Most companies want to do a better job of marketing the web, almost always opting for Facebook, but when most people do, there is a high level of competition. And with the limitations of evolving algorithms, it's getting worse and harder for companies to get benefits from Facebook's free marketing.

Many companies that aren't satisfied with the reach of the fan page will opt for a Facebook ad.We can see that Facebook offers many success stories that are good emanating through advertising, which means that advertising does bring marketing benefits, but it's not an absolute guarantee.

Why can't many advertisers grow and gain more visibility by running Facebook ads, as many big businesses do? Here's how I'll talk about small, micro-businesses that I've been exposed to, why Facebook ads have failed, and advice on how to deal with each issue.

The real problem has always been not on the Facebook ads themselves, there are many reasons why ads are invalid, and lack of experience is one of the main reasons I see most often, and it is also the reason why many marketing tactics are ineffective.

They may be experts in their own industry and have good products or services, but Facebook ads, unlike newspapers or any traditional advertising, have a low chance of success by simply putting corporate information on them, and even traditional advertising is less effective than usual.

For different goals, you need multiple ad campaigns and target audiences that correspond to different intents, all of which Facebook ads can help you do. But the creative material is their own need to work on the focus of extra efforts, but also will greatly affect the effectiveness and cost of advertising.

What's the biggest mistake to say? Then I would say that I didn't draw any strategies or plans.

Facebook ads do have a big marketing role, but if there is a lack of clear understanding and understanding of how to use it, the chances of failure are high. Facebook is just a source of social media and marketing tools, and it's definitely not a magic tool that pays for results.

Most advertisers want to use Facebook ads to increase brand awareness and sales, and even so,Before you begin, you have to figure out what your goals are, what are your plans and priorities.It's a seemingly old-fashioned question, but are these things really going to be done?

Only know the goal, and then can correspond to tracking and data analysis, adjustment, after all, ad data too many kinds. At the same time, you'll know who your ads are going to be set to see, and setting an audience is simple and fast, but when you don't plan and don't know who your customers are, you may not know how to start.

So before you develop any strategy or goal, you need to gain insight into the market, your target audience, and your competitors, which will help create more effective advertising campaigns. Keep in mind that for different audiences, you need to promote in different ways, rather than trying to impress everyone with just one ad campaign, so Facebook ads are divided into three different campaign spindles: brand awareness, touch considerations, and conversion actions.

How do you know what works and what doesn't?

Keep testing. Testing is not a one-time, let alone one try, which is why most planned one-time failures, because there is no comparison that makes it hard to know why. To make matters worse, you never do any tests until you get the desired result.

Many invalid ads are often because they focus only on setting ad campaigns and rarely jump off ad settings, but the key to the effectiveness of advertising is to be outside the setting, they rarely spend time on the two mistakes mentioned above, do not study, do not plan, do not analyze data, adjust the program (the program can not really be a big failure) ... and so on.

If you focus only on those rigid ad settings, ads may always have a hard time jumping out of a competitive environment. Think about it, if you're just thinking about how your audience wants to set up to perform better, but you don't want to invest in other levels of advertising, is the optimization and testing limited?

Prior input is no less important than ad settings and post-mortem analysis adjustments, and if you think so, you may not have any answers even if the audience has tested it once. If you want Facebook ads to work for you, you have to change your old point of view, treat it as a partner, willing to invest time, money, and learning.

Many enterprises, bosses do not want to spend money to buy advertising, but in the hearing, try or forcethed the case or choose to run advertising, but often only to raise a small budget. And when they find that there is no effect, they immediately stop, do not want to do any more investment and study.

Although there is no way to hit the ads, but you can advertise before the first in the fan page to understand the response. If a post brings a lot of touch and interaction, re-entering paid advertising might be a better decision than not running it without a hit.

Even so, the chances of achieving amazing results with just a thousand of advertising budgets are low, though it's not more effective than a bigger advertising budget.But in the case of a small advertising budget, the number of audiences that can reach itself is very limited, and the benefits that can be driven are naturally limited.This part can be implemented from a small budget, but it cannot be done without a reasonable budget allocation, but it also wants to achieve unreasonable goals.

While more than half of Facebook advertisers are statistically unpaid for their investments, you don't have to be one of them. Because Facebook has proven itself to be a promotional tool for businesses of all sizes, and the problem with failed ads is not facebook, but how it works.