As one of the most popular video sites in the world, YouTube has a wide range and powerful targeting capabilities, how to run ads on YouTube, how to allocate the budget of video ads, is worth thinking about.

First, the type of YouTube ads.

Let's start by looking at what types of ads there are on YouTube:

Skipped intersted ads.

Non-skipable intersting ads (including bump ads)

Video discovery ads (formerly known as display ads)

Non-video ads (i.e. overlapping ads and banners)

Skipped interstage video ads.

These ads play before or during the video (also known as "frontcast" or "interstaged ads"). Their main feature is that the audience can choose to skip them after the first 5 seconds.

In this case, viewers will only be charged for the first 5 seconds they choose to continue watching. Your ad should be at least 12 seconds long (preferably no more than 3 minutes).

You'll only be charged if the audience watches the first 30 seconds, reads the content of the entire ad in detail, or if the audience has an interaction with the ad you're running.

In the sidebar, you'll see "TureView" pop up at once. You pay for ad impressions when people choose to watch them. (Another type of TrueView video ad is the type of discovery ad, which is described in more detail below.) )

Here you can give a simple example, for example, Monday uses intersting ads. On the right, viewers can skip ads for 5 seconds. On the left side of the page, you can clearly see the total length of time for the entire ad.

Non-skipable interstage video ads.

Because most video viewers choose to skip ads automatically, some advertisers choose to run pre-movie ads or in-movie ads that don't have skip buttons at all.

So under what circumstances do we choose to do this type of advertising better?

If you're going to raise your brand's profile on a large scale, or if you're very icing on your advertising ideas, you can catch the eye of your audience for a full 15 seconds. In both cases, we all think it is more appropriate.

It is important to note that for non-skipable ads, the cost of the ad is calculated at the cost per thousand impressions.

If you're serving something special, such as in India, Malaysia, Mexico, Singapore, etc., you can advertise for up to 20 seconds.

Touch the ad.

Touching an ad is a form of change that is not skipping the intersting ad, for a total of 6 seconds. Both opportunities are the same, both are charged for impressions, which are displayed on the header, in the film, after the film, and are usually best suited for coverage and awareness activity types.

Discover the ad.

Intersting ads function like traditional TV ads, and find that ads are more like ads seen on Google's search results page (which makes sense when we look at YouTube as the second-largest search engine).

Discover that ads are usually displayed together with the results of your search. So if your video looks more relevant than the results of a natural search, many people will choose to open your ad.

Discover that ads include three lines of text and a thumbnail, and when interested people click on the ad, they'll be sent to your video page or YouTube channel.

Sidebar: Discover that ads are actually one of the trueView ads, so you'll watch them positively.

For example, home Depot Canada, a foreign brand, has a series of 30-second discovery ads that are automatically pushed when a user types a relevant search term.

Non-video ads.

YouTube also offers additional non-video ads for advertisers who don't have an ad budget.

★ Display Ads: Appears on the right sidebar with images and text, as well as CTA with links to your site.

★ ads in your videos: float over the video content displayed through the vibrant YouTube channel.