Today focus
▌"2020 Hurun China's top 10 consumer electronics enterprises" report: 5 of the top 10 to do mobile phonesOn October 12th, hurun Research Institute today released the 2020 Hurun China's Top 10 Consumer Electronics Companies, which lists China's top 10 local consumer electronics companies by market capitalization or valuation. Huawei became China's most valuable consumer electronics company with 1.1 trillion yuan, xiaomi was second with 434 billion yuan, VIVO was worth more than OPPO for the first time, with 175 billion yuan, and OPPO was fourth with 170 billion yuan. Five of the top 10 make handsets, including the top four, and the sixth best-selling African voice; five companies shipped 620 million smartphones last year, or 40 percent of the world's total.
▌ the scale of live e-commerce this year will exceed one trillion yuan
KPMG's joint Ali Research Institute released a report on "Live E-commerce Towards the Trillion Market", which said the overall size of live e-commerce will reach 1050 billion yuan this year. This means that the fast-growing new economic state of live e-commerce will enter the trillion-dollar era this year.
▌The four major industrial chains of new energy vehicles deserve attention
Recently, the executive meeting of the State Council adopted the New Energy Vehicle Industry Development Plan. Industry insiders point out that the policy's continuous incentives are conducive to promoting the consumption of new energy vehicles. In the long run, the gap between domestic new energy vehicle penetration rate (sales volume) and development target is still large, and the long-term growth trend of domestic new energy vehicles is determined. Tesla, Volkswagen MEB platform, Ningde era and LG chemistry four major industrial chains deserve attention. (China Securities News)
▌Last year, domestic dairy production achieved the largest increase in nearly five years
This morning, the 2020 China Dairy Top 20 (D20) Summit was held in Shijiazhuang, Hebei Province. The event site revealed that the industry's attention to the "China Dairy Quality Report (2020)" was officially released at the meeting. According to the report, in 2019, china's dairy production reached 3.2976 million tons, up 3.8% YoY, ranking fourth in the world, while domestic dairy production reached 27.194 million tons, up 5.6% YoY, the largest increase since 2015.
▌Exposed box horse registered hot pot brand "hot pot war" quietly started
Box horse has registered the "box horse hot pot" trademark, announced that it will carry out a hot pot innovation. Hot pot from catering to the new track of food and beverage retailing. It is reported that a number of well-known hot pot brands have joined.
▌OPPO officials announced the first smart TV on October 19
OPPO announced today (October 12) morning through the micro-blogging officials, will be held in Shanghai on October 19th, The New Products launch of Zhimei Life. In addition to the launch of television, OPPO will also release other smart life products.
▌"Shantou's first stock" in the drink Barbie landing A shares, up 44%On October 12, China Drink Barbie Foods Co., Ltd. (the "China Beverage Shares") landed on the A-shares, up 44% to 18.32 yuan, corresponding to a total market value of 4.5 billion yuan.
The prospecto shows that The shares of China Beverages specialize in the research and development, production and sales of Chinese-style noodle frozen food, is a "chain store sales-oriented, group food sales as a supplement" of the Chinese noodle frozen food manufacturing enterprises.
▌Dong Mingzhu will cooperate with Macao to live stream the goods online
On the 18th, Mr Tung will live-stream the goods online with the Secretary for Economic and Financial Affairs of the Macao SAR Government, Mr Li Weinon. The event was co-sponsored by Zhuhai Gree Electric Co., Ltd., Macau Nanguang Cultural and Creative Industries Co., Ltd., Sino-Portuguese Association for the Promotion of Industrial and Cultural Exchange and Macau Brand Innovation Association. At a press conference, Xie Dongbo, assistant president of Zhuhai Gree Electric Co., Ltd., said that the live broadcast is based on huge preferential subsidies, is a new cross-industry linkage, hoping to macao services, retail, creative, brand to inject new vitality and open up new platforms.
▌Eusman united to fight more than the launch of the "brand million group"
October 12 news, domestic skin care brand Ou Shiman landing more than "big brand driving", and the simultaneous launch of "brand group" activities. In the joint concessions of both sides, Oshiman's pearl white, rehydration kit, moisturizing cream, whitening face wash and other dozens of star products to the lowest price of the whole network, including pearl white, rehydration package and other products preferential margin of more than 50%.
▌In the next 5 years, Yili will invest 30 billion yuan to support the upstream dairy industry
On October 12, the 11th China Dairy Conference and 2020 China Dairy Exhibition opened at Shijiazhuang International Convention and Exhibition Center. At the meeting, Yili Group CEO Zhang Jianqiu said that in the next five years Yili will invest 30 billion yuan to support the upstream dairy industry, to give upstream dairy funding support, technical service support, good cow support, forage planting support and many other key support, to promote the development of the entire industrial chain to form a joint force, strengthen the interests of upstream agriculture and animal husbandry, for China's dairy industry to empower and promote the overall health of the nation.
▌China's China Free Releases Earnings Report: Third Quarter Net Profit Up 141.90% YoY
In the first three quarters of the year, revenue was 35.138 billion yuan, down 2.81 percent year-on-year, while net profit was 3.164 billion yuan, down 24.93 percent year-on-year. With the effective prevention and control of the domestic epidemic, especially in the second half of Hainan island tax-free New Deal implementation, the company fully grasp the policy opportunities, deep cultivation of the island tax-free market, the company's main business continued to be good. In the third quarter, the company achieved total operating income of RMB15,829 million, up 38.97 percent from a year earlier, and net profit of RMB2,234 million, up 141.90 percent from a year earlier.
▌JD.com launched the "1020 Supermarket Carnival" to expand the "1 Hour Shopping" experience
October 11 news, JD.com home announced the official launch of the "1020 supermarket carnival." JD.com will join Yili, Mengniu, Unilever, Yihai Kerry and nearly 100,000 brick-and-mortar stores to provide a "one-hour shopping experience" in about 1,000 counties and cities.
▌Rui Yu Coffee was fined 2 million yuan
On October 12, the General Administration of Market Supervision issued a decision on administrative penalties for unfair competition violations by five companies, including Ruiyin Coffee China Co., Ltd. and Ruiyin Beijing Co., Ltd., each with a fine of 2 million yuan. According to statistics, from April to December 2019, Swiss Coffee brushed 123 million orders in eight months through false transactions, counterfeit banking flows and other means.
▌"Molegi", an eco-chain service provider, received tens of millions of rounds of A investment
Molegi is a provider of intelligent 3C digital ecological chain integration services, focusing on high-quality digital peripheral product development, intelligent hardware and industrial alliance ecological chain construction. Molegi has a product development, ID design, production and sales as one of the industrial park, will also integrate the traditional three-way split resources, provide one-stop service, build industrial ecological alliance, for enterprise customers to establish an ecological chain platform to provide one-stop service. Recently received tens of millions of yuan of round A investment. The current round of financing by the industrial chain capital lead investment, waterwood capital and investment, the old shareholder Sequoia Capital China Fund continued to increase holdings.
▌Shoplazza Shopmaker, which serves Chinese sea merchants, completes round B financing
Focusing on overseas B2C independent station business sales platform of enterprise-grade technology company "Shoplazza shopmaker" recently completed financing, Cloud Nine Capital, Sequoia China as an old shareholder to continue to increase holdings, the former jellyfish fund, Panyan assets and investment, financing scale of more than 10 million U.S. dollars. The company's business direction can be summed up simply as SaaS station system, overseas marketing and brand management. This round of financing will be mainly used to increase investment in research and development and talent, to build the core competitiveness of product technology.
▌Menxlab Mans completes round A financing
Menxlab is a men's health management brand, Menxlab is committed to active and healthy preventive self-care, to create a digital information age in the field of men's consumption of large health brands, focusing on men's health management, for the 20-45 year old high net worth male population of anti-hair loss, health care, skin care and other health issues, to provide a wide range of medical consumer products and integrated services solutions. Recently completed the A round of financing, led by Huatron Capital, SIG, Sgao Capital and other old shareholders with investment, Wave Capital continues to serve as the current round of exclusive financial advisers. This round of financing will be mainly used for product development, brand building and speed up the construction of digital health platform.
▌Net-a-Tsing Group received tens of millions of dollars in strategic investments
Net-a-Tsing Group (formerly Greentown E-commerce) is a construction industry e-commerce, its three companies in the B2B, B2C and the financial sector, respectively: Green City e-commerce for engineering customers transparent, efficient, low-cost systematic solutions; Recently received tens of millions of dollars in strategic investment, the investor is Greentown China.
▌Robinfood, the US cloud kitchen, received $16m in funding
U.S. Cloud Kitchen "Robinfood" completed $16 million in debt financing, funded by MGM Sustainable Energy Fund II L.P. The company was founded in 2018 to provide food distribution services to consumers. Its business model is simple, the company builds central kitchens everywhere, and then users place orders online, and Robinhood completes the selection, displodation and distribution of ingredients. The company aims to further accelerate its growth in Colombia, Mexico and Brazil, adding 3,500 brands in Latin America over the next five years.
▌Oxigen completed a $15 million round B financing
Oxigen is an American drinking water brand that builds a drinking water brand that produces and sells a range of oxygenated, pH-balanced, high-quality aquatic products that contain electrolytes designed to help drinkers regain their fitness. Its main product is a functional water that relieves muscle soreness and helps athletes regain function. Functional water falls into the beverage category, but is different from sports functional drinks, which are closer to the concept of "water plus trace elements". Recently completed $15 million round B financing, the investors are Brett Eldredge, Kevin Love, Stephen Curry.
▌Flow received millions of dollars in financing
Flow is a Canadian bottled water brand with a base alkaline mineral source from "limestone aquifers in South Bruce County, Ontario, Canada, that naturally collect minerals such as calcium, magnesium and potassium", and Flow's entire line of products is packaged in paper. Recently financed in millions of dollars, invested by Virgo Investment Group. With this round of financing, Scott Guthrie, a partner at Virgo Investment Group, will join the company's advisory team.
▌Thai version of "Shunfeng" Flash Express completes $200 million D-round financing
Flash Express was established in May 2017, after a year of product trial operation, is currently in Thailand to provide "next-day" express delivery services, mainly for B2C e-commerce merchants and C2C mass consumers, the company has reached 500 people, headquartered in Bangkok, Thailand, research and development center located in Beijing, the future will spread the business throughout Southeast Asia. Recently completed a $200 million round of D-round financing. This round of financing by the Thai oil-led investment, Thailand Red Bull Group and Ayeon Bank with the investment, the old shareholder Ali eWTP fund and other continued investment.
▌Lucid, an electric car, is being financed at a valuation of $3 billion and is expected to be IPO in the middle of next year
Lucid Motors, the US electric car project, is seeking a pre-IPO round of financing at a valuation of about $3bn. Lucid has received a TS (Investment Letter of Intent) from its old shareholder, PIF (Saudi Sovereign Wealth Fund). Lucid's biggest domestic fundraising target is $1bn, a project that has been funded by Jia Yueting and is expected to be IPO in the middle of next year. (36 x)
▌ a regulatory "blacklist" with the European Union: 20 companies, including Apple and Google, are likely to be on the list
EU regulators are working on a "black list" of up to 20 big internet companies, possibly Facebook, Apple, Amazon and Google.
▌Beyond Meat announced greater cooperation with KFC China
Beyond Meat, the world's leading plant meat brand, announced today that it will further deepen its partnership with KFC China to launch different burgers in 210 KFC stores for a limited period of three weeks, the Associated Press reported on October 12.
▌SoftBank is in talks to raise $100m for MindtickleOn October 12th it was announced that SoftBank was in talks to raise $100m for Mindtickle.
Founded in 2011, MindTickle is a data-driven sales service support platform that provides comprehensive data-driven solutions for sales preparation and support to drive revenue growth and brand affinity. Its purpose-built applications, proven methodo and practices are designed to drive sales getting started and getting ready on an ongoing process. Available in on-the-job training, micro-classroom learning, skills development and career coaching, headquartered in San Francisco and Pune, India.
Cross-border e-commerce attention: 10 overseas network marketing statistics
Wen/ Sleeper Rabbit Network
As social media has become an integral part of our lives, online marketing has exploded. People turned to their favorite Instagram models, Twitter personality and YouTube stars for advice on buying decisions.
These online reds are trusted by millions of consumers and are being watched by marketers. As it turns out, 86% of them have used online red marketing since last year, while the budget for online red marketing has skyrocketed.
Let's take a look at some of the surprising results of the study.
1.70% of teenagers trust the Internet more than traditional celebrities
Brand is difficult to establish the same level of trust, but because of online red marketing, trust can be passed to your brand. So many that four out of ten Millennial subscribers say their favorite internet users know them better than their friends.
Another effect of online marketing is that brands don't have to waste resources promoting themselves, but can use influence to speak on their behalf and convey the message that they want people to come here and trust them.
2.86% of women use social media to buy advice
This statistic should be important for any brand that has a female primary target audience or an ideal customer range.
It seems that if you want to attract more women and ask them to buy your product or service, you need to show up on social media and realize that they are interested in online. This behavior is on the rise, as 45 per cent of women claim to be more active on social media than they were two years ago.
When it came to online marketing, more than half of women buy because of influential positions, with Facebook and Instagram the preferred platforms. The key to attracting this group through net red is sincerity and inspiration.
3.49% of consumers rely on net red advice
This statistic shows that social media influence is increasingly important for brands to reach their audiences. Not only do 49 percent of consumers rely on online advice, but 40 percent buy items after seeing them on Twitter, YouTube or Instagram.
Consumers are more likely to make purchases if they are confident in net-a-line advice. Brands can carry the trust of Net-a-Go.
4. Net-a-Go campaigns earn $6.50 for every $1 spent
With 59% of marketers planning to increase their online marketing budget, the marketing sector is becoming the fastest growing channel for brands to beat organic search, paid search and email marketing.
According to a Thomson study, companies earn $6.50 for every dollar they spend on online red, while the top 13 per cent earn $20 or more. Considering that more than half of marketers also believe that the customers they get through this path are better potential customers, this is a significant return on investment.
Blogs and Facebook are considered the most effective platforms for online red channels.
5. Net-a-Go marketing is the fastest growing online customer acquisition method
More and more brands jump online red marketing train. Building relationships with Net-a-Go that resonates with your brand and creating campaigns that are consistent with Net-a-Share's followers' values is becoming more and more important than ever.
In addition, 22 percent of marketers said online marketing was the most cost-effective way to get new customers.
6.40% of customers use ad blocking technology
More and more Internet users are removing traditional ads from their online experiences. In the U.S., laptops use 40 percent of ads, while mobile devices use 15 percent because consumers are tired of pop-ups and banner ads.
However, Net-a-Go is now filling in the blanks. People don't stop videos of their favorite social media celebrities; The power of advertising is shifting to real people and online red.
7.40% of Twitter users made purchases based on tweets
In fact, Twitter does seem to have the ability to influence followers' buying decisions. On the platform, internet users can now compete with friends in building trust, with 49 per cent of Twitter users saying they rely on net-a-share, compared with 56 per cent who listen to friends.
The marketing campaign with Net-a-Go through Twitter clearly has the potential to drive sales of goods and services.
8. Facebook is the most influential social media network
Facebook, which has about 2 billion users worldwide each month, is the most influential social media channel, with 19 percent of its purchasing decisions influenced by the platform.
Other social media networks are catching up with the giant, but Facebook remains at the top of the list. It's important to stay active on Facebook and interact with The Net-a-Go to market.
9. When shopping in stores, 60% of consumers are influenced by social media or blogs
This changes the meaning of comparative shopping. According to the study, 3% of consumers would consider buying products in-store, up from 60% online.
Not only is the impact greater, but more than half of customers consult blogs and social media on their phones before shopping, highlighting the importance of easily finding information and posts (social and blogging) to reveal a product's reputation.
10. By 2020, the online red marketing industry is expected to reach $10 billion
As an industry, net red marketing has grown exponentially over the past two years. It will be worth only $2 billion in 2017 and will reach $10 billion by 2020 as the industry sees more growth and becomes a more efficient market.
This growth means that marketing will be more widely used and will require marketers to develop strategies to measure activities, create analytics to expand activities, and study how to manage the relationship between brand and online red.
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