Baidu bid to promote the launch of the 7 elements
1, matching method
Keywords have three matching modes, precise matching, phrase matching, and broad matching patterns. Different matching patterns determine the chances of keywords appearing in the search presentation, just from the word point of view, it is not difficult to understand, where the traffic brought about by extensive matching is relatively large, the disadvantage is easy to produce unnecessary consumption, business owners can match according to their own business type and budget.
2, bid strategy
Ignoring the quality factor, bid strategy directly affects the number of times ads are displayed and ranked. Ads get different clicks at different locations in search results (left or right, first or third). Adjusting a keyword's bid will directly affect the location of your ad, which will affect the number of clicks your keyword gets. In addition, mobile bids and the percentage of bids for search networks can also be affected. So a good account operator, to constantly look at the account data to adjust in a timely manner.
3, creative quality
Creativity refers to the title, description, and URL. Ad ideas have a greater impact on click-through rates, and ads with high click-through rates will get more clicks if they show the same amount of traffic. In order to get higher clicks, be sure to follow the 4 principles of creative writing: red, smooth, relevant, attractive.
4, delivery time
8 hours on weekdays and 7 x 24 hours on keywords, in terms of clicks will be very different. The time you run directly affects the number of times your ads appear, which in turn affects your ad's clicks and the traffic you get to your site. SEM is the keyword advertisement, is passive display, only the netizen has the demand to produce the search. Therefore, it is recommended that business owners in accordance with their own business type to set the delivery time, this is generally developed by the advertiser's own business hours, if the enterprise's services can be 24 hours online automatic operation, it is recommended 7 x 24 delivery, to ensure the effect. For example, in fact, traffic from deep into the middle of the night rarely maliciously clicks, most of them are netizens with real needs. In addition, the holiday delivery is also strategic.
Competitors have more influence and complexity than the previous ones. Competitors' matching of keywords, bid strategies, quality changes, creative modifications and time-to-launch adjustments may all affect changes in their traffic. Do not rule out the existence of competitors malicious competition and buy each other's brand keywords phenomenon, for this situation, it is recommended that business owners timely protect their own brand keywords, can submit brand trademark registration certificate for keyword protection, submitted to Baidu customer service can be, 1-3 working days can be effective, when the other party's keywords will be offline.
6, the amount of keywords
The number of keywords is similar to the match pattern. The new keywords will bring more clicks to the site. But this only works in a certain range, and when keywords reach a certain range of visitors, the newly added keywords have little impact on traffic. In addition to the number of keywords, the quality of keywords can also affect traffic. Expanding keywords with high search volume also affects click-through changes.
7, put the region
Geography has a limiting effect on the amount of presentation. When a geographical representation increases to a certain extent, it cannot be increased. Increasing your location means adding new audiences, and it also means that clicks are likely to grow. For the promotion of geographical aspects, it is recommended to open the search intent positioning function and precise match expansion function, in order to obtain more potential business opportunities.
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