In fact, there are a lot of people around should not use micro-blog, but I re-enabled micro-blog this year, the main reason is to catch the star on micro-blog, on the other hand feel that WeChat is too closed, especially I basically graduated in a company for many years, the circle of friends homogenized, lost the fun of discovering new things, but also want to track some like the real-time dynamics of the owner. But brushing Weibo is really a special waste of time and no gain thing, the only advantage may be that there are not many people to use, so you can be more free to speak nonsense.
But this year again on Weibo also found some problems, the user's charges are too serious, want to change the cover map, want to re-edit the text, want to top the message, these are only members can operate. Compared with WeChat's function, Weibo is a bit ugly, and many users have feedback ads too much, basically in the home page brush out what, all kinds of ads are looking at a lot. Based on these problems, interested in translating this article, but it seems that the translation has not solved my problem. And judging by the content of the article, Weibo may have to get worse.
Self-learning, infringement deletion, click on the topic link to view the original text
【para1】Three years after Twitter launched in 2006, Chinese techies created a similar microblogging service in China. Weibo (literally “microblog” in Chinese) boasted an average of 241m daily active users in March, more than Twitter. Like its American cousin, Weibo allows users to follow other users, tweet, retweet and browse a real-time list of trending topics (though it steers clear of politics, out of bounds in its communist homeland). And like Twitter, it relies heavily on advertising revenue.2006Twitter is out now,3Years later, Chinese technology companies designed a micro-blog-like product--Weibo, the average daily living user2.41billion, more than Twitter. Weibo is a lot like its American brother, where users can follow other people, send and retweet messages, and browse real-time hot-search messages (which, of course, filters out some of the information). Another thing similar to Twitter is that microblogging revenue is heavily dependent on advertising.【para2】So as coronavirus-induced uncertainty led advertisers to slash budgets, Weibo saw advertising revenue, which accounts for nearly 90% of sales, plunge. In the first quarter it fell by a fifth year on year, to $275m. Operating profit plummeted by more than half, to $58m. Delayed second-quarter results, due on September 28th, may be less terrible. China was the first to be hit by covid-19 but began to recover just as the West went into lockdown.The new crown virus has led to uncertainty about the future, which has led advertisers to cut budgets, and microblogging's advertising revenue, which accounts for almost all of its sales revenue90%and, too, it's dropped dramatically. In the first quarter of this year, its revenue was2.75Billions of dollars, last year1/5。 Operating profit plunged by more than half5800Tens of thousands of dollars. Sales figures for the second quarter were delayed9Month.28Day disclosure, estimated to be slightly better. Although China was the first country to suffer from the outbreak, it is recovering, while Western countries are still in the epidemic blockade phase.【para3】But Weibo also confronts a longer-term challenge. Yujun Shao of Westwin, a Shanghai-based digital-marketing firm, notes that for much of the past decade two firms—Weibo and Tencent (which owns WeChat, a messaging service)—sucked in the vast majority of advertising spending on Chinese social media. Today the “big two” are competing for ad yuan with another behemoth, ByteDance, which operates Douyin, an addictive short-video app (as well as TikTok, its global version). Other rising internet stars, such as Pinduoduo, which offers bargain shopping, are also muscling in on the advertising market.But Weibo also faces long-term challenges. Mr. Yu, a staff member at a digital marketing company in Shanghai, points out that in the past10Weibo and Tencent, which include WeChat, have spent most of their social media advertising in China. Now the two giants have to work with another giant--Byte Beats competes for ad revenue (Byte Beats, which includes Jitter, is an addictive short video app). Other emerging Internet products, such as dodo, mainly to provide customers with cut-price products to buy services, but also the fight for the advertising market.【para4】Weibo already boasts more than half a billion registered users in China. But user growth has slowed. To keep advertisers on board, Weibo must therefore boost user engagement. The company understands this. It already sports a richer array of functions than Twitter, for example a popular question-and-answer service in the mould of Quora. It is constantly adding new ones. In 2018 it acquired Yizhibo, in which people live-stream stand-up comedy, moonwalks and other acts for tips. Last year it launched a photo-sharing service akin to Instagram called Oasis. Still, Weibo’s revenues per user have been declining since 2018, and its share price with them (see chart). That is one more feature it has in common with Twitter—but is the opposite of what you would expect from a platform with strong network effects, such as Facebook.Weibo has overtaken it in China5billions of registered users. But the growth of new users has been slow. If you want to attract more ads, first of all to increase the number of users and stickiness. Weibo is well aware of this, and in order to do so, it has begun to add new features that Twitter does not have, such as the very popular "fruit shell Q and A" feature. It is also continuously adding new functional points.2018With Easy Live, users can stream funny videos and talent shows to get a reward. Last year, an Instagram-like photo-sharing software, Oasis, was released. Despite this effort, Twitter's revenue per user has been falling since 2008 and its stock price has been affected, as twitter has done, but facebook is an example of what you'd expect from a platform with a powerful web effect. (The last sentence didn't understand)
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