1009 Gold Bounty Furnace Will Be Recorded: Advance Camp October Gold Reward II

Ai Qiyi: Content power drives the new wave of business

THE 9Will the airborne gold be awarded to aichi art scene? See.

Wang Xiangjun:I'm sure everyone wants 2020 to be over as soon as possible, and while we all face many challenges and difficulties, I think there are new opportunities and new ones at the same time.In the new year, in the future we love Qiyi will continue to invest in the creation of new content.We will be committed to creating more and better original IP for young people in China and continue to work hard, and then I will ask our Vice President of Sales Wu Gang to share this year's sharing theme.

Wu Gang (Vice President of Sales, Ai Qiyi)

Thank you very much XinHao and Jin investment reward to give us such an opportunity, here to share with you some of the experience of Ai Qiyi in brand advertising marketing, the recent feeling is particularly obvious, is that the changes in the advertising market is really very fast, especially in the recent year, may be affected by the epidemic, many advertisers, are discussing how to improve the conversion including live delivery, we are more and more cautious about brand advertising, of course, because short-term sales targets are very important, We all know that brand building is a long-term process.

Brand power is the real sense of business moon, is the most core point of marketing, I think in addition to traffic acquisition, is the brand value output, and content is the best tool to invest in brand, first of all, we are very concerned about the way of life of young people, this is the first, including their concerns about the topic, like listening to music, like the trend way and so on, so we must focus on the current young people. The second point is innovation, which we always think of as oneThe burst must have appeared on an innovative track。

Finally, I'll talk about some ideas on how brands can use premium content to leverage marketing. First of all, I very much agree with the view of the last furnace side meeting Roggi is that "not every advertiser must pursue the so-called big content, explosive content cooperation or to find really fit their own brand of content", just like Roggi chose the racetrack such as the audience, young people's favorite language and their communication, so that only the scene is right, marketing effectiveness can be maximized release. Another point I think is also very important, is that advertising and media platforms have the determination to create good content together, because not every content cooperation will be 100% successful.

Not every content cooperation will be 100% successful, this time trust becomes very important, even if a cooperation did not achieve results, such as Ai Qiyi some mainstream platform, we will also come up with better resources to our brand. In addition, ai Qiyi as a deep-farming advertising field for more than a decade long video platform, our DAU more than 150 million, MAU more than 500 million, so we also hope that through our traffic, our high-quality content, including signed star artists, as well as offline IP licensing, we also summarized a set of marketing models, but also hope to help our advertisers, from brand exposure to build awareness, to establish consumer mind, and ultimately achieve a complete sales transformation of such a path. The specific content we will present to you on October 20th

He Xinhao

Ok, can you introduce your guest lineup this year? In addition, this year's Echi Art's golden reward live topic to the industry a lot of people who can not go to the scene, have a better viewing experience?

Wu Gang

In addition to our excellent producers, our partners, and we also invited a mysterious guest, that is, through aichi art "youth has you" program out of a current view is China's head of traffic stars, please look forward to.

Stay tuned:

On Tuesday, October 20th, 9:30-10:10, the Golden Appreciation Aichi Art Special

Baidu: a new driving force for business growth

Yuan Fuyu:

This year I think there are difficulties, but there are actually many new opportunities. Just past September, Baidu's own brand building completed two big projects, one is Baidu World's annual press conference, many people concerned about this year we and CCTV news cooperation carried out a real live broadcast, for Baidu and CCTV news both sides, in technology and presentation are a great breakthrough in innovation. We used and released a series of state-of-the-art technologies, including bare-eyed 3D, virtual characters, cloud rides, and so on, to create the first truly national people can understand the panoramic experience of artificial intelligence, live viewing more than 60 million.

The second project is also our just-concluded Baidu and Zhejiang Satellite TV cooperation "Baidu Curiosity Night", which is a brand custom evening, but the whole model uses innovative technology, using our understanding and insight of the young people of the day, has produced a very large number of new expressions on the model. So why are these projects there? Is our current observation of the large market environment and users.

The first is that we focus on two very important trends, the first is that the addition of digital intelligence technology will make marketing more vivid, more accurate and more effective, the future technology in communication and marketing will be more and more influential, the technology itself iteration will be faster and faster, for brands and users to create a lot of past impossible experience, the second trend isThe background of the domestic cycle and the growth of young people. will make the tide culture more opportunitiesAnd the brand has to respond and pay attention to the attitude of young people today, soThe changing attitudes of young people in the advance of smart technology will bring new values and opportunities.

Let me move on to the theme of this year's Gold Bounty Baidu:

Baidu is an old friend of the golden reward, today Baidu will still participate in the main forum of Baidu special session, in addition to Baidu independent sub-forum, this year's gold investment theme is to restart growth, which is very much in line with the concerns of the major enterprises at present, in fact, any time growth is the theme of the enterprise, Baidu in the afternoon of October 20th, the main forum will be a new driving force for business growth as the theme, to share, we combine the outbreak, combined with intelligent technology. For the new era of business growth thinking, will release a new marketing methodology, will also systematically introduce Baidu's latest business capabilities and Baidu's artificial intelligence capabilities, how to better play a role in the performance growth of enterprise marketing enterprises, we also invited to Harvard Business Review Weimar Automobile Huayang United these Baidu partners marketing leaders to communicate with you.

On the afternoon of October 21st, Baidu will also hold Baidu AI marketing sub-forum, that site will be more in-depth to introduce, Baidu in the field of AI marketing the latest products, practical cases and these marketing results, we will also invite partners from Baidu to share, technology is Baidu's gene, is Baidu's core competitiveness.

Stay tuned: Tuesday, October 20, 14:00-14:40 Golden Investment Baidu Marketing Special

Love Click: Business Growth in the Data Age

Tang Jian:Love Click is listed on NASDAQ in 2017, so the business disclosed in the earnings report is mainly divided into two pieces, one is marketing business, including this advertising, content marketing, the other is the enterprise digital operation of some software systems, SaaS products and some related services, this piece of the main service enterprises this data platform, small program mall, user's private domain operations, such as some needs.

Then this year since the outbreak, we actually from their own company's business, I think we can observe the development of the industry, one is advertising marketing this piece of business, we see this traditional brand customers by the outbreak of a larger impact, the first half of the business volume is actually a certain contraction, but at the same time, some other online-based industry, such as hand-travel, e-commerce, online education, but because of this outbreak ah produced some additional outbreaks, this believe is similar to everyone's observation, So the other piece, our market system-related business, we see a lot of industries because of the outbreak want to increase investment in online, digital systems, so our business in this piece is actually growing very well.

That we this piece of this system related to this business, the first half of this year year year increased by 126 percent year-on-year, the first half of the year almost completed the full year of this business volume, this year we believe that this piece of the system should have a larger proportion of growth, so it can be seen that there are actually a very large number of customers, they are very urgent in the outbreak to pursue some online capabilities and systems.

Next, I'll introduce this year's Golden Bounty Love Click Special:

So this year this click-loving special, we would like to share with you the digital era of business growth, from the past "traffic first" to the present "stock king" topic, because love click in the past 11 years of development process, observed a lot of brands, enterprises in the search for growth over the years to take the pattern has changed. The change in this pattern is basically based on 2017 as a point of segmentation. In the previous period of this relatively extensive growth, because of the existence of the Internet dividend, so we analyze a lot of enterprises can use lower costs to obtain high-quality traffic, so many brands use this money to advertise some relatively simple models to seek growth, then at this stage, advertising to the private domain is not connected, so the data is difficult to accumulate.

And after this almost 2017, because of the rapid disappearance of the Internet dividend, coupled with the acceleration of the trend of traffic, so the cost of quality traffic brand is getting higher and higher, we see a lot of this enterprise more and more attention to the stock, hope to customer-centric, strengthen the private domain traffic and stock of customers of this operation, then this stage, the brand actually needs more refinement, digital some of the operation of the program, in order to achieve from this pull to the root of the old customer transformation, at the same time, Because of the maturity of WeChat ecology and the rise of net red ecology, enterprises have the ability to connect customers, it is easy to carry out online and offline contacts through, private domain operating membership system.

Under this new stock-focused model, brands can often precipitate customer data assets by building their own CPP data platforms and guide the experience of improving customer interaction services, so in this new growth model, how should brands usually operate to achieve new growth? In this respect, we have been doing this exploration for almost three or four years. In this regard, our proposal and proposition is around WeChat and net red ecology to build brand silk domain products and operating systems, build enterprise data flow, open up the contacts of all channels, accumulate this data assets about customers, and use data assets to reconstruct the brand this pandering scene, and strive to do business and sales have a number.

In this new proposition, we feel thisWeChat ecology can continue to accumulate customers, with the help of small program malls can further build a smart retail system, can also carry out the operation of private domain community system, and net red ecology is very suitable for the development of the brand's content strategy, and further enhance the brand and consumer interaction and service experience.

In addition, in our special lecture, I will also share two customer cases using this idea, and look forward to more interaction with you in this scene of the golden reward.

Stay tuned: Tuesday, October 20, 17:45-18:25 Golden Bounty Click

Twitter: "When the brand d'aths, it's just right."

Alan：

I've been working from home in Singapore for more than seven months, and I'm sorry I can't go to Shanghai to meet you directly, and I'm looking forward to sharing it online and live on camera.

Twitter and Jin investment reward cooperation for many years, but also thank He always with the team's long-term support, to share with you this year pushed in China and the situation of the offshore business, we all know this year overseas, especially in the outbreak,At present, overseas consumers encounter a lot of changes in the way of life, the whole business order in this big impact there are a lot of transformation, we see whether in cross-border e-commerce, online education, telecommuting these areas, we see the development of blowout, we see more streaming media, hand-to-hand travel out to sea accelerated, see more demand.

So compared with overseas, traditional marketing platforms, Twitter's performance in China this year is exceptionally bright, we have repeatedly refreshed the share of china's overseas advertising on Twitter, is a record high, and at the same time we also see so many overseas outbreaks or all kinds of political sports news, overseas users know that Twitter can see the latest information, because in the second quarter of the data, Twitter's user growth is more than 34%, the fastest growth rate of any overseas platform.

In addition, in fact, Twitter in the past two or three years has completely separated from a short message platform format, the development of more video or even live streaming. That in the past month of September this year, in fact, users around the world watch live video on Twitter, up up up to 75% year-on-year, more and more news, mobile news, mobile news conferences, game launches are using Twitter live, which is also a very exciting trend we see.

Our team is in Singapore and Hong Kong, so this year, there is really no way to meet directly with domestic partners, we through a series of online, I need to share with good friends at home our observation of users and the industry, continue to help Chinese brands understand the changes in overseas consumer trends, the first half of the year we launched a very large number of product updates, can help Chinese enterprises better these opportunities, grasp better, with our target overseas users to interact.

We all know that in the past two or three years, Net Red is a very important marketing method, Twitter also last year set up a network red marketing department, can help domestic brands overseas to find suitable Net-a-Red to do cooperation, China's sea-going creativity is still continuing to improve, we have also set up a team called Twitter next brand creativity, can help Chinese brands overseas creativity can do better, at the same time, we also with nearly 1000 overseas content partners, whether it is sports news and entertainment partners, Be able to help Chinese brands further enhance our awareness and reputation.

Then we in the 21st morning at 9:30 this live broadcast, in addition to we will further share, why Chinese brands now need to increase the intensity of brand building, we see from the past research, see in the 2008 financial crisis to now 13 years, which brands of the highest shareholder return rate, the top 100, their shareholder return rate in 2008 to now triple, if we look at the world's top ten brands, but more, to reach three times, If we all know about the Matthew effect, we know that brands need to be built in the long run, because the big ones are evergrande.

So now the domestic epidemic control is very good, we think it should be accelerated, whether it is technology brands, video services, game e-commerce, these are our Chinese brands to attack the best time, in July this year, China's domestic GDP has exceeded the United States, become the world's largest economy, if we think to achieve this goal in the long term, Chinese brands certainly need to increase the global market share of the pace and depth of progress.

What about this sharing on the 21st, we are honored to invite Xiaomi International Business Brand Marketing General Manager to share with us, Xiaomi is in the past how to go to sea? In fact, Xiaomi's overseas performance this year, we see very good financial results, in Europe, in five markets have made the top three, that even in France and Spain have achieved very good results, that is also through the push for in-depth cooperation to do a full case including live dialogue cards and other services, can accelerate Xiaomi again a new market attack slightly faster.

At the end of the day, if I ask you to have time, you will be able to participate in our sharing, that the Twitter team in the past two years, whether it is flowing water, the number of teams have increased more than threefold, can be said to be ready to further assist the Chinese brand to go out to sea, but also hope that the follow-up can discuss with me how to further assist our Chinese brand overseas to achieve better results, thank you.

Stay tuned: Wednesday, October 21, 9:30-10:10, Golden Bounty Twitter

Palm Reading: Pleasant Reading

Zhang Ji zhong is coming?

Chen Zhike:Palm reading, perhaps we are not particularly familiar with, I take a little time to briefly introduce, if you say ireader, I think you may have heard, this is our first reading when a name. Palm reading, in the content accumulation, we set up in 2015 palm reading literature, began to layout content, has always respected copyright, adhere to genuine, with more than 600 domestic high-quality publishing institutions have cooperation, accumulated about 520,000 books and 120,000 copies of original literature, as well as periodicals, magazines and other palm-read published books, the current words in the domestic is the first, covering a large number of paying users, this is the basis of commercialization of the brand, Original literature on the signing of more than 50,000 authors, more than 100,000 unsigned works, is the domestic original content volume or ranked second.

In the palm reading product line, we have always been around reading this field, in the hardware has the palm reading e-book, the latest version is ten inches of S8 X support handwritten a smart book, in addition to the enterprise service palm reading select K12 palm reading education palm reading campus, in addition to the palm of the comic book reading and other product lines.

In the capital markets, the company was listed on A-shares in 2017 and is the first listed company in the field of mobile e-reading, the only Internet culture company focused on digital reading services.

The impact of this year's outbreak, indeed on this year's sudden outbreak, to everyone was caught off guard, all industries have been affected, especially I am responsible for this business, mainly advertising commercialization is also a great impact, but from the company's overall business, is still maintaining a high-speed growth trend, I think this with the business particularity of the palm of the book has a relationship. Because of the palm reading, mainly to do paid reading, from 2008 to do paid, has been adhered to until now, our annual payment business annual payment business revenue, nearly 2 billion a size. Commercialization of advertising is a complement to revenue.

I'm talking about the theme of this year's sharing of the Golden Bounty.This year is our company's first year to participate in the gold rewardIn fact, last year I also participated in several special sessions under the platform of the Golden Bounty, including the Aegis Himalaya, they commercialize more mature, there are many places for us to learn, the commercialization of the palm reading, starting relatively late, we are only at the end of 2018 began to form a team, until now, also less than two years, but also in the continuous exploration and exploration, this year's Golden Bounty theme also just illustrates this point, our theme is to read the world.

On behalf of us for mobile phone end users to provide the ultimate reading services, so that users in the palm of the platform, not only to obtain happiness, access to knowledge, but also to improve themselves, to provide users with value, reading is that we are in the field of advertising commercialization of continuous exploration, palm reading as a reading media platform, with a large number of user base, with a large number of high-quality core content resources. There are a large number of signed authors, we also look forward to using these high-quality resources, and brand customers to explore better cross-border play, in order to ensure large traffic exposure on the basis.

Finally, may I introduce our guest lineup for this year? We invited three guests to exchange ways, or in the form of a round-table forum, these three guests are first Ari Consulting Vice President Ms. Li Zhuoya, she shared with us the prospects of the reading industry and the direction of commercialization, as well as Shanghai Advertising China CEO Yang Zhenghua to share the customer agent's expectations of reading marketing, as well as their own optimistic impact trends, and finally one. We are all more familiarWell-known director, producer Zhang Ji-zhong teacher, he brought us is the extension of the content of the big IP, film and television on the complementary impact of the content.

Stay tuned: Wednesday, October 21st, 10:15-10:55, Golden Investment Review Technology Special

The article has been publishedModify.

1009 Gold Bounty Furnace Will Be Recorded: Advance Camp October Gold Reward II

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