the core of fast-hand "old iron relationship" is temperature, trust and loyalty. On this basis, advertising and e-commerce and other commercial activities, can significantly improve the conversion rate, re-purchase rate.

A good foundation of trust for fans and merchants. For businesses, the old iron economy is to have fans, content, business. Merchants have users like the content, there is a fan base, with fans and content, business naturally comes.

For example, the antelope in the fast hand launched a round of "dare to dream beautiful - the wild antelope X fast hand dream season" marketing campaign. The event specially invited the fast-hand platform net red, Xue Zhongjian, small Yue female, 13 sister home, gold hair tire four, according to the characteristics of each net red custom dissemination content, through different scenes and stories to express the outstanding "dream dare beauty" theme, stimulate fan creative desire, so that "vegetarian" UGC content become the real protagonist of the event. In the end, 8.774 million fast-hand users participated, the vegetarian uploaded more than 2000 video works, like 211,000.

Because of the fast-track "old iron relationship", advertising and marketing activities can be more in-depth ordinary users, farewell to the traditional model of business self-hi.

Now, with the last quarter of 2018 remaining, it remains to be seen what new changes the industry can bring to the hundreds of billions of dollars of Internet advertising market, with the fast hands of the two magic weapons of "AI-old iron socialization" and choosing to make the most important shot at commercialization at the end of the year.