A top Russian design companyLaunch 10w rubles to make a logoGive only one draft and never modify itOften badly rated by customersBut there are still many people who are happy to come to the door and look for cooperationWhat kind of charm is it?This company and its founderA madman in the design worldRussian designer Artemy Lebedevis the owner of one of the largest design companies in the areaSelf-proclaimed to "save the world with design"The customer's requirements are:Never work with people who don't agree with them2. If I'm wrong, you must not understand3, if there are still questions, please refer to the first article
In 1975,ArtemiBorn in MoscowBoth his parents are famous Russian writersAfter being admitted to the Department of Journalism at Moscow State UniversityAs a result, I dropped out of school when I was a soothingHe later worked in the layout of books and magazinesHe likes to travel and is the only one in Russia who has ever been thereTravelers in 193 countries and territoriesHe is also a blogger enthusiastWikipedia defines his blog this way:Obscene language is often used and opinions are very provocativeFounded its own design studio, WebDesignIt was later renamed Art. Lebedev StudioIt is now poorly rated on the Internet for its company's workNetizens call him a lunatic in the design worldIt was even awarded by Mr Putin some time ago"Homeland Merit II Medal"Full networkThe most poorly rated wonder design
This was some time ago for the studioA famous Russian rock bandLeningrad has designed a new logo
It doesn't seem to be a problem to look at the logo aloneThe outer circle revolves around the band's full name:The design of the center symbol is inspiredA combination of the capital Cyrillic Г "Л"
But, with this motion picture, look at itDesigners don't just anthropomorly do itAlso engaged in this pile of no actionHow can people not want to be crooked, it's hot eyes
It's a fighting nation! It's a real hard core(The suspect car has no real hammer)Of course this is not a studioThe first time I went crazy like thisSuch a similar case to catch a large numberSo, can you guess what store this logo is for?Salmon? Butcher shop? Or russia's Grand Leba?In fact, people are bakeries!
The owner said he received the final draft emailIt cost 100,000 roubles to find the biggest design companyI want to have a unique logoThe design instructions given by the studio are
A fragrant and seductive white breadIt's as soft as Grandma caressing your cheeksThe sun is shining and the birds are stealing foodThe wind blows the wheat waves and everything is fineLogos can be used as logos, business card boxes, and uniforms100 times more recognition of the store!This logo isArtemiPosted on TwitterHe found it particularly cool
As a result, it was bombarded by netizensMany people began to question himHold the sign of your own professional design companyto fool these entrepreneursNetizens have even come up with a wave of pranksTake this as a store to express dissatisfactionArtemi, however, ignored itThe backhand throws out a complete design processIt took 13 days to complete the project, he saidDesigners are very attentiveFurther optimization, the final choice of scenario 2.5Em...... Anyway, this logoElephant Jun is not very good to get toLook a little more exciting! You must not have imagined itThis is the logo of the concrete flooring company(Black question mark face? )
It's not against the law at all
Steam wave plus non-mainstream?Overlap with psychedelic colorsThe background is several geometry shapesPull the default rainbow color gradientThis is really not a PS beginnerJust opened the results of the software exercise?The studio's explanation for the logo is
Polished concrete shines like a diamondIt's shining enough, after all, a glance is unforgettableSuddenly found on the colorful blackNone of them were designed by people
I don't know if you have any feelings
These logos all seem to exude the same kindIt doesn't feel very tunedDifferent from the design of the pastThere's a bit of cynical alternative modelsformed a kindBold and avant-gardeBright blind design styleLogo designed for the Eliseeva Racing TeamIn fact, these logos are studiosLow-cost design services for small brands - Lightning DesignYou only need to spend 100,000 rubles (about RMB 9000)will be obtained by Russia's largest design companyA custom-made logo for youThe prerequisite, of course, isMust be a small, poor start-upThe studio only picks up one case a weekThe peripheral design of the Eliseeva Racing TeamThe most important thing is that once the requirements are statedParty A is not allowed to propose any amendments!Basically equal to a hammer saleAs for spending money after it's madeDo you like it or not, full of dissatisfactionIt's not about the studioThe peripheral design of the Eliseeva Racing TeamWith such overbearing terms
So far the studio has received more than 400 orders!I don't know if everyone isIt cost money out of curiosityAfter all, nearly ten thousand dollars, it's not cheap!
△Logo design for a public relations companyThis is not the most confusingLebedev Studios announced this yearThey developed an intelligent graphing systemMany lightning design services have been done in the past two yearsA custom logo for a network of red KirkieThey even give this AI system
simulated a character coming outand gave him the name NikolayFace Five comes from the synthesis of everyone in the studio
What did you make about the whole computer system when you spent the money together?Rely entirely on AI to design and make moneyIt's a little... It's too pit dad!In this way, the previous those strange creationsIt doesn't seem so inexplicable(Laozi believes in your evil)
Many netizens have expressed Lebedev StudiosGet this 100,000 (ruble) projectDesign an oddly ugly logoYes.Deliberately.Hype yourself, the suspicion of heatBut they don't seem to care at allBecause, people's own design ability is super strong ah!Russia's famous logo and case designOlympic Games Russian team mascotLebedev Studio now employs more than 300 peopleIt also has offices in Kiev, New York and LondonAreas covered include:Planes, buildings, industry, books, environment...Customers who have tried:Moscow Metro, Russian Super League△Future Metro Concept ProjectThe 155th Anniversary Visual System of the Moscow ZooThe studio has always been known for its informal creationsThey do not accept the customer's fingeringEverything is centered only from the designer's point of viewNature is not the kind of traditional design that is well-behavedOften in a satisfactory gestureWith another mode of thinking,Pranks or other fun and fun waysto present the overall design scenario
Here are the three flashy logos
Can you guess what kind of business it is?Actually, this is Lebedev StudioDesign for a funeral homeDesigners have done at least a dozen versions of the scheme
In the end, I thought there was only "..."is best represented in a funeral homeDon't think designers are too lazy
It's just that they're using another formFor example, the design of this pure water logoNothing is more than blank
Can also describe the water quality excellent pureElephant Jun is still on their official websiteIt was interesting to see the advertisementThe electric drill came out of his ear
Touching the wall turned into foamThe hammer came out of his mouth
into a balloon that breaks in the airThe brush came out of the earBrush the paint all over your bodyIn fact, this is a finished product for saleAds for apartmentsLet you no longer for decoration, constructionAll the troubles of breaking things, big and smallReally experience bag check-in!Some time agoAltmi forCostello(Part of central European cities in Russia)Designed a brand new city brand logoAnd this logo is free of charge to local businesses and the publicNo need to worry about copyright issues or indicate the sourceIt can be printed anywhereIt plays a role in promoting the development of local tourismAt the same time won the praise of the local peopleTo that end, praise Artemi LebedevRussian President Vladimir Putin"National Merit II Medal" issued for himin recognition of him and his design studioContribution to services in the field of the Internet in RussiaHe was also the first designer in historyA man who receives the President's National Medal!Just a few design companies can do it nowThe first three principles
2. If I'm wrong, you must not understand3, if there are still questions, please refer to the first articleEstimates are the only onesFighting nationsAll kinds of wonders, brain holes, weird designsMost do not conform to traditional aestheticsBut that doesn't stop the designer from being maverick
Reflect on the current design environment in ChinaWe should respect the profession of designer morein order to make good designAnd designers have more say
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