How to use Instagram for marketing
Share with you today how to use Instagram for marketing.
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Hash, which is what we often say, means """"""""""""""""""""""""""""""""""""""""""""""""""""""""""""""" Hashtags' utility can quickly find relevant content, for example, when you search for s coffee, the search results may appear in the s cappuccino, #icecoffee, #coffeebreak等的推荐.
You can use 30 tags for each post on Instagram, but it's best to use one or four tags for a post. Too many tags, easy to be regarded as junk posts. It can be seen that the more tags the better, which requires us to accurately filter the keywords of the label.
How to use tags effectively:
1. Labels generally include: general labels, popular labels and specific labels.
2. Labels must be related to our products, brands, customer base, activities, etc. Brand labels or product labels make sure they are unique and encourage your fans to use it.
3. Once you've identified a tag keyword, you can put the tag in the search box and search for it. See what labels are similar to this note.
4. Use labels alternately to avoid reusing the same labels every time.
Surveys show that a significant number of users use emojis every day whileNearly 50 percent of replies use at least one emoji, so using emojis properly can create great value for your brand.
It should be noted that the sharing of emojis is not just an expression of the mood of the reply at that time, but also can be
1. Use emojis to emphasize certain keywords, so that consumers can quickly grasp the point.
2. Use emoji to enhance publicity and guide users to click on "call to action".Using emojis before and after links or other action buttons increases the user's chances of clicking.
3. Use emojis to make your responses different.The use of funny emojis in text can be refreshing, but in addition, positive emojis are more rendered and more likely to resonate with the general public than negative ones.
According to the chimo lab's investigation report,Posts that use filters to optimize images have a 21% higher chance of being seen than unused images and a 45% chance of replying.Instagram has a very powerful filter feature to take advantage of.
Instagram's own analytics tools are very useful, and you can see a lot of data, such as the age, gender, place, and so on of your fans.
You can also see a detailed analysis of a picture. These analyses are invaluable because you can see how viewers interact with your account content.
The more you understand how your fans interact, the more likely you are to increase your content engagement.
Customize your marketing strategy
Who are your target customers? Who is your audience for your posts? What is the age, location, gender, income, interest, pain point of the audience?
Yes, any campaign needs to target a target audience.
Having your own brand style is the key to embedding the brand in the user's mind.
Unique style will make the user's nerves sharp, see the picture at first sight immediately aware of your brand.
Here are a few questions you need to consider:
What is your brand value? What are your brand characteristics? Are you bold? Fun? Creative?
Adventurous? Simple? Crazy? ...
You should also post pictures of brand stories and add compelling brand stories to Instagram to increase the brand's appeal. Red Bull is a case in point:
Check out the competitor's Instagram profile, posting frequency, post quality, common hashtags, Instagram Caption writing types, fan growth rates, which types of posts are most engaged...
When looking at a competitor's existing content, the brain has to live to see if it can find the details that the competitor has missed. Note that unique content is the key to making us stand out.
1. Optimize your profile: userna name and profile (Bio)
Be sure to make sure that your username is identifiable and searchable. If people can't find you, why flow you?
Instagram Bio is also a top priority, and users' profiles are their last priority before deciding whether to follow you.
So, be sure to write in your profile who you are, what you did, and what you want to do.
2. Post
Keep high-quality posts up to date.
After your profile is optimized, start posting! Imagine if you visited a page and found that there was almost nothing in it, would you follow it?
Of course, be sure to pay attention to the quality of the post! !
3. Follow other accounts
Once you've posted some high-quality posts, start following Your Industry or Product-related Instagram account.
The account of the competition is also a gathering place for your fans, i.e. potential customers, how can you let go of this fat water place!
After following them, actively interact with their content. This is arguably the most natural way to catch the eye.
Note: Account owners will be notified when you follow or interact with your account. They may check your account and start following you.
Also, be sure to respond to fan comments in a timely manner, and the more interactions you have, the more users you'll attract.
4. Encourage others to share your content
The more posts are shared, the more exposure you'll have and the easier it will be to get fans.
You can invite brand ambassadors to share your account or collaborate with similar accounts to push each other. For example, a local store can work with well-known designers to launch the latest styles for the season.
5. Promotion of other channels
Be sure to promote your Instagram in other channels!
For example, add an Instagram social sharing button to your website, email, other social media, online product packaging, business cards, and more, or encourage followers on other platforms to follow you on Instagram. Familiar? Yes, the same is true in Facebook's marketing strategy.
Send pictures, tell stories are means, marketing is the ultimate goal, how to convert fans into customers?
1 Promotions: Promotions are a great way to drive Instagram fans from viewers to customers. Be careful to make clear in Caption the terms and expiration times of your promotional benefits, and make adequate preparations and contingency plans.
2. Product Live: You can use Instagram Live to showcase a new product or service. And add a purchase link to your profile to drive the user's purchase.
Philanthropy: According to a recent survey, 81% of people want brand companies to do something that gives back to society. Doing so not only increases brand affinity, but also helps turn fans into customers.
Paid advertising is the most direct way to increase sales. Instagram's paid ads are also controlled by audience, region, time, and budget, making it easy to deliver ads accurately.
Instagram's regular posts, only your fans can see your content, and paid ads can be seen all over the world.
Instagram also offers a variety of ad formats.
Photo Ads: Tell a brand story with simple, beautiful creative material. Photos that can be in square or landscape format.
Video Ads: Not only does it have the same immersive visual experience as photo ads, but it also has great motion picture and sound experiences. (Videos in square or landscape formats up to 60 seconds can be shared.) )
Carousel Ads: Lets users swipe through a single ad to see more photos or videos to increase the depth of your campaign.
Fast Ads: Dynamic ad formats make content more intuitive and rich.
How to avoid seals
Instagram, like Facebook, can be blocked.
How to avoid being sealed
1. Do not change THE login frequently, to fix the IP line.
2. Sign up for Instagram Don't go crazy, scale crazy follow, like pictures of each account, etc.
The new account suggests leaving one or two likes every hour or two after registration, or even one or two likes a day. Also do not be crazy to subscribe to other people's channels, the first half of the month, a day to subscribe to one or two channels on it.
3. Don't send crazy photos. The second photo was sent four or five hours after the first photo was posted on the new account. Tag tags do not use sensitive keywords. Sensitive keywords are the same as on Facebook. For example, yellow, illegal, etc. in case they are sealed.
4. The reason the account was blocked may be that the account did not pass the verification in time, or the account was stolen equivalent to abnormal login.
Marketing is a long way, a little simple experience sharing, focus on combining their own products, find their own way, Instagram is all communities and followers of the highest rate of interaction platform, you still have to work hard to study the drop!
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