Crow's school captain's work

First in the micro-signal Crows captain

WeChat ID:CaptainWuya

Just past April, it has been a mixed month for Station B.

On April 17th, station B's market capitalisation broke through for the first time$10 billion,Chairman Chen Rui's goal of "breaking 10 billion in three years" was achieved in just one year.

B Station's stock movements over the past year

Throughout March, the daily usage time of Station B users soared from 77 minutes at the end of last year120 minutes,Live users reached 190 minutes, a full-scale crush of the fast hand shaking sound.

Now in addition to hand tours, Station B has become the app with the highest daily usage per capita.

During the outbreak, there are many people choose to watch the house on the B station cloud, cloud bungee, cloud learning, cloud shopping, cloud music festival ...

 "Visit two luxury homes worth a total of 330 million yuan in the forehai of Shenzhen" video
Many netizens tweeted that they were "coming from 150 million."

In the past or a secondary website, people asked "B station can see what?" "And now people just ask"What else can't be seen on Station B?"

In March, Zhou Shenzhen sang a song on variety show "The Year of the Singer.""Dara Collapse Bar", and then the playback volume exceeded 100 million times, and its original was created by B station UP main ilem, byVirtual GoggieLoweHeavenly, words and songs.

Apple CEO Cook has sent birthday wishes to Vita Jun, an 8-year-old Chinese schoolboy, after he opened a stall at Station BPupils Teach You To Learn Programming3.8 million times.

As many people have said, starting with the New Year's Eve party, Station B broke the circle and began to move towards itNational APPgoal to move forward.

But on the other hand, some netizens say that the head up owners of Station B are experiencing unprecedented"Hunting."

In April, gourmet UP owner Xu Dasao was hammered"Swindle"Xu Dasao announced that he would donate all proceeds from the first issue of the chicken leg video to Li Wenliang's family, resulting in the 10 million-volume video.Station B incentive income is only 4855.31 yuan,It attracted a lot of shelling.

Xu Dasao sunburned the detailed income list, followed by a few hundred more

After the fraud continued to ferment, B station officially came forward to prove that its income is not a problem, Xu Dasao regained his innocence, but also donated 120,000 to the medical team, but suffered an incomparable public opinion blow,Finally choose Hugh more.

"Xu Dasao" clarification video

At the end of April, it had 5.6 million powders of UP ownersThe witty party sister.Send a video saying,She was hacked and blackmailed.Hundreds of G of video footage have been tampered with and encrypted, and if you want it back, you have to pay a ransom.

Similarly, there are "Nazu grandmother" was hammered to join the Japanese nationality, wizard finance was hammered plagiarism know the washing draft, Ji Yuan was hammered to eat fake food,Dozens of head UP owners were attacked with "real hammers."Some of them have apologized for their mistakes, while others have clarified the disinformation.

The UP Master Hammer is just a microcosm - as Station B continues to break down, one crisis after another tests this thriving content community:

For 10 consecutive years more and more heavy losses, B station users and rice circles tear each other, the top 100 UP main frequency roll over or even stop more, watermelon video on the UP master's heavy gold digging horn ... ...

B station old users 怼 B station rice circle content

It can be said that station B in the 2020s is walking on the tip of the knife.

Chen Rui, who is at the helm of it, looks like a rather Buddhist "little fat man".

Will the B station of the future go up or down? Station B will become China's largest interactive video community, or online mobs"Give up a body, dare to pull the hundred off the horse"A place of revelry?

Perhaps the key to understand the next decade of Station B is hidden in Chen Rui and Station B in the past decade.

01

After the 1980s, China introduced a lot of animation works from Japan, such as Iron Arm A Tongmu and Detective Conan, until 2004.Control overseas animationBroadcast policy introduced, accelerate support for domestic animation, huge demand for animation began to shift from television to the Internet.

In the early 90's, Chen Rui, who was still in his first year, got the first comic book of his life, "Sacred Warrior Star."

In Chengdu Seven, he sat at the same table as Wang Xiaochuan, the later CEO of Sogou, and Xiaochuan, the schoolboy, rated him"The scum of watching comics every day."

Wang Xiaochuan and Chen Rui

Chen Rui joined after graduating from university in 2001Jinshan Software,became Lei Jun's underse.

At that time, he often the company's fiber optic network secretly download cartoons to see, but colleagues know very little, after all, adults to see animation more or less appear "childish".

In many people's eyes, Chen Rui is a life"Confused"people.

He bought a new house in Zhuhai, returned from a business trip friends drove him home, asked the address he face, called his wife: "Where is our new home address?" "

While working in Jinshan, the boss Lei Jun will even remind Chen Rui that the tie is not tied, the suit is not worn right.

Later got Jinshan's option, because he is not good at operating stocks, he pressed the wrong zero, ten million Hong Kong dollars option to toss into 2.4 million.

Of course, he is not a lazy person, in Jinshan with 360 pairs of pinching tense moment, he will be in Chinese New Year's EveChinese New Year's Eve the same day, while the opponents are on holiday, the team emergency recall company, suddenly launched a new product.

Just three Yuan life brought about by the pressure needs to be solved, he will be a person in the company left until midnight to see anime drama decompression.

A VC investment manager said,Chen Rui's character is round, like a ball,Maintains a subtle sense of balance, no attack.

He is not a long-term ambition from the beginning, but to a certain stage, will be pushed by fate to make a choice.

And station B before and after his encounter, as if it were the same.

In 2006, employees at Japan's DWANGO made a software to counter the impact of YouTube in the United States.NicoNico animation, known as "N Station",One year after it was online, it had an average monthly view of more than 100 million.

Then-Japanese Prime Minister Shinzo Abe's debate was broadcast live on N-stations, and the impeachment screen released by netizens flew over the prime minister's head with a 360-degree wraparound screen.

The Japanese prime minister of the year broadcast the debate live on Nico Nico

NicoNico deeply influenced two young ChineseXilin and Xu Yi, founders of AB Two Stations.

In 2007, AcFun was born, xilin and Xu Yi in the same QQ group, the niconico on the secondary works uploaded to the country.

The following year, Station A mimicked Japan's N StationImpeachment player,Became China's first impeachment website.

The early A station all rely on the elder users to operate spontaneously, under loose management, A station produced a large number of "secondary content" producers, these early UP master produced a lot of interesting content, such as the Fu fu head's anger, Blue Xiang excavator and so on.

But Xilin is not good at management, has given station A to three station managers to operate on behalf of.

404 is the norm at Station A

Since June 2009,Station A employees broke out infighting,The web page has also been ind accessible for more than a month due to a machine failure.

June 26, A station early users, technical youthXu YiOff.From Station A, it took three days to set up a makeshift impeachment video site, Mikufans ("Fans of the Future of First Sound")The predecessor of Station B,Positioning is the "back garden of Station A" and the spare tire in the event of a station A downtime.

In early 2010, Xu Yi knocked down a few lines of code and changed the name of the website MikufansBilibili, from his favorite "a scientific super-electromagnetic gun" female masterMika Misakanickname.

From March to May of that year, the atmosphere at Station A deteriorated, with chaos and a brush-and-blow incident, with a large number of videos appearing in the "The best bullet station on the mainland, bilibili.us" and "the largest bullet station on the mainland, acfun.cn".A large number of UP owners left and flowed to Station B.

Shortly after Station A resumed operations, Xilin was priced at $4 millionSold station A, the acquirer Chen Shaojie used station A to guide the flow, hatched a live fish fight,This was followed by a change of hands at Station A, which has since embarked on a chaotic decade of changing management and majority shareholders.

SameXu Yi resignedThe work of a financial software company,Full-time into Station B.

Xu Yi and three small partners living in a house in Hangzhou, more than half a year, the total number of contributions is 1500.

Station B doesn't go online: What was Station B like ten years ago?

"At that time, the station's most popular video, click-through rate is one or two thousand, with the original ability of the people are particularly few,Once there are good original videos, it's possible to hang them on the home page for a month. "

At that time, Chen Rui, is experiencing the "least happy" period of life a gray time.

After leaving Jinshan, he set up "Shell Security" was not successful, and then merged with Fu Sheng to set up "Cheetah Mobile",Chen Rui became the Cheetah No. 3.

Chen Rui, who doesn't like "fighting", has been fighting 360 90 percent of the time.

In order to avoid war, he even took the lead to do cheetah edge products, what Jinshan T disk, video micro-look, do not touch anti-virus, a touch of anti-virus on nausea.

"You'll find that time when you can't feel the kind of purpose and dreams that drive him." His colleague at the time, He Yandan, said.

And just then, he found Station B, which happened to be a lot of classics that year, Fate / Zero, Sword God, Evil Crown... He looked at it all.

"I was under a lot of performance pressure,Apart from working every day, it's only a little fun to be on Station B,It's been almost a year in a row. "

His hobby can not be understood by those around him, he recommended the impeachment screen to his peers, friends asked what this is ah? The words blocked the video.

A year later, Chen Rui first sent an e-mail to Xu Yi, then flew from Beijing to Hangzhou, to Station B "headquarters", Xu Yi wearing pajamas, in the rental room to meet him.

At 3 a.m., Chen Rui asked a question: "Do we want to be a fan's club, or do we want to be a company in the future?" "

Xu Yi stared at Uncle Meng, who was 11 years his age:"At least a company as big as Shanda."

"Then I'll invest in you."

Just finished not very assured, Chen Rui asked again: "Do you know how big Grand?" "

"There have to be at least a few buildings, " Xu said. "

Today's Station B headquarters building can no longer sit down

After this meeting, Chen Rui became an angel investor and business consultant for Station B, and also helped find the administrative and accounting.

But in a later interview, Chen rui said: "Compared to other projects,It's the least like anything that can be made into a company."

In 2012, Station B began to surpass Station A, with an average daily page view of 600,000, while Station A had only 300,000.

In 2013, Station B users exceeded 10 million, but no mainstream media reported it.

To this day, many people do not understand why Station B is on fire.

Chen Rui's answer is:Lonely.

A lot of people are running to station B on the impeachment screen:

"When a person has nothing to do, open Station B and watch the impeachment float by, like a lot of people watching a video together.Even if there is a mess of scolding war, it is better than a person in the cold. "

The answer to the question "What does a B-stop impeachment mean to you" is:Partner.

In 2014, Chen Rui made perhaps the most important and crazy decision of his life.

Cheetahs were about to go public in the U.S. when Chen Rui told Fu Sheng, I'm leaving.

"Is it so urgent?" It's on the market right now. "

"Hmm."

Chen Rui had to give up his hands soonWorth hundreds of millionsThe vast majority of options.

Recalling it years later, he said:A man can only ask for one thing in his life, and he can only give up and choose.

"I told my friends before I quit Cheetah that I was going to do anime. She said: I have known you for many years do not know you like anime!That's when she looked at me as if I were out! "

But he eventually chose to turn love into a career, and at this point he was by no means "confused".

At the end of 2014, 36-year-old Chen Rui joined Station B, a "small break station" with only 30 employees.

Xu Yi Weibo

In the first year of entering station B, Chen Rui has completed the application for video license, non-compliant content and other work, opening the copyright era of station B.

And station A is because these did not do a good job in time, not less by the government regulatory authorities, was fined, rectification many times.

In 2016, Station B had over 100 million active users, more than a million active UP owners, and tens of thousands of users posted videos every day.

The gap between AB's two-stop daily users is widening

Chen Rui's law for cultivating B-station ecology is:Set good rules and thresholds, rules do not interfere with users, only do a good job of service.

For example, it was once called "China."Otaku college entrance examination"Members turn positive 100 questions;

For example, "Little Black House", there are senior usersCommission on Discipline Inspection.

Station B violation content blocking mechanism

Under the premise of "wind discipline", the whole development process of Station B is divided into three steps:

Core crowd grabbing, → culture cultivation, → spread of community groups

Today's Station B has basically completed the first two steps and is taking the third step.

However, to put it beautifully, Chen Rui always has to face a problem is: just rice.

Can Station B, which has lost money for 10 consecutive years, make money? How do you make money?

Station B lost $1.3 billion last year

If the business logic doesn't hold true,A good "community" is a castle in the sky.

And want to correct the meal, the first point is how to distinguish themselves from other APP, so that B stand in China's Internet ecology to occupy a uniqueRare ecological bits,Reuse favorable terrain for farming and harvesting.

B station still rely on secondary road? No, the proportion of secondary in Station B has been reduced15-20%，As early as 2018, animated pantomime has been squeezed out of some of the most popular sections.

B station 2019/2018 hundred UP main partition changes

B Stands in the Chinese Internet Legion, plays a unique role.

If Station B can develop healthily, it will become China's 2020s"King of Video."

And the video battlefield, will be the next 3-5 years of China's content industryExtremely.importantBlue SeaBattlefield.

02

In 2012, the junior tomato signed up for an account at Youku to post a video of his own game, but when it hit the most, it didn't exceed a thousand.

In 2013, he moved the video to Station B, which received a huge response, including the famous pokemon commentary you've seen so dead.It reached 200,000 views on the day of its release.Leaping to third place on the day, it also directly inspired his creative enthusiasm.

In April 2020, the old tomato, which had become a Fudan student, became againThe first 10 million fans in Station B history.

One day at the end of 2019,"SurfIng Plath"Already more than half a year of public numbers, each issue of one or two thousand readings is not much better.

On December 6th he moved to Station B and released the first video about the investment story behind "National Husband" Wang Si-chung.

I didn't expect thisThe first issueThe video flies into the sky,Nearly 2.5 million plays were played.

In many people's eyes, today's Station B is like the public number of the year, is a beach landing virgin land.

But as for why Station B has this"Dividends",A lot of people don't go into it, there's cheap accounting.

In fact, if you care about the development of China's content industry, you will find that several areas of China have long been a piece of the Red Sea:

In the field of pictures, there are public numbers, today's headlines, knowledge, microblogs;

Audio field, there are Himalayan, dragonflies, lychees;

Short video field, there is shaking sound, fast hands;

Long video field, there are a variety of live software, there is Youku Love Qiyi Tencent (referred to as You Ai Teng).

Each carrier has its own length, and when you see the advantages and disadvantages of them, you naturally knowWhy the "B-Stop- Medium Video" field is rising:

Graphic.field, the biggest disadvantage is that reading has a threshold,Getting pleasure through text reading itself requires training"Can't finish" "can't read" is the biggest hidden danger, so the public number will easily be short video to take away so much traffic.

So why is this, the picture still made China's largest content APP? Because the picture has three highs: high creative efficiency (Code wordEasy, low production costs, high dissemination efficiency (easy).Forward.diffusion), absorption efficiency is also very high (Fast.Reading can absorb about).

In the age of short videos,The Public is gradually becoming a field of deep reading,Those who have the ability to enjoy a complete narrative, a high density of information, and deep thinking will stay, consolidating this trend and not being able to stand the gradual exit.

These years, a lotTens of millions of plus-level burst articlesIt's all long texts, and it's always confirming that.

Audio.The biggest advantage in the field is that you don't take up your eyes and absorb content while doing other things, such as commuting and cooking.

And its biggest disadvantage is not to occupy the eyes, when a person wants to concentrate on enjoying a period of entertainment, audio oftenIt doesn't provide enough pleasure.

Short videoIn the field, the greatest advantage is the "kill" fragment time, providing a full range of audio-visual entertainment and instant refreshment, and high creative efficiency, high output.

But its biggest disadvantage is that it can't carry any depth content - I've seen a lot of people who pay for knowledge run to shake a minute to talk about a knowledge point, and it's famousKnowledge Short Video,But it's really a little shoe for them.

High qualityLong video(film, documentary) from audio-visual entertainment,The perfect solution is to illustrate the lengthy depth of content.But its problems are: large investment (tens of millions of dollars), low output efficiency (one in one or three years), and the user a single time longer (twice the speed of watching a TV series also takes more than 20 minutes).

And what can Chinese video, that is, 10-30 minutes of video, bring to China's content industry?

Many members of the public will change the old public article into a medium video to Station B, typically representing a semi-Buddhist fairy,When some articles become medium-video, they play more than they read.

The video solves a sore point in the long picture:Lower thresholds, zero reading impairments, fuller visual occupancy,Audiences can "read" with less thought and imagination.

And compared to short video, medium videofreed up a lot of content producers,Let more knowledgeable and insighted people have space to express more "dry goods" and serious content, avoiding the tendency of short videos to entertain the eyeballs.

Compared to long video, medium videoProduction costsAlmost a small, 3-4 person, a week can produce a ten-minute video, a little shorter and faster.

The cost is heavier than the picture, but it's nothing compared to a long video crew.

So comparing the various media forms, the advantages of video are:

Lower costs

Take up a shorter period of time

Express deeper content

Presents a richer audio-visual experience

It can be said that inAudio-visual entertainment, length of time occupied, content depth, production costsAn ideal balance has been achieved in these four dimensions.

Polar Labs counts top 100 for the major divisions of Station B The median video length, you can see that several areas of the head have more than 50% video lengthMore than 8-10 minutes:

In the past, the whole of China's content ecosystem, so that many industries in the belly of goodsFolk master,Didn't get a stage to show off your talents:

On WeChatPublic No.They are updated like old yellow cattle, but often can only harvest a million reading volume, it is difficult to rise powder;

In.You know,Even if they create a high praise answer, it is difficult to cash out;

In.Shake your hands fast,They couldn't even finish talking;

In.You Aiteng,Personally made videos don't get the chance to be exposed by the platform.

China has a large number of folk experts who need both"High flow × depth to × exposure powder × be feasible"platform.

China's more than 1 billion content users also need to find a new kind between over-entertaining short videos and knowledge payments that claim to be useful and "IQ tax""Useful and interesting"how time is consumed,A kind of entertainment without guilt, a kind of relaxed learning.

And that's itB station "post-secondary" era can also break the circle of riseThe real reason:

Folk master covers all areas of medium video

Docking.

Consumers' entertainment deep learning needs

And Station B is faster than You Aiten, faster than Shaking Voices,The future can also happen to be the secret of riceIt's here, too.

Today's Station B is home to more than 1 million UP owners,For every 125 B-station users, there is one UP master,The average UP master releases 2.8 videos per month.

The video on Station B,Nineties of them were contributed by the UP master.

This leads directly to Station BThe cost of content is much lowerVideo sites such as Ai Qiyi.

How does Station B just cook? There are just a few of them:Games, advertising, e-commerce, live streaming, large members.

In the past, it was said that Station B was a gaming company in a bullet-covered suit, with game revenue accounting for the company's revenue in 201783.4%。

But Station B has been trying to reduce its reliance on the game, finally putting it in the fourth quarter of 2019Game revenueThe ratio has dropped43%，AndNon-gaming revenue(The other four) accounted for it57%。

But no matter which way of eating, all rely on station B further break the circle growth, can letTraffic advertising, e-commerce with goods, live reward, large number of membersFull flowering.

B station day active users only shake 1/9

And on this commercial map,The largest pool of traffic that attracts a wider audience is now the largest and most comprehensive chinese video interactive community in China.

Station BAlthough in homemade animations, documentaries,But you can't just rely on long videos to sell big membersThe result of the copyright competition will only be a blood loss, and it will be difficult to form a community.

Station B alsoCan't walk pure game, pure live broadcastroad, because this part of the user growth can only be from the tiger teeth, fish fighting and other platforms tiger mouth.

There is a clear revenue gap between Station B and the three major live streaming platforms

Station B can't spend as much as YouTube, making $15 billion a year in advertising, because Station B promised from the start"Never put a patch ad on it."

YouTube has a wide variety of advertising formats

B station's basic disk is: in the big pool of video, let all kinds of profit models more flowering.

But the premise is that you get this platformCan stayTired to do video, "white" to you to do flow pool water storage UP owners.

There are only two reasons why an employee should leave:Either the money is wronged or the heart is wronged.This applies to UP owners as well.

In terms of money, Station B is not doing well enough at the moment.

Station B gives UP owners a variety of incentives for famous purposes, such as"Charging Plan"(Fan appreciation) has been going on for two years and still can't help UP Master hedge production costs.

For example, B station creative incentive plan, each 10,000 playback is about 20-30 yuan reward, He students in doing 20 videos, with 100,000 powder,The total revenue of the platform is less than 10,000 yuan.

UP Master Movie Hurricane, 200,000 fans a year,6.18 million playbacks, the platform revenue of 18,000 yuan.This obviously does not feed a photography team working in Hangzhou.

For head UP owners, the most realistic mode of just-in-time is to pick up their own video soft wide.

Like a shaker, a meal that shakes just like a voice, you just have your meal.

It has been announced that the UP main single-issue video quote for a fan number TOP 10 has been reached995,000.

At present, Station B is more tolerant of this kind of "public soft wide" mode.

The entire video community at Station B may evolve in a direction similar to that of the PublicDeep Original Content and Deep Just Ricedirection of development.

And it's not just Station B that's eyeing this fat meat, it's also the B-stop, the B-video and the headline-grabbing watermelon video.

It is now most active to dig the foot of the wall from Station BWatermelon video.

Station B, for example, has more than 6.8 million powdersDirector of the factoryJust sign up for watermelon videos.

Watermelon video may also gain a foothold in the video field, becoming top 2 outside Station B, but it has more middle-aged and older users, lacks impeachment community culture, (headline) video recommended playback volume fluctuates greatly,Unless you smash the money to dig a corner, it won't appeal to the B-stop head UP master.

According to some UP main news, watermelon creation incentive is only higher than Station B10%。

Watermelon, knowing B video, etc. do not pose a real threat to Station B for the time being.

The real threat to Station B comes from within, from the self-challenges that come with all platforms breaking the circle.

03

Starting in 2017, Station B has emerging as a non-existent area called Station B"Hammer Man Zone".

That year B station UP master "squirrel can not beat hamster" issued a "real hammer" video, frame-by-frame analysis of the fighting fish a brotherLuBenweiThe game hung up, shocking the entire e-race circle.

Lu then denied that, threatening to "give you 5 million if there is a real hammer", but onlookers did not believe it.

Two months of scuffles,Lu Benwei was banned by the fighting fish for inciting fans to attack hamsters.Since then by CCTV named and criticized, completely cool.

And at Station BThe hamster, which set off the hammering, rose in popularity after that,Sign up for a live broadcast for all.

Until June 2019, Station B UP owner "Mister, Old Hundred" sent out an 80-minute technical video proving that the hamster hammer LuBenwei's analysis video was wrong, hamster'sThe image of justice began to collapse.

Four months later, the hamster apologized to Lu Benwei, and the screen was full of "dog thieves".

Screenshot of the apology video posted by the hamster at Station B

The hammer man is hammered,The play has since been repeated in The Hammers area of Station B.

Some dedicated hammerers, such as "TOM Cousin", hammered down a million powder UP owners, their own fans rose from 500,000 to 800,000, and then he himself because of "sell rotten fruit" and other issues by several UP main hammer.

UP master old Jiang Ju rely on rough statistics, the whole series of eventsTotal playback reached 30-50 million.

B Station Wind Shadow Lion Hammer TOM cousin video screenshot

On Station B, it's called"Set-up hammer man".

From 2019 to the present, with the continuous expansion of Station B, the situation has not improved, but has become more and more serious.

From the witch financial plagiarism in February, to the recent more famous Xu Dasao "fraud" incident, someone took stockThis year B station hammered the well-known UP master, more than 20, mostly the 100 UP master:

Indeed, there are some bad BEHAVIOR UP master hammer, such as sitting on the copywash, smearing China, but not all "mistakes" are so serious, and there are some "hammer people"There is no real evidence,But set off round after round between the size of up owners and fans, and even some UP master choiceStop more, de-station.

As long as the hammer man can let the little UP master quickly rise powder"Fortune Password"- Hammer to the double collection of famous and famous, hammer wrong delete post apology, low cost return, foreverThere is no guarantee that the Hammers will be 100% out of justice.

B station UP master "carbon fiber straight man" has sent three consecutive video hammer TOM cousin

"Hammer man" is a means of self-examination between users, but who should hammer, who should not hammer, this matterIt's not all up to the users to judge for themselves,Because anyone can use the plausible "evidence" to bring rhythm, hammer the head up the main, take the opportunity to circle powder on the top.

Chen Rui's character does not like "dry war", but when B station becomes a big platform, the user's "dry war" must have oneNormal, fair solutions:

Hammer District video how to judge, how to send?

What magnitude platform should be involved in the amount of playback, how should I intervene?

How do hammermen and hammered parties take evidence and how do they arbitrate?

What kind of "crimes" once found, UP Lord should be "automatically" banned, sealed, transferred to the judiciary?

What kind of punishment should be accepted for falsehood?

Station B can't just "enjoy" millions of UP owners "powering with love" and volunteer to contribute to the platform Video,Save a lot of money on content purchases for the platform,But these for the platform to contribute to the UP master as an "outsider" the same treatment, things do not matter their own high hanging.

Any platform gradually break the circle, will be in a mixed state of fish and dragon, the key is how to guide and manage.

If the Hammers are allowed to develop indiscriminately,It's only a matter of time before the ever-expanding upper-level and out-of-control group violence seriously damages the community atmosphere at Station B, and it's only a matter of time before the UP master stops, exits, or leaves.

A video of Nadzu's grandmother being falsely changed to a Japanese nationality

If Station B can continue to expand the growth of the circle at the same time, do a good job of impeachment, commentary and hammerman video management, then it is China's first month to live more than 100 million can also be benign interaction of the super-large community;

Otherwise,Marine black powder across the pods, big V out of the know, while tearing×"Community expansion d'or bad"A look at the front of the car.

Someone asked Chen Rui: How to make creators and users always keep the first heart?

Chen Rui's answer is,"Just let the first-timer be my up master."

Although the current star-making movement at Station B continues, if one dayThe rate at which new people hatch traffic decreases,Even if it lags behind the speed of the damage caused by the hammer explosion, the base plate of Station B will break the foundation.

In fact, there is no lack of love between the UP owners of Station B, such as Zhu Oncean borrowed his more than 200,000 Apple Mac Pro console to his classmates to shoot videos, such as ten-tone boyfriend -LKs-Linked 11 UP owners together to chat about their own video devices.

Station B is owning a Chinese Internet platformThe youngest and most educatedThe average age of a group of users is 21.5 years, and the proportion of users with an undergraduate degree exceeds that60%，10% higher than other APPS.

In li Dazhao's words:

Young people, the king of life, the spring of life, the flower of life also.

Such a group of users, their "loyalty" to Station B is also frighteningly high, Station B new members registeredMore than 80% remain active after 12 months,The retention rate of platforms such as Ai Qiyi after 14 days is less than 60%.

This is the proudest ace in Station B's hand.

Throughout 2019, the country's mobile Internet sector cut the "user time" cake is getting smaller,Only the cake in the mobile video field is increasing,And Station B is the fastest growing platform.

In fact, station B will live a single month in 2019Revenue contributed by users to Station BReached 52 yuan, has been on the Chinese Internet APPThe first echelon.

B station a single monthly living contribution market value of 518 yuan, contributing annual income of 52 yuan

B station users (more than 1000 yuan).High spending powerIt's also far more than shaking, fast hands.

In the next decade, Station B will still be full of good cards to play.

"What we're doing is not good content, it's one," Chen saidthe mechanism for producing good content,The soil is good, and all kinds of flowers can be bloomed on it."

But for now, the real "good mechanism" is much more than the content mechanism of Station B nowIt's much more complicated.

We hope that Station B will become China's best interactive community of Chinese video, so that more knowledgeable people here to find a home, so that more people through the video to feel the joy of cross-border learning, to Chinese a "turn to more teachers", and truly realize the "intellectual equal rights, free circulation" opportunity.

But to create such a "Garden of Eden", Station B still has many problems to solve:

How do you accommodate more new users while maintaining the community's "original" values?

How can I motivate the core UP master to continue high-quality output?

How to prevent the head UP main monopoly traffic, and constantly push new people out of the circle?

How to manage the public opinion order of each video partition?

How does the platform turn a profit?

……

Chen Rui liked a song co-written by many up owners, "9981", which included a lyric describing Sun Wukong:

"When I carved the pool, I didn't think much about it."

In 2020, Chen Rui and his Station BIt's time to "think too much".

As he himself said:

If we don't act on our own,

It doesn't make sense to complain about people.

At least, don't put our favorite world,

Give it to those we despise.

The Crows are finishing the edits

First on WeChat Public: Captain Crow (ID: Captain Wuya)

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Resources:

Late LatePost: People Close-up- Ordinary Man Chen Rui: Defending Station B

Shun to capital: Why is Station B worth $10 billion? Ten thousand words to explore the post-90 investors in the eyes of the B station . . Shun for industry observation

CITIC Jian investment securities: Beep mile: from the niche to the masses, diversification scenario enhances the potential for monecuration

Phoenix Technology: The second yuan decade floating, why the final fall is Station A rather than Station B

Slightly large reference: The core and boundaries of Station B

Internet and Entertainment Monsters: Station B has no natural enemies

Understand the notes: full of "angry" B station new users, the down may not only BEP master

New list: Station B is still losing money, but some up owners have been into a million years

Captain Crow's video lying online at Station B!

Little friends are interested in be sure to give us a show!