The resumption of work was "pleasant" and Tesla's U.S. public relations team was disbanded

At the end of the 11th National Day holiday, we are from foreign mediaElectrekTesla has officially disbanded its core public relations team at its U.S. headquarters, retaining only a few PR managers in Europe and Asia, it learned. Later, Tesla executives also turned toElectrekThe reliability of the message was confirmed. Although the 11th National Day is China's exclusive holiday, but before the start of work suddenly saw such news, do not know how China's Tesla public relations staff mood?

Tesla became the first independent company among the world's auto companies and even technology companies not to deal with the media. It also means that TeslaCEOElon Musk·Musk (Elon MuskPersonal tweets (TwitterIt will be Tesla's official response. Tesla will no longer respond to media inquiries, turn off receiving mailboxes and become a single-line exporter“Heterogeneous.”Company.

There had been a premeditation, and executives were leaving one after another

In fact, from last year12Tesla has been interested in tweaking its public relations team since the start of the year. Keeley, Tesla's head of global communications·Su prezio (Keely SulprizioIn2019Years.12He officially left his post at the end of the month and has been out of control since then. The entire public relations team staged a collective transfer, departure tide, seemingly righteous behavior, in fact, Tesla masterminded.

Tesla's top public relations staff during the outbreakAlan CooperBy the company's arrangement was transferred to the position of demand production director, the time soon left on their own. Another senior PR managerGina Antonini, adjusted to the position of Director of External Relations and Employee Experience at Tesla and still works in the department. Communications managerAlexander Ingramhe was also transferred to head of content at Tesla Design Studios.

This.4In January, Tesla's last senior global communications manager for the U.S. teamDanielle Meister, formally leaving. So far, Tesla has completely disbanded its U.S. public relations team. Musk has not responded officially to the action, but has often revealed his sneer at the media in previous interviews. He has lashed out at false reports in overseas media on Twitter and even expressed strong dissatisfaction with the title of "billionaire", perhaps one of the main reasons he shut down america's public teams.

Musk knows what he wants

As a result, Mr. Yang Xueliang, vice president of Geely Automobile Group, said on Weibo:“All right, cool in the back of your head.”Tesla's unusual disbandment of its public relations team has caused not not only in the ring, but also in the entire technology and e-commerce sector. From the previous brain-computer interaction system, Mars colonization plan, already know his madness, this time the behavior is no wonder.

Previously, marketing industry mediaMorketingA list of marketing spending in the automotive industry has been released, showing some of the car companies2019marketing expenses for the year. Volkswagen Group (excluding Audi, Lamborghini) to1620.45Billions of dollars in marketing costs ranked first, Honda, Daimler ranked second and third, respectively. Tesla's marketing costs are only1.86Billions of dollars, even Geely's marketing costs are more than Tesla's20times, up to43.32billions of yuan.

So save1.86How does Musk intend to use it, subsidizing car owners or investing in Starships? Regardless of how it is ultimately used, Musk's actions are entirely unspoiled, and have even generated a lot of discussion in the media world. As an appearance brings its own traffic, Twitter brings its own topic“Net red”Musk, for his part, could not have been more appropriate to be Tesla's publicity man. Can't help but remind me of that year Gree air conditioning Dong Mingzhu rebuked the heavy gold invited the star to shoot advertising public relations manager, and later his own heroic deeds for his own endorsement.

As can be seen from the actual situation, the previous self-ignition events,Model 3Quality issues, crashes, etc., Tesla's U.S. public relations team did not do a good job of solving these crises. In the end, it was Musk's evangelist, and Musk thought he could handle the problems himself. Moreover, for now, Tesla's early stages have been completed and it is already technologically ahead of the curve; the diversification of self-driving and all-electric vehicles has been targeted; and the most important direct-selling model, the user experience-based business model, has become a system. Tesla really doesn't seem to need the help of a PR team, and Musk's personal lead and the tech giants in his name alone are enough to make the best ads for Tesla.