"Cross-border weekly hot news" Amazon update attribution plan;
Amazon Update Attribution Program Access social media advertising paves the way for DSP ads
Amazon recently announced a number of new features to help sellers use Amazon Attribution to measure its non-Amazon marketing performance.
Amazon's Beta version of the attribution program, which was first launched in August 2018, allows brands to measure the impact of display, search and video conversions based on how consumers discover, research and buy their products on Amazon, and provide impact analysis of other media channels besides Amazon.
Amazon Attribution (Beta) allows you to report orders and revenue for traffic from Amazon. It measures traffic directly to Amazon, as well as traffic to the site, which is later converted on Amazon.
The program measures traffic from almost all sources, including paid social channels such as Facebook/Instagram. By creating orders and items, brands can create separate tracking templates and measure any desired path.
The Netherlands has established Europe's first cross-border e-commerce network Red Live Incubation Base
Recently, the Eu-China Cross-Border E-commerce Association in The Hague, the Netherlands, launched the establishment of Europe's first cross-border e-commerce network red live incubation base, and carried out a "one-mouth show" network red live media for the first time live online.
It is reported that the European-Chinese cross-border e-commerce association president Chen Wei said that the incubation base covers a set of "one-off show" media, video, information technology, live talent training professional team. She stressed that first for the local Chinese and local consumers in Europe began to carry out e-commerce promotion attempts, the early stage will use the domestic relatively perfect live e-commerce network platform, and then gradually expand to overseas social media, while improving the construction of their own live-streaming platform, to achieve the "global buy, global sales" goal.
GrubMarket, the US fresh e-commerce company, completed a $60m round of round D financing
GrubMarket, the US fresh e-commerce platform, recently completed a $60m round of D-round financing, with major investors Blackstone Black Rock and Celtic House Asia Partners, as well as other new investors including Reimagined Ventures, Trinity Capital Investment, Marubeni Ventures and Sixty Degree Capital, SAIC Capital SAIC, etc., and existing investors GGV Capital, WI Harper Group, Digital Garage, CentreGold Capital, Scrum Ventures, etc.
GrubMarket founder and CEO Minyi Xu said the company would file a listing application in a few months and was already in docking with the underwriters.
Since its inception in 2014, GrubMarket has raised a total of $150 million, including the following rounds of financing:
$2.1 million seed round financing completed in January 2015, funded by investors such as Y Combinator and GGV Capital;
$10 million round A financing in September 2015, led by Fosun Kunzhong Capital, Y-Combinator, Battery Ventures, GGV and AME Cloud Ventures;
Raised $20 million in Round B financing in August 2016, with investors including Sound Ventures, Global Founders Capital, Riverhead Capital, Reindeer Investments and other individual investors;
$32 million C round of financing completed in July 2018, led by GGV;
In April 2019, it received a $28 million C-plus round of financing, led by WI Harper Group and Digital Garage.
Headquartered in California, GrubMarket aims to provide consumers with fresh food, with a platform that connects farmers and consumers directly to serve as an e-commerce platform for the food supply chain. At its inception, GrubMarket's business was aimed at C-side users, and has grown to focus on B-side customers, with B2B now accounting for 75% of the company's total business.
Amazon Prime Day will have sales of nearly $10 billion
E-commerce giant Amazon's Prime Day sales will reach nearly $10 billion by 2020, according to eMarketer, a market research firm.
Despite the uncertain economic situation, eMarketer said consumers would continue to invest heavily in e-commerce and actively seek trading opportunities before the holidays. Amazon's prime-day sales are forecast to reach $9.91 billion, including $6.17 billion in the U.S.
Amazon announced late last month that Amazon Prime Day would be available worldwide on October 13th and end on October 14th, with more than a million exclusive premium offers for Prime members in 19 countries.
At the same time, Amazon plans to spend $100 million globally to help small and medium-sized businesses around the world launch more offers during Prime Day and the end-of-year shopping season to mitigate the impact of the outbreak.
Amazon's new policy in the UNITED Arab Emirates: Customers in neighboring countries can order directly
According to the latest news, customers in Bahrain, Kuwait and Oman can now shop on Amazon.ae, and the items ordered by this customer group will be sent from the UAE.
Amazon offers an "international shopping experience" that covers shipping costs, including import costs, while customs clearance is managed by Amazon's courier company.
The service is available in Arabic or English on the Amazon Shopping app and amazon.ae website.
Customers can pay with local and international debit and credit cards, as well as customer support in Arabic and English.
Customers in Bahrain, Kuwait and Oman log in with their current account details on the Amazon app or visit Amazon.ae. Users who use the app select United Arab Emirates in their settings and customize their language preferences. The international shopping experience then automatically displays available products as well as price and shipping information.
Saudi Arabia protects consumer rights by publishing a campaign to fight fraud
A spokesman for the Saudi Ministry of Commerce said a new electronic app would now protect consumers from counterfeit and illegal discounts and promotions.
The app will also let consumers check to see if the discounted sale is still valid and available. If the discount has lapsed but is still advertising, consumers can report the violation directly to the government.
Spokesman Abdulrahman Al-Hussain said companies offering discounts must follow certain procedures. He said they must apply for a license to mention discounted products, provide a list of product prices before and after the discount, give a percentage of the discount, and mark the price before and after the price tag.
The e-discount app also lists companies that offer discount licenses and describes the types of discounts licensed by government agencies that can be accessed on smartphones.
Another feature on the app is the ability to search for consumables or companies and display the percentage and duration of discounts. It also allows consumers to find the company's location through Google Maps.
TMO Group reports that online sales of sellers in Southeast Asia increased by at least 50% year-on-year from March to May
Recently, TMO Group, an e-commerce solutions provider, recently launched the 2020 Southeast Asian E-commerce Market Data Monthly Report (August Edition), which is mainly collected from the two major e-commerce platforms, Shopee and Lazada.
The figures show that online sales of household goods and takeaway food in Southeast Asia rose by 50 to 400 per cent between March and May this year, with many sellers' online sales up at least 50 per cent year-on-year.
According to the latest forecasts released by Bain, the world's leading strategic consultancy, the number of online buyers in Southeast Asia is expected to reach 310 million by 2020, double last year. Google Temasek's 2019 Southeast Asia Digital Economy Report has previously forecast that the Southeast Asian e-commerce market will be $38 billion in 2019 and that the region's e-commerce market is expected to reach $153 billion by 2025.
It is worth noting that e-commerce has become one of the fastest growing industries in Southeast Asia in recent years, with total merchandise transactions (GMVs) in 2017 approaching $11 billion, up from more than $23 billion in 2018. As one of the largest e-commerce platforms in Southeast Asia, Lazada is one of the main drivers of the rise of the e-commerce industry in Southeast Asia, with more than 50 million annual users in the first half of 2019.
Amazon launches "Climate Pledge Friendly" program
Amazon recently updated its announcement that it will launch a "Climate Pledge Friendly" program designed to help consumers easily discover and buy more sustainable products.
As part of the Climate Pledge Friendly program, Amazon has also introduced a new Compact by Design certification to highlight products that are more sustainable to design.
Buyers are understood to see the "Climate Pledge Friendly" label when searching for items that represent one or more of the 19 different sustainability certifications that help protect the natural environment.
Instacart completed a new round of $200 million in financing valued at $17.7 billion
Instacart, the U.S. e-commerce company, announced a new round of $200 million in financing, with a post-deal valuation of $17.7 billion.
It is also Instacart's third round of financing in 2020, which has so far totaled $2.4 billion.
The round is understood to be led by existing investors D1 Capital and Valiant Peregrine Fund, and will be used to develop new features and tools to improve the customer experience and further invest in its corporate and advertising businesses.
In June, Instacart also completed a $225 million round of financing. The round was valued at $13.7bn, surpassing Door Dash, Palantir and Robinhood as one of the most valuable private companies in the US.
In the third week of May, Instacart's share of grocery pick-up and delivery sales jumped to 55 percent from about 30 percent in February, surpassing Wal-Mart as the largest player in the sector, according to Second Measure, a research firm.
India's e-commerce platform Snapdeal Will be launched on October 16
Recently, India's e-commerce platform Snapdeal said this year's Festival of Lights sales activities Kum Me Dum will start on October 16th and end on October 20th. According to statistics, the number of consumers participating in the shopping season will reach 125,000, and life clutter is the most popular category for consumers at the Festival of Lights.
It is reported that the promotion of goods including kitchen decoration, clothing and accessories, smart home, handicrafts and so on, in the past three months, more than 10,000 sellers in Snapdeal, merchandise inventory has increased significantly.
To keep the Festival sales running smoothly, Snapdeal has added 25 logistics centers, added eight programming languages, and introduced payment discounts for specific payment methods to consumers.
eBay announces 1516% increase in Balloon searches for Halloween hot search products
According to foreign media reports, eBay recently released data on Halloween consumer behavior, based on the number of consumer searches for Halloween-related products. In preparation for the upcoming Halloween, some of the items have become high-frequency search products on the eBay platform.
As Halloween approaches, people are decorating windows, and window projectors are up 131 percent.
Pumpkins are a symbol of Halloween, and people like to use it to make all kinds of food. Searches for Pumpkin Spice increased by 81 per cent as people tried to make their favourite Halloween staples, drinks and more in the comfort of their homes.
Since everyone stays at home, it's essential to decorate Halloween scenes with balloons, which can bake the festive atmosphere. Searches for Halloween balloons rose 1,516 percent.
Trick or Treat is the main event on Halloween, and while it may be banned this year because of the new crown virus, Americans are in greater demand for sweets than ever before, with a 392 percent increase in searches for Halloween candy.
eBay also points out that this time last year, Munich Oktoberfest clothing accounted for a quarter of the top 20 searches. The Munich Oktoberfest, Germany's largest folk festival, was cancelled this year due to the new crown outbreak and people are no longer searching for traditional Bavarian clothing.
Amazon Transparency plans to expand to sites in Japan and Australia
Recently, Amazon announced that its Transparency Transparency program will expand to Amazon's sites in Japan and Australia. According to reports, Amazon launched Transparency Transparency in 2018, a product serialization service that provides a unique code for each product produced to prevent counterfeit products and ensure that consumers buy genuine goods on Amazon.
Last year, Amazon announced plans to expand its transparency program to sites in France, Germany, Italy, Spain, the United Kingdom, India and Canada, a service that now covers amazon's top 10 sites worldwide, and now more than 10,000 brands worldwide have signed up for Transparency, which Amazon says has prevented more than half a million suspected counterfeit items from reaching consumers.
Global Express Russia has launched a special section on "Made in Russia"
Recently, AliExpress Russia recently announced that the e-commerce platform launched a "Made in Russia" special column, will show Russian folk crafts and modern Russian manufacturers of products.
The platform will start with products made in Russia and related to Russian traditions, history and culture, such as crystals, pottery, tea and honey, natural cosmetics, wooden and porcelain toys, jewelry, jewelry, linen clothing and other products, according to Global Express Russia.
According to the news, the first phase will have more than 60 brands, a total of more than 3000 products for sale, the following product categories will gradually expand.
It is reported that the recent global express sales of Russian companies frequent action. The e-commerce platform hosted the first Global Express Russian Company Online Conference for small and medium-sized enterprises (AERO Conference/AliExpress Russia Online Conference) on October 8 this year.
Amazon has teamed up with Rivian to launch its first custom electric delivery car
Amazon recently received its first custom electric delivery vehicle, an electric delivery vehicle built in partnership with electric car company Rivian.
With a 360-degree viewing angle from an external camera, this electric van features three-story shelves and cargo compartment separation doors, and a built-in Alexa voice assistant for weather queries and navigation.
Amazon announced a massive investment in Rivian in 2019, when it led the $700 million investment in the start-up electric car maker. Then, in September, Amazon announced an order for 100,000 custom electric delivery vehicles.
Amazon said it plans to step up its deployment of its all-electric fleet here, deploying 10,000 custom trucks on global roads over the next two years and then expanding to a total fleet of 100,000 orders by 2030.
In addition, Amazon recently announced a partnership with Mercedes-Benz to include 1,800 new delivery vehicles across Europe by the end of 2020. The vans included 1,200 eSprint vans and 600 eVito vans.
Ari Consulting: China's cross-border e-commerce industry will reach 5.5 trillion yuan in 2019
According to the 2020 China Third-Party Cross-Border Payment Industry Research Report released by Aerey Consulting, the total amount of cross-border payments worldwide will reach $125 trillion in 2018 and is expected to reach $218 trillion by 2022.
Among them, cross-border e-commerce is an important area for the development of third-party cross-border payments, with China's cross-border e-commerce industry reaching 5.5 trillion yuan in 2019.
The report shows that since the beginning of this year, the offline market for cross-border payments at the C end, represented by China's Guangdong, Hong Kong and Macao Bay Area and Southeast Asia, has shown a diversified demand for scenario upgrades.
By 2022, The online payment scale of China's third-party cross-border payment C-side market is expected to grow by 11.1%, while offline payments are expected to reach 61.5%, while the former is expected to grow by 937.69 billion yuan by 2023, while the latter is expected to surpass the former by 974.07 billion yuan for the first time.
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