4 ways to increase the conversion rate of Facebook ad images.
Don't know which picture the ad works well? Test it before launching.
How do I design images to create a facebook ad that works well? Here are a few tips to help sellers create ad images and increase product conversion or click-through rates:
Tip 1 - Set the appropriate picture size.
In general, the best upload size for a single image in most Facebook ads is 1200x628 pixels, or 1:1.91. If you don't have the right size scale for a picture, some of the picture content will be cut off.
Event andLike ads are 1200 x 444 pixels in size.
Once you've selected the image, make sure you're using a different text area in your ad.
For Carousel Ads and Instagram ads, use a square 1080 x 1080 pixel image.
Carousel ads and Collection Ads are more advanced and can use images of different sizes. You can also choose long charts, some carousel ads and boutique bar ads picture requirements are square.
Image processing tool Canva is great for creating images for Facebook ads, but there are other great tools, such as PicMonkey and RelayThat.
Tip 2 - Don't have too much text.
Even if the rule that "ad image text must not account for more than 20% of the total area" has been lifted, Facebook will still stop ads with too much text.
If there is too much text in the ad, the seller will receive a warning that the ad will not run. But in general, check out how your ads run.
If you can, it's a good idea to start with a picture with less text.
Use Facebook Text Overlay tool to see the performance of your ad images before your ads run.
Text in pictures, products, and logos should not be "counted" into the text standard. But if your ad is not approved no matter how it is adjusted, you can appeal.
If your ad has text, make sure it's clear, and if it's running on both the PC and mobile side, make sure the font is visible to readers at both ends.
Or you can use pictures that don't have text and catch the eye of customers.
Tip 3 - Use a picture of the eye.
Whether the ad has text or not, the basic picture you choose is the key.
Generally speaking, pictures with characters work better than pictures with physical objects, but this is not always true.
Also, avoid some cliched gallery photos.
Compared with pushing by friends and family, it is really difficult for your ad to get the user's attention.
Think about what's going to get the user's attention and click to see your ad. Is it something interesting or unusual?
The goal of Facebook ads is to give users a desire to read them.
Here are some great photo footage sites:
Depositphotos (not free)
Tip 4 - Test different pictures.
Splitting your Facebook ads is the key to finding out which images are most effective.
Which images are valid advertising images, sellers will often guess the wrong. That's why at least two different images must be tested when running ads.
In the example of the above image, the ad conversion cost of the image above is five times lower than the conversion cost of the image below, and their text is the same.
Go to "Discovery" - "Take a look at "Browse" Friends Are Watching"
sent to have a look.
In the send.