Do new media marketing must do is WeChat public accounts and microblogs, whether suitable or not, anyway is to do. In fact, sometimes it may not all suit you. So choosing the right channel for you is the most important thing. First, let's look at what channels are new media marketing channels.

The first camp of WeChat public accounts and microblogs, compared to WeChat, micro-blogs are more open, more direct interaction, push is not limited by the number. The second camp live broadcast platform, audio platform, video platform.

New media marketing is not limited to the above content, but also paste bar and other social platforms, beeping screen network, shaking sound, volcanic fire and other video platforms, bean petals, Tianya and other communities, all belong to the scope of new media marketing channels.

First, search engine marketing

Search engine marketing (SEM) is a comprehensive and effective use of search engines for network marketing and promotion of the impact of the method, as one of the main marketing means in the new media marketing, it has a huge number of user visits. Search engine marketing not only makes it easy for consumers to get valued information by using search engines.

And when enterprises take advantage of this opportunity to be retrieved by users can enable enterprises to timely and accurate to the target customer groups to pass a variety of products and services information, mining more potential customers, to help enterprises achieve a higher conversion rate. Search engine marketing on the main model of search engine marketing can be broadly divided into four types: search engine login, search engine optimization (SEO), keyword advertising and bid ranking.

Second, WeChat and twitter

WeChat active users 650 million, a large user base, attracted a large number of gold miners. On the WeChat platform, the new media marketing tools and resources commonly used by enterprises include: WeChat public platform, WeChat personal number, WeChat group, WeChat advertising resources.

Brand activity, O2O discount

WeChat Public Platform:

1, register WeChat public number, as soon as possible to obtain weChat official certification.

2, according to their own positioning, the establishment of knowledge base.

Information in a targeted area can be integrated through professional knowledge management means, to build a convenient knowledge retrieval library, knowledge and the latest social hot spots combined to become the target customer value-added service content, improve the satisfaction of the target customer.

3, strengthen interaction, weekly insight, guess to send small gifts and so on.

4, absorb members, custom privileges to carry out preferential activities.

5, micro-site, more traffic-saving, faster to open the site.

6, micro-mall, on WeChat directly display merchants, and pay.

Revenue has been generated through its data profiles, search engines, advanced business accounts, and third-party applications based on API data. Twitter has also officially launched a new platform for advertising on the site, allowing advertisers to pay for advertising on their Twitter search pages.

Companies sensitive to Internet marketing in China have launched a pilot field of new media marketing on Sina Weibo, including, through viral marketing, to shape brand effects and boost sales. Weibo and twitter, a new type of media, enterprises through daily updates to communicate with you, or launch topics of interest to everyone, while publishing corporate news, products, culture and other business-related information new media marketing, so as to achieve marketing purposes.

Third, Weibo

In the past two years, there is a view that the activity of micro-blogging has decreased, "a lot of people around us are playing WeChat, do not play micro-blogging very much", which is just an illusion. Weibo and WeChat are different in nature, Weibo is social media, WeChat is social IM, so after the Wang Baoqiang incident, the "tourist line" appeared on Weibo, not on WeChat.

On the other hand, those who hold the view that microblogging activity has declined ignore the stratation and penetration speed of China's Internet. Since its launch, weibo's active users have grown by more than 30% for nine consecutive quarters, according to the microblogging company. Weibo and WeChat each have their advantages and disadvantages. On the microblogging platform, the new media marketing tools and resources commonly used by enterprises include: micro-blogging enterprises from the media and micro-blogging advertising resources.

Four, Q and A (know, answer, Baidu Q and A, 360 Q and A)

The question-and-answer platforms commonly used for new media marketing promotions are know-how, answers, Baidu questions and answers, and 360 questions and answers. Baidu Q and A, 360 Q and A has been used in network promotion for a long time, knowledge and score appeared late, but the marketing potential is full.

V. Encyclouser (Baidu Encyclouser, 360 Encyclouser, Interactive Encyclouser)

Often used for new media marketing and promotion of the encyclodedi platform has Baidu Encyclouse, 360 Encyclodedes, Interactive Encyclodeddia. Encycloddia platform is the "old media" in the new media, but its status is still unshakable.

Six, live (show guests, peppers, a live broadcast)

The biggest feature of webcast is that it is intuitive and instantly interactive, and has a strong sense of generation. When the network broadcast and the Internet financial combination, the webcast in the information disclosure, user communication, publicity and other aspects of access to a large number of hands.

Seven, short video (jitter, second shot, beauty shot, volcanic fire, etc.)

Short video and small video content are experiencing unprecedented growth, but so far the growth of short video and small video content has not peaked. According to the data, 69% of Internet traffic will come from video consumption by 2020. Now, many brand owners have also begun the strategic layout of their video content, which mainly includes: brand introduction, brand promotion, product promotion, increase user reach, promote user engagement, business promotion.

Eight, SNS marketing

Advertisers are more skilled in the use of interactive media, more clear understanding of interactive media characteristics, the ability to grasp interactive media than in the past has been significantly enhanced, there have been more and more advertisers to show the recognition of SNS marketing, SNS marketing applications are gradually normal. In the middle of the mainstream social networking sites, many brand advertisers shine among them.

Nine, forum marketing

As this form of forum marketing began to be contacted by enterprises, many enterprises still have a blind spot in understanding. Mistakenly believe that in the forum through speculation or post on the forum a number of posts to promote the product. In fact, the network hype for the long-term building of corporate brands, speculation is not a long-term effective way to promote.

The real effective forum promotion lies in the degree of interaction among netizens: how many independent IDs participated in the discussion, how many netizens reprinted posts to other forums, which is the core value of forum marketing. That is, interaction is the core value of forum marketing. Forum marketing is the use of forums as a new media for a series of marketing activities.

That is, enterprises with the help of the forum this network platform, through text, pictures, videos, voice and other release of enterprise products and services information, to establish their own visibility and authority, so that the target customers more deeply understand the enterprise's products and services, and ultimately achieve the promotion of corporate brands, deepen market awareness of the marketing purposes.

Audio (Himalayan)

Compared with overexploited open-screen (visual) advertising, audio closed-screen features, more effectively let brand information reach users, which is the key point of audio marketing.

Another feature of audio is the accompanying style, compared to video, text and other media, audio has a unique accompanying properties, do not need to occupy the eyes, so it can play the greatest role in all kinds of life scenes. The audio platform is marketed as follows:

1, audio content embedded ads: choose the target audience set of audio programs for advertising implantation.

2, build audio self-media: brand directly into the audio platform, establish their own audio self-media.

3, planning customized special programs: according to brand characteristics and product characteristics, with specific anchors to customize the program, through the setting of fan privileges to accelerate marketing conversion.

Eleven, self-media marketing (excluding WeChat public platform)

The self-media platform here includes: QQ public platform, UC self-media platform, short book, headline number, penguin media platform, Sohu public platform, dot number, hundred number, NetEase, Phoenix media platform and so on.

The purposes of these self-media platforms are as follows:

1, with a wider range of exposure to improve brand awareness

Some rely on the news client or portal and other own ecological system, with a huge flow base;

Some are search engine information sources, not only can share a cup of search traffic, but also a new channel of brand public relations;

Some will recommend high-quality content display, often to self-media accounts to bring considerable traffic exposure, and easier to cultivate a loyal group of fans on the platform.

2, the new position occupied: from the media platform pattern changes, occupied in advance, not to be out of the opportunity.

• Learn more about new media operations WeChat money-making knowledge please pay attention to Qin Zhiqiang video number.
  

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