The feeling this week is that the following will happen without moving

1, Facebook personal number often hang up, or delivery rights are limited

2, Facebook's BM/Ad account is abnormally blocked, even if the running product and its normal

Although the above things are also frequent, but in the past week, the frequency of occurrence is too high, because there are too many people discussed, and there is a feeling that the demand for Facebook's personal number resources has also increased a lot.

Then this week's update is not much, let's see

1, Ins problem

Are there any small partners who have experienced this situation? FB is optimized in the Ins section when running ads. But because the Ins account was not bound at first, negative comments on ins ads could not be deleted.

At first we got an advertising account or a new website, and when we started advertising, we rarely tied up our Ins account. But some women's products, such as bags, cosmetics and so on, can easily be optimized for Ins. If you don't have an ins account tied at first, he can also cast this position. But the downs are that you can't delete comments. Especially in the latter stages, 90% of the little buddy's purchases came from ins, but the bad reviews were only there.

So if everyone runs the product may be on the Ins list is very good, it is best to do an Ins account, otherwise there are too many bad reviews after bad processing.

Another thing is, I find some people interesting. Specially engage in some small, and then specifically to the hot post below to send some of this "water army comments", to their own website to guide the flow. His website there is no such product, not cheap we do not know, but a little curious to see the post of people, will point to their website to go, not a little advertising fees.

This is a major blow to people who don't have an ins account tiedBecause the ad traffic you're casting is attracted to other people's small strategies.

I do not know how to solve this disgusting behavior, this is like selling fakes to disrupt the market, but also through their own clever disgusting legitimate advertising peers.

2, advertising landing page button

Let's start with a question:

Excuse me, advertising that button, I have a post at the time of posting mistakenly selected to learn more about, his effect will be worse than to go shopping? Ran for a while only to find that the selection is wrong, and then nothing changed to choose the button back to go shopping, found that the effect is much worse

Here's someone's answer:

Replacing the button is equivalent to disrupting the previous push mechanism for this ad. You choose to learn more, fb will push this advertisement to people who are willing to know more about, choose to go shopping, the same fb to push this advertisement to people who want to go shopping. While it was running, it suddenly changed the target crowd, and at that moment, it was sloppy, recalculating and pushing the right crowd for this ad. So it gets worse.

I don't know what people think. Let me say my opinion, you can have a pair

This button is really not interesting, it's a call-to-action button. If your ad finds the right audience, then users who see the ad will be able to access your site, whether it's "shop now," "learn more," "get offer" or even a buttonless button (link to the ad's text).

Because I found some good product ads that sold, their buttons were "learn more", "get offer" or something, without any effect at all. I experimented with it myself, and it didn't seem to have much effect.

This little partner, who at first had no intention of using "learn more" as a call-to-action button, was clearly optimized to the right audience, with no effect. It turned out that the button was wrong, changed the button, as if to see a Facebook ad text has a typo, changed the following case.

But after the change, your original post is not the first post. (The above is my idea, not necessarily right) with a new post to run ads, the effect naturally gets worse.

So I would like to say that if at first we were "accidentally" selected the button outside of "shop now", the result optimization effect is extra good, then don't change, just optimize this post. If you want to change it, reopen a new post and use the button you want to use.

3, shopify background settings small tip

I recently encountered a small situation, tested a product, the next day out of the order, but found that someone paid after not paying the postage ok, the key is that the unit price of this product is not high, did not reach the background package mail situation.

Look around and find the problem here: in the background of the shopify product page, there's a small tick called "This is a physical product."

What happens if you accidentally don't tick? 

Shopify will default that the item is a virtual item, and customers don't have to pay postage or even fill in the shipping address information (below) to pay.

That's what this week is all about, remember to share, like, and see again