This week we continue Google's story. Let's hope the business acumen of the two founders, Peppa and Brin, and their ability to grasp new technologies, inspire you.

It's not easy to get Google's early employees, who had a great background and ability, to come together with low incomes and uncertain prospects. The charisma of the founders, Peppa and Brin, played a very important role.

Employees who have worked at Google, whether supervisors or doormen, will be applauded by anyone who has had direct contact with the two founders.

Google's doorman rated Brin and Page as "the best boss in the world," "not a bit of a shelf" and "capable, good." People outside the company will immediately like the two founders even if they have only brief contact.

One weekend, I went back to the company to do small things, my wife went with me, in the food room met a very simple T-shirt, like a freshman from college. I had a chill with him and introduced my wife to him, and to my surprise, the young man who looked like an ordinary college student was Brin, the founder of Google.

Brin is easy-going and talkative, and although my wife and he met for the first time, there was no strangeness, and the two talked very well.

When my wife mentioned that he and Larry founded Google and changed people's habits around the world about using the Internet, Brin said modestly, Larry and I just started, pointing to me and saying that they do all the work. Later everyone talked about China's Internet, Brin said he learned a little Chinese, but too busy, spend not enough time.

A group of Chinese officials who visited Google told me about their "adventures" at Google. After their visit that day, they posed for a photo in front of the Google Building, where they had just lined up, when they ran from the beach volleyball court next to the building to a guy who had just finished playing, dressed in sportswear.

Google CEO Schmidt saw him and invited him to the middle of the front row. This group of officials are very wondering how to run a "ring head green", but also to the middle station. When Schmidt introduced Brin, google's founder, everyone was surprised.

For a long time, Peppa and Brin had dinner with everyone. At the dinner table, we are all equal colleagues, talk about their lives. Page loves to study companies, from the big multinationals he's willing to study to the small companies that Google might be interested in. Peppa occasionally holds a tick of information about the company he's working on and talks to everyone about his research.

Of course, friendship and kindness alone are not enough to run a good company.Although young, Peppa and Brin are everywhere show the art of knowing and being good at the use of people, accurate judgment of technological development and unique business vision.

The first thing that happened to Page and Brin was how to mobilize senior "dry generals" to join Google.

Rosen, Google's first vice president of engineering, told me about his experience with Google. Mr. Rosen, a former vice president of Apple who developed Mr. Macintosh's predecessor, later became vice president of hardware at Sun, and Mr. Schmidt, who was in charge of software, was the right-hand man for Mr. McNilly, the ceo of Sun.

After his own company was acquired and temporarily put on hold, Page and Brin immediately came to him to head Google's engineering department. After meeting with google's two founders and principals, everyone was very pleased with Rosen. But then Rosen asked Page a few questions and said he wouldn't join Google if Page didn't give him a satisfactory answer.

Page showed him a curve and something (I'm sorry I have to keep the details here), and Page proved to him that Google's business is going to grow exponentially over the long term. Rosen looked very surprised, he said later, I felt that as long as it can do well, Google's business like a money printing machine, can continue to develop, he immediately decided to join Google.

The immediate cause of Google's success was the opening up of the Internet's advertising market through keyword advertising, and it was Page who planned and implemented the project.Peppa in the development of the entire keyword advertising system reflects the vision and management ability of superman, very much to the admiration of investors.

Many people think that Google's success is a business that happens to be "blinded" by search ads, so it's profitable and growing fast. This statement is somewhat opportonism. An article in the Wall Street Journal argues that causation should be reversed, and that Google has turned search advertising into a gold mine.

Microsoft's success is largely due to Gates' grasp of the direction of microcomputer development, and guide the entire industry to their own direction. In the age of the Internet, Page and Brin are more accurate about where the Internet is going than any other company leader.

What's more, they shifted users' habits of using the Internet from browsing to searching, and under the new rules of the game, Google has grabbed the top of the competition from previous portals. They determined that Google's product design philosophy must highlight search and downplay browsing. Because if you emphasize browsing, you have to push the user to the portal site.

Later, Yahoo and Microsoft's MSN, with Google search, is actually "Google's way", because once the search is put together, you have to comply with Google's rules of the game.

Now, search is becoming more and more important to netizens, which is related to Peppa and Brin's seemingly unwitting, in fact, deliberately changing the habits of netizens online. As search becomes more and more important, search ads become more and more worthless, which is why Google is not as good as Yahoo's views, but it generates twice Yahoo's profits.

When Google's official CEO, Schmidt, took over, Brin and Page no longer had to worry about the specifics of the company's operations, and the two took the time to think more about the company's direction. So far their big decisions have been successful.

In addition to the big three search engines, Google, Yahoo and Microsoft, there are two search-heavy companies, AOL and Ask Jeeves.

Microsoft wants to steal AOL from Google by losing money, but Google's last-minute $1 billion injection of AOL's money against Microsoft requires accurate judgment and courage. This delays Microsoft's access to search ads.

Google then snapped up Microsoft's acquisition of YouTube and took over MySpace's advertising rights. So far, Google has snapped up search ads for all the world's most traffic-dought sites, except Microsoft and Yahoo!, and has done a very good job of layouting Internet 2.0.

Google owns three of the five major Internet 2.0 companies, MySpace, YouTube, Facebook, Orkut and Blogger, as well as a partner, MySpace. If it wasn't for Facebook's over-priced offer, Google would have funded it. Perhaps at a loss to invest in Facebook, Google immediately teamed up with Twitter when it began to become popular in the United States.

As Google's largest shareholder and decision maker, Page and Brin have demonstrated superman business acumen and the ability to accurately grasp new technologies. That's why Page and Brin's prestige among Google executives and veterans has been high.

The above is an anthostred from The People's Post and Telecommunications Publishing House, "Top of the Wave" Chapter 18, "Challenger - Google." Open the JD.com app, search for "Top of the Wave" and immediately take the full contents of "Top of the Wave 3".