Brush a single to advertise on Facebook? 5 million sellers were fined;
Brush a single to advertise on Facebook?
Amazon's fake review of the "market" has been underground and grey. Brush reviewers and sellers who need a review, always mixed with private chat groups such as Facebook, Reddit, Discord and so on, trading and making money. Today, this grey market is moving to the "ground" and appearing publicly in Facebook ads.
Faced with a frenzied brush-up, Amazon said it had removed the fake reviews it detected. Last year alone, more than 13 million attempts to leave false comments were blocked and more than 5 million seller accounts manipulated to manipulate comments were punished.
Sellers borrow Facebook ads to openly brush positive reviews
High season is coming soon, more positive praise, may bring countless orders and huge wealth. To boost sales, Amazon sellers turned to Facebook for ads calling samples "free."For example, mobile phone chargers, Halloween toys and so on.
It can be said that Facebook ads are Amazon sellers brush a sharp weapon, to achieve a large-scale, automated operation.
Amazon sellers can share details by clicking on the Send Message button at the bottom of the ad and opening Facebook's Messenger window.
FacebookChatbots interact with buyers throughout
An Amazon buyer in New Jersey recently clicked on an ad for a fixture kit designed for mechanics. He was then bombarded with free product ads on Facebook.
After clicking on the ad, a Messenger window automatically pops up with the message: "Do you want to learn more about our toolkit products?" Please enter 'Yes'.
A few hours later, the Anleolife page bounced out and began asking the buyer if he would like to write a product review and bring a photo or video in exchange for the kit product.
However, buyers are required to take a screenshot of the profile of their Amazon account and send it to the seller to ensure the authenticity of the buyer, who has previously had product reviews.
Refunds can be made if the buyer leaves a "qualified" comment on Amazon, but taxes and PayPal fees are out-of-charge.
Some Amazon sellers use chatbots to complete their interactions with customers, with phrases such as "Hello," "Thank you for your attention", and "Would you like to try our free portable alcohol tester?" Original price of $33.99, now free to send, limited time, seize the opportunity! (If you want, click the "yes" button below the image to enter).)
In Facebook ads, sellers are openly rolling out the swipe order process
The seller's product is an alcohol breath detector called the WEIO brand. He provided a detailed description of the brush list in his Facebook ad:
Search for specific keywords, find WEIO brand; Add products to Wishlist; Order a purchase. No gift cards can be used at the time of payment; Within 24 hours of receiving the goods, the seller will return half of the purchase price and the other half will not return the goods until they have made positive comments; For account security, buyers should remember to keep a review a week after receipt, otherwise it may be flagged as a fake review by Amazon. 1. Reduce negative "noise" 2. Increase traffic 3. Increase conversion rate 1. The station advertising horsepower is all open 2. Off-site coupons, discount coupons fully cooperate 3. Optimize listing to find unsolided selling points 4. Add class eye nodes 5. Add keywords 1. Optimize the product listing, including pictures, descriptions, etc., to improve customer interest in the product, on how to optimize listing, improve consumers' shopping desire, Blue Sea Billion View Network will have a special article to discuss in detail, please pay attention. 2. Limited-time price reduction, discount, to customers to create a "earned" feeling, than such a black five-network one exclusive Prime discount, marked the original price, discount price and how much money the buyer saved; 3. "Buy one to give one", buy big to send small, etc. , in short, to make your consumers feel that do not buy your home products is a loss. In addition, it is recommended to "buy one give one" "buy big send small" activities, you can choose to cooperate with different categories of sellers, replace some products with each other as a giveaway. This involves the price transparency of giveaways and cross-category added value issues, interested friends welcome the message to explore.
Go to "Discovery" - "Take a look" browse "Friends are watching"
sent to have a look
You Might Also Like
- デジタル広告の真の美しさを達成し、「2018年国際クリエイティブフェスティバルサブ会場 - ヤードサミット」が始まります
- Informe de tráfico publicitario de Internet de 2019: El tráfico de marketing digital disminuye por primera vez
- El último informe de noticias digitales de Pew (mejor versión): canales, publicidad, estado de talento de un vistazo
- BuzzFeedは窮地に陥っている? 広告は、デジタルメディアをサポートし、どのように厳しい冬の中で変換する
- 2017年第16回中国広告・ブランド会議 デジタル・技術マーケティングフォーラムの議題が発表されました