Modern Dilemma —Social Media
Between square inches, think a thousand miles
Anysy advanced technology is indistinguishable from magic. The ultimate in technology is magic.
The Social Dilemma
In fact, this is the first time in human history that so much has been extended to social media, and the first time such a company has been able to influence and manipulate hundreds of millions of users through the Internet. If the ancient emperor had crossed, he would have been ashamed of his once-in-one life, and learned from the internet companies how to influence so many people with a small mobile phone.
For social media, we have QQ, WeChat; And a lot abroad: facebook, twitter, Instagram, snapchat...
Algorithms are ideas embedded in code. The companies learn from biased algorithms.
So, what did social media do?
First, ask yourself
Morning.What's the first reaction when you wake up (or it's no longer early in the morning)?
What are you doing every day off work, after school, and on weekends?
Shopping, eating food, watching TV，the Phone！
Now, turn on your screen management system (our phones faithfully record this evil) and see how much time you spend on social media in a day. How it unknowingly attracts so much attention from you.
All social APP designs are triple-planned
First,Increase your engagement。 When you find it hard to stop refreshing it, this step succeeds.
SecondAccurate advertising。 It collects the user's behavior patterns, uses the algorithm to find and predict the user's emotions, emotions, life, career development and so on, and uses a psychological means called positive reinforcement, a persuasive technique to push related advertisements. And this, as you can tell from your growing online purchases, has an extraordinary effect.
Third,Increase viscosity to attract more users.When you find out that the social networking site happens to be pushing someone you're interested in, insert a price-cutting ad that's been following the product for a long time. It's not a coincidence, it's manipulation. Like addiction, it implants a subconscious habit in your head, and whenever your phone rings, you can't help but look past it and refresh it. Maybe you've broken the no-playing you just promised.
There are only two industries that call their customers "users"——illegal drugs and software.
When using social media, we are who we are
When we're consuming so many free apps in the app store, have you ever wondered who's paying for our "enjoyment" developers? Operator? No, it's the advertisers. In today's capitalist business model, users are internet companies' main products; our data, our trackks, are collected by big data that modern technology prides it on, and sold to companies for more targeted advertising.
Nothing vast enters the life of mortals without a curse
It's a game, standing opposite you are the thousands of engineers and their products under capital rule, how do we fight it?
How do we deal with all this?
I don't know if the above description scares you and even starts to uninstall the APP frantically. But have you ever questioned any of these statements, and watching your life, is social media really that bad?
At first, in the age of social media, When Zuckerberg knocked down the first line of code;Even earlier, when Jobs confidently declared that computers would be the greatest invention in human history;No one wants or foresees what is going on today. As it still claims: what we want is to spread positive and love.
So why did Pandora's Box open?
Those evils are spreading and uncheined by social media. In a real society under the rule of law, there is no place for evil to breed and spread by the Internet, and social media is the best platform for propaganda.
We are social animals;
But has our civilization ever asked us to get millions of people's attention, and each photo gets 999 plus likes every day?
When you try to turn off your phone's message alerts, ignore the notifications and ads that are available, when you can bravely put your phone down and leave these virtual social networks, when your loved ones are still there, you're still there, everything's in place.
Our business, our society, doesn't need so much data, let it's not use users as exploitable resources.
Every optimist has hope that we can change social media.
We have created an entire online world, and we naturally have reason and ability to change it.
We can make social media better, not more money.
Not we gonna to, but we have to
Go to "Discovery" - "Take a look" browse "Friends are watching"
sent to have a look