Nike recently released a public service ad on YouTube called "Never Too far down" (never give up), which has already exceeded 100 million in less than a week, to see what's really going on with the film: We've all been underestimated and counted out.In fact, we are all underestimatedIn those moments we felt like it was overA lot of times, we think it's all overBut it's when we were given no chanceBut just when we thought we had no chancethat we somehow found that last bit of strengthYou can always find the last trace of power in despairto keep fightingKeep goingAnd then we did what no one thought we couldSo we succeeded in shocking everyoneNot even ourselvesEven we can't believe it ourselvesWe came back from the impossibleWe have overcome an unprecedented blowFrom being brokenCreation is impossible We found a way when it seemed hopelessWe found a way out in a desperate situationWe came back when we should have been long forgottenWhen we are forgotten, we choose to returnAnd we did it time and time again.Come back again and againRight now we're fighting for something much biggerNow, we are fighting for a bigger goalthan a win or a championshipIt's not just a win or a championshipBut if we've learned anything from sportsIf sports teach us anythingit's that no matter how far down we may beThat is, no matter how we fallwe are never too far downnot because of fear of failureto come backand stop moving forward The one-and-a-half minute clip recalls the classic moments of the game for countless great athletes, accompanied by a voiceover by LeBron James, praising their unspoken sportsmanship. Looking at this film alone is not much special, is still Nike familiar with the hot-blooded chicken soup style, but in this special period, Nike wants to encourage far more than athletes, but all the people in this global war epidemic, the surface of the text is talking about sports, it is a metaphor for the current situation, the epidemic on everyone in all walks of life caused a huge impact and blow, we are eager to "come back", which is why this film can generally arouse people's emotional resonance, in the people's urgent need for positive energy, Nike succeeded in igniting everyone's fighting spirit.
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