The catering industry continues to shuffle.

For the "eaters get the world" catering industry, all year round around the flow of people into the shop to do articles. Although merchants do their best to play promotions, push new products, save word of mouth, do push, but it is inevitable that "lose money to earn a drink."

According to a 2016 Report by the Culinary Association of China, 22.1% of the top 100 restaurants have closed some of their underperforming stores, and more than 14 trillion restaurants are rapidly shuffle each year at more than 70%. At the same time, the capital market continues to increase the size of the catering industry, commercial real estate also has a strong drainability of restaurants open the door.

Every marketing budget in a restaurant is a lot of hard money that's been earned over the years and must be spent on the cutting edge. On one side is the "inhumanity is dead" grim form, on the other side is "humanity is raw" of the red effect, it can be said that the catering market is the real a few joys and sorrows.

Carefully crafted cuisine is anxiously waiting for their "food", how to find their own marketing methods, is the focus of attention of each restaurant owners.

With the arrival of gold nine silver ten, in order to help regional advertisers and small and medium-sized enterprise customers better grasp the sales season, from September 14, Tencent social advertising will be held in three places north of the "marketing upgrade, access to the road" sharing meeting, to help restaurant owners accurately touch the target crowd, easy access, in many food promotion activities stand out, seize the stomach and heart of the eaters.

Eaters love to sunbathe and be planted with grass.

According to the China Food and Beverage Report (White Paper 2017), 74% of food and beverage consumption is contributed by young people aged 20-35, who are "grass-breeders" who are active on social platforms. As the main platform for gathering users' daily attention, social media has increasingly influenced consumer decision-making behavior. More and more businesses are thinking about how to effectively leverage social platforms to get more business opportunities. High exposure, high conversion, high ROI three advantages make social advertising has become more and more advertisers marketing must choose.

As a high-quality social marketing service platform, Tencent Social Advertising integrates Tencent's core advertising business resources, including WeChat, QQ, QQ space and other high-quality traffic, through LBS precision positioning, business circle orientation, interest and relationship chain technology to reach users and achieve good social interaction, at the same time, its own public accounts, card coupons and other closed-loop system, to help advertisers effectively precipitate and transform customers, for local store marketing promotion to provide a full link solution.

At the same time, Tencent Social Advertising has created a more diverse and complete system of regional and industry service providers. By cultivating a professional local service team with extensive marketing experience in the deep-farming industry, we can provide value-added services to advertisers and truly achieve effective access to customers.

From chain restaurants to private restaurants, many restaurant stores have long been through Tencent social advertising, to achieve customer revenue:

With the help of WeChat advertising precision marketing program, the success of targeting the people around the store, only five mouths of single stores, the total exposure of 76,000, the number of activity card vouchers received nearly 4000 excellent results, to meet the small and medium-sized chain stores to pull new demand; 

Bread new language easy to in-live old members, stimulate diners to pay for love, it is through Tencent social advertising accurate data targeting and LBS positioning, to assist the emotional creative materials; 

Beijing's Yifu Seafood Cafeteria received nearly 10,000 event interactions, and the cost of vouchers was reduced by 20%, because it used Tencent social advertising to the surrounding business circles of white-collar workers, residents to push interesting circles of friends interactive advertising form.

Tencent social ads to help you tie your stomach and heart to food

This time, Tencent social advertising official advertising experts, will be in Beijing 9/14, Shanghai 9/19, Shenzhen 9/21, with local merchants direct face-to-face exchanges, three reasons, worthy of your presence:

(1) Learn more about Tencent's social advertising advertising resources and product capabilities. A comprehensive interpretation of the very permeable and effective advertising scene, advertising form. Provide new energy for your marketing.

(2) Provide practical solutions and hands-on exercises. Take the success stories of the catering industry as an example, and speak with effectiveness. Success can be replicated, and your brand can become a hot "online red shop".

(3) On-site 1-to-1 expert interaction and consultation. Tencent's official team of social advertising experts has teamed up with senior consultants from regional and industry core service providers to provide face-to-face interactive advice and tailor-made marketing solutions for your company.

Sign up now and grab the seat at the event! "Marketing upgrade, get customers have a way", Tencent social advertising wish you efficient guests!