How much is it to hit an ad once? Will conversion rates be low?
Believe that the small partners are the most familiar, it seems that shaking has become the small partners of entertainment, venting platform, inside a variety of funny videos, bright spots, creative, etc. , enriched the dull tasteless life. According to statistics, so far has more than 500 million users, the daily platform more than 250 million, you can see how large the population.
First, shake the sound to run advertising costs
So, smart advertisers also want to advertise through the shaking platform, just don't know how much it costs to hit the shaker once? The cost of jitter advertising is as follows:
1, press CPC: By click billing, the current price of a CPC of Jiyin info streaming ads is 0.2 yuan, that is, users click on the advertiser's ad link, Jiyin advertising system will charge advertisers 0.2 yuan of advertising fees.
2, press CPM: A thousand shows are charged only once. The price of a CPM for info streaming ads is 4 yuan, that is, advertisers choose to charge according to exposure, advertising every thousand exposures show, jiyin charge advertisers 4 yuan advertising fees.
3、CPT: That is, 24 is any time in the hour to run ads, users as long as in this period of time to open the jitter APP, you can see the ads, in this time, no matter how many times the ads show only once charge.
To sum up, how much money to hit an ad in Jiyin depends on which advertising method the advertiser chooses to run, as low as 0.2 yuan, think about how much discount. However, some advertisers don't know what the conversion rate is for running ads in Jiyin. When it comes to conversion rates, it's time to mention the advantages of the jitter platform.
Second, the advantages of the jitter platform
1, the user stickiness is high
So far, the sound of the moon live up to 650 million, daily life up to 300 million, in the short video occupies a very important position, are selected through algorithms, filter out the best quality advertising content to show to users, improve the user's use of adhesion.
2, it can personalize marketing
Everyone's needs are different, and the jitter platform can provide users with entertainment, entertainment, stress relief, socializing, for each user to create a different marketing experience.
3, can do accurate delivery
Each user's needs will vary slightly depending on the age stage and geography, and the jitter platform can recommend video ads based on algorithms to get more attention and help advertisers get accurate amounts.
Third, how to improve the conversion rate of jitter ads?
Many large companies such as Xiaomi, JD.com, Suning and so on have been stationed in the jitter short video platform, jitter network red lizi put on the shaker short video platform with Tmall shop, 3 days time can do 10 million sales performance, "lipstick brother" Li Jiaqi, 5 minutes to sell 15,000 lipstick,Jiyin's ability to bring goods is indisputable, the conversion rate is naturally also bar.
However, to achieve a good conversion rate, you need to optimize the following:
1, the opening introduction
As we all know, the short video on the jitter is 15 seconds, although it's not long, but if you can't attract users in the first second, the little video may cross his fingertips. Therefore, it is necessary to open the introduction to attract the user's desire to look down.
2, advertising implantation to be clever
The eligibility of an ad's document depends on whether the paper can connect user purposes and product attributes. Therefore, want to convert rate is good, released video tuning to match the product, if it is just a simple beauty and fast-paced video, it is difficult to implant the product, try to let the released video so that users have a strong sense of authenticity and good feeling.
To sum up, the above is about the cost and conversion rate of the relevant knowledge points, if advertisers still have questions, you can contact us, we will give you free account opening and operation of advertising. Do more "understand" the user's travel preferences, really do "more accurate", information accurate touch users,
Details contact Guangzhou wisdom reasoning: 13202099481 (WeChat peer, powder diversion, national level agent, optimize operation, channel agent)
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