Every second is very scared, in fact, we have been stripped of it!
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Social media is an indispensable communication tool for modern people today, and the first thing we get up early may be to check social information on our phones first, and the last thing we do before bed may be the same.Take a bus, takeaway, shop, chat, information sharing, and so on, which is not the credit of social media.But every time we browse attention, share punches, leave a mark on the web, and when you're happy to see a treasure pushing something you like, your network security problems have been compromised.Recently, Netflix has produced a new documentary that deeply analyzes the shortcomings of social networkingSurveillance Capitalism: Smart Traps The Social DilemmaBean petals 8.6, rotten tomato freshness 90%, popular with the audience 84%.The film, which debuted at the Sundance Film Festival in January, is said to be the best documentary of the year and is expected to be the best documentary at next year's Oscars.The film is a documentary that explores how social networks affect modern relationships and societies.It raises a lot of questions caused by social software, and more directly refers to the problems we observe:The world view tends to be polarized and extreme political tendencies, and the core of these problems is closely related to the great leap forward of network science and technology over the decades.Most of the main characters interviewed in the film are former employees of major internet giants, some of them are Deputy Chief Engineer of Twitter;Some co-invention of Google Hard Drive, Google Mail chat;Some have worked on Facebook for five years and are the inventors of "likes".In their mouths, we see that social media brings a positive side to the online world, but also a negative oneSurface.For example, if you post a message to a circle of friends, there is no emotional color, but under the exposure of social media, your circle of friends will deviate from your intentions, or even have a negative impact.And these negative effects are clearly not intentional.So where is the root of the problem?First of all, most social software is now free, which means that users are using the product without spending a share of the time.But advertisers pay for the product.Then the user naturally becomes the product, the advertiser is the customer.Allowing users to spend more time on these platforms and see more ads is what advertisers want.Sometimes it's not necessarily money, it's attention and time.Social media, for example, competes with each other for user attention when users are unconscious, and their business model is to keep the user's attention on the page for long periods of time.But how does this work?That's what this documentary is all about, watching capitalism.These big technology companies track profits indefinitely every place their users go.As long as users log in online, they are monitored, tracked, evaluated, and recorded.Detailed to each user browsed what page, often search for what keywords, which picture stayed for how long, they all know.For example, one day you're bored, suddenly think of your ex, want to see ta's recent movements, and go through ta's Facebook, Instagram, or circle of friends.This series of actions may not be known to the other side, but the system knows clearly, even through your browsing movements, can determine what kind of person you are, introspective or extrote, polyemia or depression.The system has more information than you can think of.This can explain why you go shopping on a treasure, push is your favorite goods;You search for information about a star, and you'll see news about the star in the next few days, big and small;You order more than 3 times in a row at the same restaurant, which is on top of your takeaway software home page;Apparently, these social media posts sum up the user's preferences and make predictions.On the face of it, such a system setting is good erred, filtering out something we don't like to see, but new problems have come.Users use social media not just to communicate and share information, but to brush a sense of being and get more praise, especially from the younger generation.Assuming that what they send doesn't get liked by others, they'll feel frustrated or even depressed.According to U.S. data, adolescents between the ages of 15 and 19 generally suffer from depression and anxiety disorders, most of which are adolescent girls.At the same time, suicide rates are high among children of this age, especially those born after 1996, who are the first generation of people to use social media at the junior high school level.They like to spend all their time brushing their phones, which makes them more vulnerable, more sensitive, and gradually lose the ability to communicate normally with the outside world, without their own judgment.Any joke on Facebook can make these kids depressed to the extreme, and that's what people do, and they like to agree with themselves.To increase user dependency, these social media personalize recommendations for each user.For example, if you search Google for "Climate change is..."Depending on the region in which you live, the search platform will produce different results depending on the account"Climate change is a hoax";"Climate change is the destruction of nature";All in all, this search feature provides not the truth about climate change, but where you google and what Google knows about your personal interests.Even if the answers are different, they can still convince people that this is the truth.Because the data records you build on social media have determined that the algorithm consistently recommends what you're interested in and what you agree with.Every platform has bias, as long as you choose what you want to see, the so-called truth you will never see again.There used to be a funny "pizzagate" in America.It is said that in a pizzeria, just ordering a pizza is tantamount to selling a child, things become more and more outrageous, finally, a man with a gun appeared, shouting to go to the pizzeria basement, to rescue the trapped children.The pizzeria, however, had no basement at all, and the so-called "Pizzagate incident" was nothing more than a farce.Look, fake news is so attractive, because it's curious, it's gimmicks, and everyone's curious, so it's spreading six times faster than real news.And these fake news will only exacerbate social divisions, even endless wars.Artificial intelligence is good at prejudging, they can accurately analyze our direction, but they are not human, there is no moral standard.As the film says, over time, we will become more dependent, more and more people will be closed and unwilling to accept new things, and human civilization will be destroyed by social media.The most speechless thing about the film is that when you watch the documentary and want to share it with friends, you still have to spread it through social media, and even the broadcast platform Netflix itself is a company that uses algorithms to recommend movies.We hate social media for collecting our privacy and speculating about our preferences, but we can't resist the convenience they bring, and that's a trend that can't be changed.
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