Social media presents the "blue sea": blue becomes the mainstream color of marketing
Compile Angel Meng
Author Baylor Cherry
For example, the chat software Skype legacy website page is gradient blue, which effectively conveys a sense of innovation. Unlike red and orange, blue gives the company an attractive sense of stability, with a bit of warm color, creating a strong color complement for blue, creating a visual effect of energy and passion. The new version of the site still contains blue elements such as CTA buttons placed on a blue-gray background, making the company's website look stylish and modern.
In addition, such as the popular social media Twitter, its website home page and mobile apps are dominated by blue elements.
The bright blue bird is Twitter's signature pattern, the light blue background blue represents the sky, the bird in the blue sky soars, giving the impression of "swimming". Blue is also a reliable symbol, meaning that users can rely on Twitter in real time to get real and reliable hot topics and news.
Facebook, the world's old social media software, for example, has blue-based colors on its mobile app icons and PC-side sites, as well as chats under it.Facebook is blue because its founder, Mark Zuckerberg, is red-green-blind, and blue is the clearest color he can see.With blue's ability to facilitate communication and interaction, which directly affects how often users use it, it seems not surprising that Facebook has more than 2.2 billion monthly active users.
First, the use of blue its color to attract customers.Blue website will bring good feeling to visitors, blue itself is like an invisible welcome, welcome users into a friendly environment, no boredom and no anxiety.
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