"WeChat Small Store" function in-test byte beat to set up an e-commerce business division, a week of e-commerce events
1. Tmall 618 cumulative order amount of 698.2 billion yuan
On June 19, Alibaba announced that Tmall 618 will have a cumulative order value of 698.2 billion yuan in 2020. In addition, as of June 18, Taobao live-streaming platform was born a total of 15 billion live-streaming rooms, of which the business live-streaming room accounted for 9 seats. Breaking billions of business live between the ranks, 3C brand and domestic brands accounted for a significant proportion, accounting for 3 seats and 6 seats, respectively.
2. JD.com 618 has issued a cumulative order amount of 269.2 billion yuan
JD.com 618 issued a cumulative order amount of 269.2 billion yuan, the outbreak of the first national shopping festival to release new economic momentum. Zhang Guowei, head of JD.com's live streaming business, said that during this year's June 18th, JD.com's daily average live broadcast was 14 times higher than last year's double-11, and the daily average cargo volume was 21 times higher than last year's double-11. Of these, 18 brands broke between the billions of live broadcasts, 83 brands broke between the 10 million.
3. Byte beat formally set up a first-level business unit "e-commerce department"
In early June, byte beat just completed a round of major restructuring of the e-commerce business - formally set up a "e-commerce" clearly named first-level business units to co-ordinate the company's jitter, today's headlines, watermelon video and other content platform e-commerce business operations. This change means that e-commerce has clearly become a strategic-level business with byte-beating, and Jiyin is the core platform for implementing this strategic business.
Bob is an e-commerce executive who worked for Helo, a social product founded by ByteBeto in the Indian market, and will report directly to Zhang Lidong, chairman of ByteBet (China), while running TikTok's e-commerce strategy.
4. Tencent's social e-commerce small program Little Goose spells out the new "group shop" function within the group can be sold
WeChat online a function called "group shop", is Tencent goose spelling for Tencent WeChat group design of a new shopping method, can be in the group of friends and relatives, colleagues and classmates to buy things with you, but also return red envelopes.
Users can share from the "little goose spelling" WeChat small program "group shop" open entrance to the group, group members click on the "group shop", the first sharer to become "owner." Shopkeepers receive additional rewards while group friends shop for rebates. There can only be one small group store per group, and each "owner" can open ten stores.
Group small in-store goods, provided by the goose spelling. Group clicks, group sharing, group purchases, and group purchases of daily items reach a node, and group stores help the owner issue a red envelope.
5. WeChat internal test "WeChat small shop" function open small shop can be live and sell goods
Recently, WeChat internal test "WeChat small shop" function, which is a no need to develop, one-click opening can be independently operated small program. After opening a small shop, users can live stream and sell goods directly in this small program.
6. YouTube adds ad shopping feature Ads can jump directly to the brand business page
YouTube announced the addition of ads that jump directly to the brand's business page. This means that YouTube's video ads will be "shoppingable." YouTube says importing traffic directly into its product pages is also satisfying growing consumer interest in online shopping. Seven percent of YouTube users said they bought a product because they saw ads on the platform.
7. China's first live e-commerce industry standards will be officially released in July
On June 17th, the "Live E-commerce Industry Governance Forum" was held in Hangzhou. At the forum, Zhejiang Internet Merchants Association released the "Live E-Commerce Service Specification (Draft for Comments)," which is also the country's first live e-commerce industry standards. The standard from the perspective of the live e-commerce ecosystem and industrial chain, according to the different participation roles of live e-commerce, respectively, established from the main qualification, bright light, merchants and anchors into the audit, rule establishment, live monitoring, illegal disposal and consumer rights and interests protection and other whole process of the normative system. According to the procedure standards will be officially released in July.
8. WeChat opens MCN to resident
WeChat issued the "WeChat content service provider open resident announcement", the announcement introduced, WeChat prepared to go online content service (MCN) zone, which supports content-type operation services. This is also weChat's first public invitation to MCN institutions, meaning that WeChat commercialization in the service side has taken another step forward.
9.QQ adds the "Shopping Live" feature
Tencent QQ recently officially launched the "shopping live" function, and in 618 to open the "goose to catch up", "goose to heaven", "goose to help farmers" and other special live activities. QQ will invite users to experience new features in the form of online and offline synchronous catch-ups, and will simultaneously open Tencent special, tidal shoe special and snack special.
10. Taobao Special Edition has more than 1 million new registered users in a single day
It is reported that Taobao special edition since March 26 officially launched, DAU (daily live) has now achieved a 10-fold increase, an average of 20 days doubled. On June 15, Taobao's special edition had more than 1 million new registered users.
In addition, Tmall data show that during the 618 period, Taobao special edition C2M merchandise orders increased by more than 500% year-on-year, of which Guangdong, Zhejiang, Fujian, Jiangsu, the industry with merchants in the forefront of orders, sales of more than 1 million industrial belt factories more than 200, sales of more than 100,000 more than 1,900.
11. Suning Tesco will open a "super buyer" live room in Jiyin
Suning Tesco announced on June 15th that it would cooperate with Jiyin in a series of goods, services and so on. It is reported that on June 17, Suning Tesco to create a star sky group will be stationed in Jiyin, the opening of a "super buyer" live room, joint efforts to create a live e-commerce IP.
12. The first live e-commerce research base was set up and the complaint platform was launched simultaneously
People's Daily New Media, People's Daily Smart Media Research Institute recently launched the establishment of a live e-commerce research base. Around the industry data research, professional training, anchor exploration, supply chain construction, consumer rights protection and other aspects of live e-commerce, live e-commerce research base will launch a series of initiatives. According to reports, the People's Daily Smart Media Research Institute live e-commerce research base will focus on industry trend research and analysis, industry standards initiative development, regularly issued live e-commerce industry development report and related data ranking, and on this basis to provide policy recommendations and industrial development recommendations.
At the same time, in order to effectively protect the rights and interests of consumers, when the research base was established, the "National Live E-commerce Complaints Platform" was officially launched on the People's Daily client. The platform by the People's Daily new media joint Alibaba, JD.com, Jidodo, Jiyin, fast hand and other well-known live e-commerce platform, consumers can live-streaming goods consumption process encountered fraud complaints to the platform, the platform will distribute the complaint information to their own e-commerce institutions or anchor agencies, and monitor the progress of the processing of complaints information, timely feedback to consumers, to create a closed loop of consumer protection of live e-commerce consumer protection.
13. Get the app's new knowledge service product "Get the Golden Bag"
Get the app officially released a knowledge service product "get the bag" and supporting the annual membership service. At present, the number of credible respondents selected by the app has reached 200, covering business, health, psychology, education, the workplace and other fields, forming a "carry-on think tank" for users to answer questions. At present, a total of 2000 have been produced to get the bag.
14. Manchu big data: 618 express freight volume up 111% YoY
Data from the National Freight Platform Show that from June 1 to 18, 2020, express shipments increased by 27.10% month-on-month, compared with 211% for the same period in 2019.
According to Manchu big data, during 618 years in 2020, express goods out of Hong Kong provinces and cities TOP5 are Zhejiang, Guangdong, Jiangsu, Shanghai and Shandong, accounting for 64.13% of the country's total shipments, while shipments of TOP5 cities are Shanghai, Guangzhou, Jinhua, Hangzhou and Dongguan, accounting for 22.33% of the country's total shipments, mainly distributed in the Yangtze River Delta, Pearl River Delta e-commerce developed regions.
Express receiving provinces TOP5 are Guangdong, Jiangsu, Zhejiang, Sichuan and Shandong, the top provinces in GDP, receiving 36.28% of the country's total receipts, while the top 5 cities were Chengdu, Xi'an, Changsha, Zhengzhou and Kunming, accounting for 20.38 percent.
On the line, Manchu data show that the hottest express freight lines during 618 in 2020 are Shanghai-Chengdu, Guangzhou-Haikou, Shanghai-Shanghai, Jinhua-Xi'an, Shanghai-Wuhan.
15. Ali 1688 pioneered the digital civilian night market using a "one stall, one yard" management approach
Recently, the Luzhou municipal government and Ali 1688 reached a cooperation, the use of 1688 factory direct supply of new wholesale capacity, to create the country's first digital "night market." Zhangzhou "Night Market Economy" demonstration area of the first phase of the number of investment for 500, night market merchants can apply for Alibaba procurement certification, access to the Luzhou Minmin Night Market exclusive access to a series of services, is expected to solve the future more than 1000 to 1600 citizens employment.
It is reported that the operating code is Ali 1688 for the development of the exclusive capacity of the night market. With the "one-size-one-yard" management approach, each stall can better achieve "operational autonomy". Business code can facilitate the night market merchants quickly apply, the government quickly review, after the application can see their own physical stall information, synchronous access to the Luzhou Min night market purchase area.
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